DCI Group

DCI Group www.dcigroup.com Policy matters. You want to be advocating for sound policies that promote the public good, not just your own. And today, politics matter more than ever.
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In today’s hyper-political, hyper-partisan environment, you can’t afford to get the politics of an issue wrong. One bad event can ricochet across the Internet and do untold damage before you even have time to react. When an issue as narrow and as innocuous as the Export-Import Bank can become a litmus test for activists in one of the major parties, then virtually anything is fair game. At DCI Group our job is to help prepare our clients for any circumstance. We’ll help you get your policy goals over the finish line; and we’ll design strategies to protect you from regulatory, political, and reputational harm. It all starts with research and messaging. Original research that helps inform and frame your issue – and your opposition – correctly; consumer research to understand what people are thinking, and how they react to certain words and concepts; and knowledge about what will be most impactful for specific policy-makers. You have a story to tell, and it’s our job to help ensure the story is told on your terms and to the right people for maximum impact. Policy-makers are more attuned to their constituents than ever before, in large part due to the ubiquitous nature of online communication and social media. Elected officials go to incredible lengths to stay in touch with politics at home, and no policy-maker wants to be out-of-step with the people he or she represents. Sometimes you’ll need quantity – a large volume of constituent input designed to make a specific point. Other times a handful of very-high quality contacts from local, influencers will do the job. We can deliver in either case, and will design the program that best suits your needs. The key is the ability to execute. Whether it’s a labor-intensive, field-centric approach…or a digital/social media strategy…or the need for media coverage in targeted news outlets that’s required, DCI Group can deliver results for you. Ensuring the appropriate input from the right people can help ensure you win.

New research out this week from Congressional Management Foundation with valuable insights about the best social media t...
10/16/2015
Social Congress -

New research out this week from Congressional Management Foundation with valuable insights about the best social media tactics to get attention on Capitol Hill. See the top four findings in an infographic on www.socialcongress.net

DCI Group's cover photo
08/05/2015

DCI Group's cover photo

DCI Group
07/31/2015

DCI Group

We are excited to announce the launch of a new look and feel of www.DCIGroup.com!
07/16/2015
Home - DCI Group, LLC

We are excited to announce the launch of a new look and feel of www.DCIGroup.com!

DCI Group is an independent public affairs firm specializing in strategic communications, coalition management, ally engagement, media relations, and digital advocacy. We employ a campaign-style approach to execute a winning strategy for your legislative, regulatory and communications battles. We he…

04/07/2015

Help Autism Speaks 2 Young Professionals – DC celebrate Autism Awareness Month and raise much needed funds to benefit all those affected by autism spectrum disorder at #illuminate 2015! Purchase your tickets today: bit.ly/2015illuminate

DCI Group welcomed Democratic author and strategist Al From to our office to talk about his new book, The New Democrats ...
05/30/2014

DCI Group welcomed Democratic author and strategist Al From to our office to talk about his new book, The New Democrats and the Return to Power.

DCI was excited to host Ken Adelman, author and former adviser to President Reagan, Friday to discuss his new book "Reag...
05/12/2014

DCI was excited to host Ken Adelman, author and former adviser to President Reagan, Friday to discuss his new book "Reagan at Reykjavik" and share his experiences at the superpower summits with DCI staff.

05/06/2014
Former Hagel aide Lou Ann Linehan joins Washington lobbying firm

We’re proud to welcome former aide to Secretary of Defense Chuck Hagel, Lou Ann Linehan, to the DCI Group family as senior counselor. Managing partner Justin Peterson has this to say about Linehan’s decision to join DCI:

“Lou Ann is one of the most respected people in Washington and her experience on Capitol Hill and with the State Department will provide DCI Group's clients with invaluable insight on effectively engaging members of Congress and the administration.”

Read the full story here: http://www.omaha.com/article/20140505/NEWS/140509248

Chuck Hagel's former chief of staff Lou Ann Linehan recently joined a Washington lobbying and public relations firm.

