IKEA trip anyone? What are your weekend plans? #TGIF
The mission of the OAAA is to promote, protect, and advance the outdoor advertising industry. OAAA is the trade association for the more than 800 outdoor advertising companies that make up more than 90 percent of the industry’s revenue.
For more than 120 years, the association has been dedicated to leading and uniting a responsible outdoor advertising industry that is committed to serving the needs of advertisers, consumers, and communities.
IKEA trip anyone? What are your weekend plans? #TGIF
“After the challenges of lockdown, we are all enjoying time in our neighborhoods and beyond—with a greater appreciation for everything we experience outside of our homes,” said Anna Bager, President and CEO, OAAA. “This research has confirmed that #OOH has the power to influence consumers as never before.” Ad Age
Nearly half of people say out-of-home advertising is more effective to them now, and a majority report having a greater appreciation of their surroundings when outside.
Thanks to The Harris Poll & their CEO John Gerzema for joining us for today's webinar discussing the new consumer research study.
Did you miss it? The recording, full study & an infographic now available! https://bit.ly/3glaBS9
#OOH advertising is taking on a new lease of life in the wake of Covid-19 lockdowns, with 45% of American adults saying they are noticing the format more than before the pandemic began.
Out-of-home (OOH) advertising is taking on a new lease of life in the wake of Covid-19 lockdowns, with 45% of American adults saying they are noticing the format more than before the pandemic began. Heightened awareness is particularly pronounced among those ages 18-54, according to the Out of Home....
We saved you a seat!
#OOH is contextually relevant, and sometimes, might even make you smile. 😄
Anyone else in pure bliss over pumpkin spice season? Asking for a friend...
Krispy Kreme Doughnuts | Clear Channel Outdoor
Some #MondayMotivation as you dip into a new week. 🙃
Proud and excited to continue seeing Nature's Essential Workers campaign posted across the US + Mexico. The campaign features plants and animals that provide essential services to our ecosystem and aims to reinforce the interdependence of humans and the natural world.
Thanks to our partnership with Earth Day Network, our incredible members, and artwork by Extra Credit Projects! ❤️🍂🐠
May he rock in peace. #OOH pays tribute to a true legend.
RIP #EddieVanHalen. 💗🎸
Ready to take a quick coffee break? Us too! Join OAAA's Innovations Committee members Ian Dallimore with Lamar Advertising Company & Stephanie Gutnik with OUTFRONT Media USA for a break to discuss a few FAQs about programmatic #OOH.
Please join us in sharing this exciting news! 🎉
OAAA Names Outdoor Media Group Executive Christina Radigan As Chief Marketing Officer https://bit.ly/33xppsP
Congrats and welcome, Christina!
Talk to yourself in peace, sing to your favorite tune, or walk around with "resting mask face" - no one will know! And, most importantly, stay safe everyone. 😷❤️
Question of the year. #quarantine2020
Bumble / Brooklyn Outdoor
Join OAAA & OOH industry executives at #AW2020 next week. In this session, you'll hear from media and agency executives about how #OOH video can drive massive audience engagement and KPIs as part of a brand's overall video strategy. https://bit.ly/3l5dzw9
Stephen Freitas, OAAA.
Sean McCaffrey, GSTV
Michael Rosen, Intersection Co.
Douglas Rozen, 360i
During these unprecedented times, humor and context is invaluable.
Here KFC have allowed the public to takeover temporary taglines in replacement of their 'finger lickin' copy on these roadside #DOOH formats.
Repost from Kinetic USA | #OOH
Great #OOH Creative Born of Crisis, Historic Milestones:
"OOH media designers eulogized #RBG... with barely any words."
Thank you to Diageo North America Inc's Sophie Kelly and VaynerMedia's Gary Vaynerchuk for joining us for today's OAAA Lunch Break. We discussed creativity through the pandemic, activism using social media, and more. Plus, Sophie shared some of Diageo's most inspiring #OOH campaigns. If you missed us today, check out the recording: https://bit.ly/33TkLnR
In this action-packed doubleheader, we will feature an intimate conversation with two advertising world dynamos, Sophie Kelly, Diageo’s SVP of Whiskeys, Nort...
