AARP Research

AARP Research AARP's research group is committed to providing high quality non-partisan research, trends, and insights on older adults & their families. AARP is a nonprofit, nonpartisan organization that empowers people to choose how they live as they age.

Mission: AARP Research uncovers compelling insights on the 50+ population through groundbreaking research. We inform thought leaders internally and externally with strategic insights about the needs, market conditions, and trends impacting the 50+ to fulfill AARP’s mission of providing Real Possibilities for Americans 50+.

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Protect yourself from fraud this holiday season! Our study finds that many shoppers are unaware of the ways scammers can...
11/29/2020
Attention, Holiday Shoppers: Keep Your Data Safe Online

Protect yourself from fraud this holiday season! Our study finds that many shoppers are unaware of the ways scammers can take advantage of them. Check out how you can protect yourself while you shop.

#onlineshop #scams

This survey gauges US adults 18+ plans to shop online and their level of awareness of safe online shopping practices. With the holiday shopping season approaching, consumers will be making more purchases than throughout most of the year online and scammers will be ready for them.

Today's grandparents want to help children learn about their heritage, both shared and not shared. How does your family ...
11/27/2020
AARP Grandparents Study

Today's grandparents want to help children learn about their heritage, both shared and not shared. How does your family celebrate your heritage?

#grandparenting #family

Grandparents represent a strong economic base with great spending power but the fundamentals of grandparenting remain the same.

Happy Thanksgiving from all of us at AARP Research! Here's a fun fact from U.S. Census Bureau.DID YOU KNOW?The six large...
11/26/2020

Happy Thanksgiving from all of us at AARP Research! Here's a fun fact from U.S. Census Bureau.

DID YOU KNOW?
The six largest turkey producing states account for 69% of all turkeys produced in the United States.

What's your favorite Thanksgiving data point?

One in five older adults indicate they want to get the COVID-19 vaccine as soon as possible, while nearly half say they ...
11/26/2020

One in five older adults indicate they want to get the COVID-19 vaccine as soon as possible, while nearly half say they want to wait to get a COVID-19 vaccine until others have received it. What will you do?

Learn more here: http://spr.ly/6189HGQ2H

#vaccine #covid19 #health

According to our survey, 77% of people say the pandemic will impact their holiday plans at least to some extent. How are...
11/23/2020

According to our survey, 77% of people say the pandemic will impact their holiday plans at least to some extent. How are you adapting your holiday traditions this year?

Learn more: http://spr.ly/6186HGQW2

#holiday #covid19 #caregivers

Are you concerned about the risk of #COVID19 exposure while visiting with others this holiday season? Remember to take p...
11/21/2020

Are you concerned about the risk of #COVID19 exposure while visiting with others this holiday season? Remember to take precautions such as limiting hugs, limiting the size of gatherings, and wearing masks.

Learn more here: http://spr.ly/6187HEG4b

Ageism refers to discrimination, prejudice, and stereotyping based on age. And here are three types of everyday ageism:1...
11/20/2020

Ageism refers to discrimination, prejudice, and stereotyping based on age. And here are three types of everyday ageism:

1. Exposure to ageist messages
2. Ageism in interpersonal interactions
3. Internalized ageism

How do you deal with ageism in your own life?
Learn more here: http://spr.ly/6181HEGID

Our recent global survey confirms that older workers are remaining in the workforce, defying stereotypes, contributing t...
11/19/2020
Insights from Global Employers: The Future of Work is Living, Learning and Earning Longer

Our recent global survey confirms that older workers are remaining in the workforce, defying stereotypes, contributing to business growth (including higher profit margins!), and still fighting ageism and discrimination.

Discover more key findings in our report: http://spr.ly/6183HEGS7

Older workers are remaining in the workforce, defying stereotypes, contributing to business growth including higher profit margins, and still fighting ageism and discrimination. Employers around the world prosper when they cultivate a multigenerational workforce that maximizes diversity, equity, and...

11/18/2020
How Pets Contribute to Healthy Aging: Results from the National Poll on Healthy Aging

Findings from the National Poll on Healthy Aging show that pet ownership helps older adults cope with mental and physical health issues. But while pets come with benefits, they can also bring concerns, and some people may even put their animals’ needs ahead of their own health, the poll finds.

Learn more: http://spr.ly/6183HEG9T

Findings from the National Poll on Healthy Aging show that pet ownership helps older adults cope with mental and physical health issues, connect with others,...