01/13/2014

“When people realize we are a lot more alike than we are different, we can make a lot of amazing things and amazing change happen” Just one of the many pieces of wisdom @Justin Nelson of National Gay & Lesbian Chamber of Commerce-NGLCC shared with our team yesterday during our first Diversity Works session

01/09/2014
Diversity Works Lunch with Justin Nelson of NGLCC

We were honored to host National Gay & Lesbian Chamber of Commerce-NGLCC President and Co-founder Justin Nelson for our first Diversity Works session at DCI- Nelson shared invaluable information about the LGBT community with the firm and we look forward to the NGLCC’s continued success!

See the his full speech here: https://vimeo.com/83718587

DCI Group's Inclusion Work Group hosted Justin Nelson of the National Gay & Lesbian Chamber of commerce as a part of their Diversity Works lunch series. Nelson shared…

DCI Group was proud to join the PRSA National Capital Chapter in honoring Bill Oliver on his induction into the PRSA NCC...
10/25/2013

DCI Group was proud to join the PRSA National Capital Chapter in honoring Bill Oliver on his induction into the PRSA NCC Hall of Fame on Wednesday evening.

DCI Group’s Keith Newman was featured this week in Public Service Europe. Learn first-hand what it takes to manage publi...
08/20/2013
Seven days - a week in the life of Keith Newman - Public Service Europe

DCI Group’s Keith Newman was featured this week in Public Service Europe. Learn first-hand what it takes to manage public affairs campaigns in a globally connected marketplace.

The head of public affairs firm DCI's Brussels office takes in four European capital cities, suggests an improvement to MEPs' voting system, and attempts to teach Americans the rules of cricket

DCI Group's own Julie Germany was featured in Campaigns and Elections magazine giving her insight on the digital strateg...
06/26/2013
A crash course in digital strategy | Campaigns & Elections

DCI Group's own Julie Germany was featured in Campaigns and Elections magazine giving her insight on the digital strategy field. Read the article here: http://bit.ly/16Fe0lm

Finding your voters online is one thing, but what’s the best way to motivate those voters to engage with your candidate and cause? No matter the size of your race,

DCI Group's Dan Meyers pens a column in Politico - "The Republican Party's Generational Shift"
04/08/2013
Opinion: The GOP's generational shift - Dan Meyers

DCI Group's Dan Meyers pens a column in Politico - "The Republican Party's Generational Shift"

Some Republicans are surprised by the sudden increase in discussions over the issue of same-sex couples’ freedom to marry. This debate comes as no surprise to the generation of millennials who, like me, were born between the early 1980s and early 2000s. The debate over same-sex marriage has sh...

10/26/2012

Member of our DCI family Chip Griffin releases free e-Book “Guide to Digital Marketing & Communications” –a how to on leveraging technology in communications.

Congratulations to DCI Group’s own Caitlin Fisher for being named to PR News’ 15 to Watch in PR!
10/19/2012
PR News :: PR People, 15-to-Watch & Top Places to Work Awards Luncheon 2012 on Nov. 29

Congratulations to DCI Group’s own Caitlin Fisher for being named to PR News’ 15 to Watch in PR!

On November 29 at the Awards luncheon at The National Press Club in D.C., PR News will salute the winners and honorable mentions of the PR People Awards, 15-to-Watch list of up-and-coming stars in PR and the Top Places to Work in PR. This must-attend event will take place from 12:30 p.m. to 2:30 p.m...

DCI Group's executive video producer Ge Yu was recently featured in FROM Zine, a Chinese-American lifestyle magazine. A ...
07/30/2012

DCI Group's executive video producer Ge Yu was recently featured in FROM Zine, a Chinese-American lifestyle magazine. A fishing guru, Ge wrote about participating in tournaments and events in the US.

07/13/2012

Thanks to the great staff in Senator Begich's office for a fun softball game this week. Good luck the rest of the season. Hope to see you in the playoffs!

07/12/2012

Thank you to Patrick Ruffini & Engage DC for visiting DCI this morning. We had a great conversation about their ideas on data and advocacy.

Last week DCI Group helped sponsor the 22nd Annual Chef's Best Dinner & Auction to raise money for Food & Friends', a lo...
07/06/2012
Cloture Club – 22nd Annual Chef’s Best Dinner & Auction Review

Last week DCI Group helped sponsor the 22nd Annual Chef's Best Dinner & Auction to raise money for Food & Friends', a local Washington, D.C. charity

This week ClotureClub changed gears from writing about Hill events, job openings, or political satire. We were lucky enough to be invited to cover the 22nd Annual Chef’s Best Dinner & Auction presented by NACDS Foundation that took place at the Washington Hilton near Dupont Circle. “Chef’s Best” rai...