Join us Tuesday for a conversation you won't want to miss! OAAA's Anna Bager will interview Diageo’s Sophie Kelly and VaynerMedia's Gary Vaynerchuk. We'll discuss how these 2 industry leaders have pivoted during pandemic, innovated creatively, and how they’re viewing media outlook ahead. Then, we’ll deep dive into some of Diageo’s most inspiring #OOH activations. https://bit.ly/2ZPaF6C
A VERY special thanks to our members who joined us this week as panelists to discuss programmatic #OOH. ❤️👏
Did you miss out? Gain access to the recordings and download the slides to part I & II. https://bit.ly/3glaBS9
OUTFRONT Media USA
Lamar Advertising Company
Outdoor Media Group (OMG)
Congratulations to Anna Bager on her 1 year anniversary as OAAA president & CEO! 2020 has been a year to remember and we're proud to have you leading the way for #OOH. Cheers to many more! ❤️🎉
We will never forget.❤️
Witty, informative, and timely #OOH creative inspiring us all to up our hand sanitizer game. touchland
OAAA Thought Leadership: Intersection CEO Ari Buchalter makes the case for one particular channel that will emerge as a winner based on the new rules of the post-ID world: #OOH. https://bit.ly/2R9eIpj
In a recent AdExchanger article entitled "How The Death Of Digital IDs Will Reshape The Marketing Mix" I wrote that "the impending demise of the cookie, IDFA, and likely all 1-to-1 identifiers will rewrite the rules across the entire media mix." Here, I make the case for one particular channel that....
This #LaborDay and every day, we thank all the workers who have been on the frontlines risking their own health and safety to protect others during the COVID-19 crisis. Thank you. ❤️
A beautiful look at Times Square this morning! #OurSecondChance asks BIG questions on #OOH in 59 countries+ around the world. Thanks to all of our partners and members for making this possible.
A real-life superhero whose gift and legacy lives on.
RIP Chadwick Boseman. ❤️
A real-life superhero whose gift and legacy lives on. RIP Chadwick Boseman.
Hats off to this Uber driver in San Fran! #OOH is the perfect platform to share positivity. We can all use a compliment from time-to-time and it's important to remember how relatable our experiences can truly be.
When using #OOH, there's never any complaints about the size of the pour. 😉😎 #FridayFeeling
DEADLINE APPROACHING! The deadline for submissions to the 2020 Media Plan Awards is August 31, 2020. Don't miss the chance to be recognized for outstanding planning and buying. The highest scoring entry will be honored as the OOH Media Plan of the Year. Complete your submission!
#OOH’s versatile formats offer ‘blank canvas’ creative potential to break through the clutter and hold people’s attention, wherever they work, shop, travel, play, AND social distance.
Extra Credit Projects
There’s a reason why 43% of cannabis ad spending goes to out of home (OOH) — think billboards, bus shelters, kiosks and transit advertising. Regardless of the format, OOH offers cannabis brands a high impact canvas to reach consumers in big, impactful ways that are always authentic and contextual to consumers’ lives. https://bit.ly/3gzR0Ng
To celebrate #NationalDogDay, we're sharing one of last year's Gold #OOH OBIE Awards winners who created a dog owner AND dog first campaign. Klarna reached dog owners by reaching their dogs first. How? By attaching 900+ dog toys to an eye catching mural 🐶🦴
Twelve students have been selected by the Foundation for Outdoor Advertising Research and Education (FOARE) to receive scholarships for the 2020-2021 academic year. The FOARE Scholarship Program supports the education and career goals of those who are part of the out of home (OOH) advertising industry family.
Congrats to all of this year's winners! 🎉🎉
Twelve students have been selected by the Foundation for Outdoor Advertising Research and Education (FOARE) to receive scholarships for the 2020-2021 academic year. The FOARE Scholarship Program supports the education and career goals of those who are part of the out of home (OOH) advertising indust...
First things first, we're the realest. 🙌👌 #OOH
2020 OBIE Awards Finalists / Media Category
1850 M St NW Ste, 1040
Washington D.C., DC
Outdoor advertising companies generate $6.4 billion annually in ad revenues and donate space to charitable organizations in excess of $400 million each year.
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