Beware of scams! During this time of year, you might experience receiving calls from organizations asking for a donation...
11/16/2020

Beware of scams! During this time of year, you might experience receiving calls from organizations asking for a donation. Only three in ten U.S. adults who received requests for donations checked out the recipient on a charity rating site. Do you know anyone who has experienced this kind of fraud?

Learn more: http://spr.ly/6182HEG3A

#holidayscams #scams

Although the #pandemic has created major barriers to participation in #volunteer work, older adults are still working fo...
11/15/2020
Virtual Volunteering Still Offers Benefits

Although the #pandemic has created major barriers to participation in #volunteer work, older adults are still working for their causes. One major adjustment: participation has largely moved online now.

Learn more in our "Giving Back: Attitudes and Behaviors Across the Lifespan" report: http://spr.ly/6187H8gFZ

Older adults, particularly vulnerable in a pandemic, still work for their causes, but primarily from home now.

Businesses take note! Telling a new story of aging is good for business. People 50+ generate $8.3 trillion in annual eco...
11/13/2020
Rethink, Reshape the Image of Aging

Businesses take note! Telling a new story of aging is good for business. People 50+ generate $8.3 trillion in annual economic activity, and 62% of them would consider switching to a brand that represents people their age.

What brands do you think are doing a good job?

As part of a multi-year global inititiave to change the miscomceptions of aging, AARP and Getty Images are launching The Disrupt Aging Collection, a library of 1,400-plus images designed to paint a more accurate portrait of how people age in today’s society.

How delightful are your grandkids? The greater emotional support grandparents and grandchildren receive from one another...
11/12/2020
AARP Grandparents Study

How delightful are your grandkids? The greater emotional support grandparents and grandchildren receive from one another, the better their psychological and physiological health, according to our survey.

#family #grandparents

Grandparents represent a strong economic base with great spending power but the fundamentals of grandparenting remain the same.

Among pet owners age 50 to 80 who live alone and/or report being in fair or poor physical health, 72% say #pets help the...
11/06/2020

Among pet owners age 50 to 80 who live alone and/or report being in fair or poor physical health, 72% say #pets help them cope with physical or emotional symptoms. Do you relate?

Read more: http://spr.ly/6188H6eU2

AARP’s 2019 survey found that 44% of Americans age 50+ enjoy video games (interactive digital entertainment) at least on...
11/05/2020

AARP’s 2019 survey found that 44% of Americans age 50+ enjoy video games (interactive digital entertainment) at least once a month, up from 38% in 2016. Do you think playing video games can add some fun or be a stress reducer to your daily life? http://spr.ly/6181GhZQP

"In households where relationships break down, Black families often turn to relatives or friends to keep children close....
11/02/2020
Grandparents, Kin and Play Cousins: The Soul and Survival of Black Families

"In households where relationships break down, Black families often turn to relatives or friends to keep children close."

Learn more about African American grandparents in AARP's 2018 Grandparenting Study, which found that Black grandparents are more likely to take on a hands-on role in the upbringing of their grandchildren and are significantly more likely to be a primary caregiver than the general population.

Link: http://spr.ly/6184GhZVm

In households where relationships break down, Black families often turn to relatives or friends to keep children close.

93% of Asian American voters age 50+ cited health care as the most important election issue this November, according to ...
10/29/2020
Asian American Voters Age 50-Plus: Mindsets and Priorities in 2020

93% of Asian American voters age 50+ cited health care as the most important election issue this November, according to two recent national AARP surveys.

Exploring other priorities and concerns of Asian American voters in this AARP survey: http://spr.ly/6185G7ETD

#2020election

Asian American voters say health care is the most important issue in 2020, followed by the economy. These voters are also concerned about job loss due to the COVID-19 pandemic.

10/28/2020

Happy 5th Anniversary, Global Council on Brain Health! GCBH has published 10 different recommendations reports in the last 5 years, helping you make the best decisions for your brain as you age. Join us today at our free interactive event: http://spr.ly/6185G788N

We are almost there! Less than a week until the 2020 election!Half of women voters age 50+ believe the following are ext...
10/25/2020

We are almost there! Less than a week until the 2020 election!
Half of women voters age 50+ believe the following are extremely important:
🔺 Securing the future of Social Security
🔺 Addressing the coronavirus
🔺 Securing the future of Medicare
Do you relate? http://spr.ly/6189GfiE9

Some companies have responded to the stresses of the pandemic by providing flexible work arrangements, recognizing that ...
10/22/2020

Some companies have responded to the stresses of the pandemic by providing flexible work arrangements, recognizing that some employees have found themselves balancing work with childcare or care for a loved one during this time. What is another policy you think might help?