Watch DCI Group's Julie Germany speak at CTIA's show on "Changing the Way We Interact in our Web Panel"
06/25/2012
CTIA 2012: Changing the Way We Interact in our World Panel

Watch DCI Group's Julie Germany speak at CTIA's show on "Changing the Way We Interact in our Web Panel"

From commerce to media, and from social networks to civic participation and political campaigns, wireless is changing the way we think about communication and civic engagement. Julie Germany, Vice President Digital Strategy at DCI Group, discusses stee...

03/30/2012

Updated the DCI cover page - what do you think?

DCI Group's cover photo
03/30/2012

DCI Group's cover photo

03/28/2012
You Can’t Skip Spring Training and Expect to Win the World Series

New post on the DCI blog by Doug Goodyear - You Can’t Skip Spring Training and Expect to Win the World Series

In business just as in life, you can usually spot trouble coming down the road. There’s a natural tendency to avoid dealing with the problem and hope that it goes away, but it rarely works out that way.

03/13/2012
Consultants Need to Be Managed

Check out the new blog post by Doug Goodyear - Consultants Need to be Managed

With apologies to my friends and colleagues, public affairs consultants need to be managed. Some may see this as a “man bites dog” post, and perhaps it is. But more importantly, it is true.

02/23/2012
Know What You Want: The Ugly Sweater Principle

New blog post by Doug Goodyear on the DCI Group Blog, "Know What You Want: The Ugly Sweater Principle"

When you don’t ask for what you want, you end up with another ugly sweater. Sure, sometimes that’s what you get anyway, but you’ll have to take that up with your relatives.

02/14/2012
Legislative vs Regulatory Issues – The Principles Are the Same

New blog post by Doug Goodyear on the DCI Group Blog, "Legislative vs Regulatory Issues - the Principles are the same"

When people think of influencing public policy, the immediate focus becomes legislation. After all, the media tends to pay more attention to what the U.S. Congress and state legislators do than what regulators are up to. That’s natural because legislators are usually in the spotlight – debates occur...

10/04/2011
Facebook’s New Release: “Timeline” A Political Game Changer? | DCI Group Digital

New blog post by Brian Lyle on the DCI Group Digital Blog, "Facebook's New Release: "Timeline" A Political Game Changer?"

Recently at the F8 Facebook Developers Conference, Facebook launched “Timeline,” a revolutionary way to engage in a conversation through social networking. Timeline allows you to express yourself in new ways while sharing your events and interests with your friends. Early critics have been vocal abo...

DCI Group’s Julie Germany is featured in Roll Call’s, “Combating Twitter Parodies and Impersonators”
09/14/2011
How to Combat Twitter Parodies and Impersonators

DCI Group’s Julie Germany is featured in Roll Call’s, “Combating Twitter Parodies and Impersonators”

A Roll Call survey shows about 85 percent of Members have Twitter accounts, giving lawmakers the opportunity to directly connect with constituents. But they must also be conscious of their public image on two levels: the accounts they control and the ones they don t.

New blog post by Carrie Thomas is now live on the DCI Group Digital blog.
09/08/2011
From the People to Obama’s Ear | DCI Group Digital

New blog post by Carrie Thomas is now live on the DCI Group Digital blog.

The American people have a lot to say on the current political climate – whether it’s via the weekly approval polls or by messaging directly with Members of Congress via Twitter and Facebook. But, how many of those messages actually reach their intended target?

"Embracing the Fifth Estate" by Julie Germany is now live on the DCI Group Digital blog.
08/09/2011
Embracing the Fifth Estate | DCI Group Digital

"Embracing the Fifth Estate" by Julie Germany is now live on the DCI Group Digital blog.

It’s no secret to public affairs practitioners that participation is marketing, particularly in today’s social media environment.

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General information

DCI Group is an independent public affairs firm specializing in strategic communications, coalition management, ally engagement, media relations, and digital advocacy. We employ a campaign-style approach to execute a winning strategy for your legislative, regulatory and communications battles. We help our clients develop their strongest messages, reframe conversations, and recruit like-minded friends and allies to amplify their position.

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