Learn more: http://spr.ly/6180Gf9LE

Many student caregivers refrain from informing others either because they don't feel their caregiving duties should impa...
10/21/2020

Many student caregivers refrain from informing others either because they don't feel their caregiving duties should impact their ability to attend school or they choose to keep their caregiving role private. Learn how friends & family can help caregivers: http://spr.ly/6184Gf95y

We're less than 15 days away from the presidential election! The 2020 election has already had more votes cast in than d...
10/19/2020

We're less than 15 days away from the presidential election! The 2020 election has already had more votes cast in than during the 2016 election at the same time period. Are you voting in this election? http://spr.ly/6187G4vqh

In contrast to popular belief, most adults embrace music from generations outside their own. What intergenerational musi...
10/16/2020

In contrast to popular belief, most adults embrace music from generations outside their own. What intergenerational music do you love?

Learn more about AARP music & brain health research: http://spr.ly/6187G2yXU

Cable TV is still popular among adults age 50+. Our recent research finds that most older adults still use traditional n...
10/15/2020

Cable TV is still popular among adults age 50+. Our recent research finds that most older adults still use traditional network or cable TV and say they are unlikely to cancel cable or satellite TV anytime soon. What about you? Learn more: http://spr.ly/6187G2HhT #technology

On average, women devote at least 30 minutes self-care and beauty daily routine, and spend $40 per month on beauty and p...
10/14/2020

On average, women devote at least 30 minutes self-care and beauty daily routine, and spend $40 per month on beauty and personal grooming products. Do you think you spend more or less time on your grooming regimen as you've gotten older? http://spr.ly/6186G2Hrk

How is the quality of your sleep? Did you know that sleep is connected to the rate of #loneliness in midlife and older a...
10/13/2020

How is the quality of your sleep? Did you know that sleep is connected to the rate of #loneliness in midlife and older adults? Among adults diagnosed with a sleep disorder, 42 percent are lonely. http://spr.ly/6183G2yM7

Where you are born and where you are living at age 50 both matter for your life expectancy. New report  examines the imp...
10/09/2020

Where you are born and where you are living at age 50 both matter for your life expectancy. New report examines the impact of geographic and racial disparities on longevity across the U.S. http://spr.ly/6186G2bsg

Do you know what a Comprehensive Medication Review is? Have you ever had one? A Comprehensive Medication Review is one w...
10/07/2020

Do you know what a Comprehensive Medication Review is? Have you ever had one? A Comprehensive Medication Review is one way to help patients who take multiple prescription medications minimize the harms of their medication. A new study from University of Michigan finds that 24% of adults 50+ who take 2+ drugs have ever had a medication review. http://spr.ly/6183GFmqf

TOMORROW: Continuing our legacy of working to address racial injustice and disparities, AARP will host a summit on Oct. ...
10/06/2020

TOMORROW: Continuing our legacy of working to address racial injustice and disparities, AARP will host a summit on Oct. 7-8 about how we can create a future that will build equity and innovation across the lifespan. Learn more and register: spr.ly/6015G0v1Z

Loneliness has been a real problem for older adults during the pandemic. What helps? Those who were able to interact wit...
10/05/2020

Loneliness has been a real problem for older adults during the pandemic. What helps? Those who were able to interact with their neighbors or spend time in nature a few times a week were less likely to feel isolated. http://spr.ly/6184G0IVp

Are you a stoplight crooner? Or a shower yodeler? Six in ten Americans say they currently sing regularly, either as part...
10/03/2020

Are you a stoplight crooner? Or a shower yodeler? Six in ten Americans say they currently sing regularly, either as part of a choir or on their own. http://spr.ly/6188GL4dq

10/02/2020
Keeping up with the grandkids

Eating together, watching TV, and celebrating are some of the top activities we saw grandparents doing with their grandkids in our research. What's your favorite activity to do with your grandkids?

In addition to academic and caregiving demands, most student caregivers also work at least part-time. Our latest report ...
10/01/2020

In addition to academic and caregiving demands, most student caregivers also work at least part-time. Our latest report describes the unique challenges student caregivers face: http://spr.ly/6189GLiEz

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Who we are

AARP Research uncovers compelling insights on the 50+ population through groundbreaking research. We inform thought leaders internally and externally with strategic insights about the needs, market conditions, and trends impacting the 50+ to fulfill AARP’s mission of providing Real Possibilities for Americans 50+.

What we do

We understand the 50+ population AARP Research provides integrated insights on the motivations, needs, interests and behaviors of the 50+, supporting AARP membership, multicultural strategies, communications, publications, and the AARP Foundation.

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