OAAA The mission of the OAAA is to promote, protect, and advance the outdoor advertising industry. OAAA is the trade association for the more than 800 outdoor advertising companies that make up more than 90 percent of the industry’s revenue.
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For more than 120 years, the association has been dedicated to leading and uniting a responsible outdoor advertising industry that is committed to serving the needs of advertisers, consumers, and communities.

Operating as usual

IKEA trip anyone? What are your weekend plans? #TGIF
10/16/2020

IKEA trip anyone? What are your weekend plans? #TGIF

“After the challenges of lockdown, we are all enjoying time in our neighborhoods and beyond—with a greater appreciation ...
10/16/2020
Americans are noticing more out-of-home ads since the lockdowns, study finds

“After the challenges of lockdown, we are all enjoying time in our neighborhoods and beyond—with a greater appreciation for everything we experience outside of our homes,” said Anna Bager, President and CEO, OAAA. “This research has confirmed that #OOH has the power to influence consumers as never before.” Ad Age

Nearly half of people say out-of-home advertising is more effective to them now, and a majority report having a greater appreciation of their surroundings when outside.

Thanks to The Harris Poll & their CEO John Gerzema for joining us for today's webinar discussing the new consumer resear...
10/15/2020

Thanks to The Harris Poll & their CEO John Gerzema for joining us for today's webinar discussing the new consumer research study.

Did you miss it? The recording, full study & an infographic now available! https://bit.ly/3glaBS9

#OOH advertising is taking on a new lease of life in the wake of Covid-19 lockdowns, with 45% of American adults saying ...
10/15/2020
OOH takes on ‘new resonance’ amid pandemic, says OAAA

#OOH advertising is taking on a new lease of life in the wake of Covid-19 lockdowns, with 45% of American adults saying they are noticing the format more than before the pandemic began.
The Drum

Out-of-home (OOH) advertising is taking on a new lease of life in the wake of Covid-19 lockdowns, with 45% of American adults saying they are noticing the format more than before the pandemic began. Heightened awareness is particularly pronounced among those ages 18-54, according to the Out of Home....

We saved you a seat!#OOH is contextually relevant, and sometimes, might even make you smile. 😄
10/14/2020

We saved you a seat!

#OOH is contextually relevant, and sometimes, might even make you smile. 😄

Anyone else in pure bliss over pumpkin spice season? Asking for a friend...Krispy Kreme Doughnuts  |  Clear Channel Outd...
10/13/2020

Anyone else in pure bliss over pumpkin spice season? Asking for a friend...

Krispy Kreme Doughnuts | Clear Channel Outdoor

Some #MondayMotivation as you dip into a new week. 🙃Panera Bread
10/12/2020

Some #MondayMotivation as you dip into a new week. 🙃

Panera Bread

Proud and excited to continue seeing Nature's Essential Workers campaign posted across the US + Mexico. The campaign fea...
10/08/2020

Proud and excited to continue seeing Nature's Essential Workers campaign posted across the US + Mexico. The campaign features plants and animals that provide essential services to our ecosystem and aims to reinforce the interdependence of humans and the natural world.

Thanks to our partnership with Earth Day Network, our incredible members, and artwork by Extra Credit Projects! ❤️🍂🐠

May he rock in peace. #OOH pays tribute to a true legend. RIP #EddieVanHalen. 💗🎸
10/08/2020

May he rock in peace. #OOH pays tribute to a true legend.
RIP #EddieVanHalen. 💗🎸

10/06/2020
OAAA Coffee Break: Programmatic OOH

Ready to take a quick coffee break? Us too! Join OAAA's Innovations Committee members Ian Dallimore with Lamar Advertising Company & Stephanie Gutnik with OUTFRONT Media USA for a break to discuss a few FAQs about programmatic #OOH.

Please join us in sharing this exciting news! 🎉OAAA Names Outdoor Media Group Executive Christina Radigan As Chief Marke...
10/05/2020

Please join us in sharing this exciting news! 🎉

OAAA Names Outdoor Media Group Executive Christina Radigan As Chief Marketing Officer https://bit.ly/33xppsP

Congrats and welcome, Christina!

Talk to yourself in peace, sing to your favorite tune, or walk around with "resting mask face" - no one will know! And, ...
10/01/2020

Talk to yourself in peace, sing to your favorite tune, or walk around with "resting mask face" - no one will know! And, most importantly, stay safe everyone. 😷❤️

Question of the year. #quarantine2020Bumble  / Brooklyn Outdoor
09/30/2020

Question of the year. #quarantine2020

Bumble / Brooklyn Outdoor

Join OAAA & OOH industry executives at #AW2020 next week. In this session, you'll hear from media and agency executives ...
09/30/2020

Join OAAA & OOH industry executives at #AW2020 next week. In this session, you'll hear from media and agency executives about how #OOH video can drive massive audience engagement and KPIs as part of a brand's overall video strategy. https://bit.ly/3l5dzw9

Panelists:
Stephen Freitas, OAAA.
Sean McCaffrey, GSTV
Michael Rosen, Intersection Co.
Douglas Rozen, 360i

During these unprecedented times, humor and context is invaluable. Here KFC have allowed the public to takeover temporar...
09/29/2020

During these unprecedented times, humor and context is invaluable.

Here KFC have allowed the public to takeover temporary taglines in replacement of their 'finger lickin' copy on these roadside #DOOH formats.

Repost from Kinetic USA | #OOH

Great #OOH Creative Born of Crisis, Historic Milestones: "OOH media designers eulogized #RBG... with barely any words." ...
09/25/2020

Great #OOH Creative Born of Crisis, Historic Milestones:
"OOH media designers eulogized #RBG... with barely any words."
MediaPost https://bit.ly/3kOaoZp

09/22/2020
Whiskey, Wit & Wisdom: Creativity Through Crisis with Diageo & VaynerMedia

Thank you to Diageo North America Inc's Sophie Kelly and VaynerMedia's Gary Vaynerchuk for joining us for today's OAAA Lunch Break. We discussed creativity through the pandemic, activism using social media, and more. Plus, Sophie shared some of Diageo's most inspiring #OOH campaigns. If you missed us today, check out the recording: https://bit.ly/33TkLnR

In this action-packed doubleheader, we will feature an intimate conversation with two advertising world dynamos, Sophie Kelly, Diageo’s SVP of Whiskeys, Nort...

Forever. 🖤🤍#NotoriousRBG
09/20/2020

Forever. 🖤🤍
#NotoriousRBG

Join us Tuesday for a conversation you won't want to miss! OAAA's Anna Bager will interview Diageo’s Sophie Kelly and  V...
09/18/2020

Join us Tuesday for a conversation you won't want to miss! OAAA's Anna Bager will interview Diageo’s Sophie Kelly and VaynerMedia's Gary Vaynerchuk. We'll discuss how these 2 industry leaders have pivoted during pandemic, innovated creatively, and how they’re viewing media outlook ahead. Then, we’ll deep dive into some of Diageo’s most inspiring #OOH activations. https://bit.ly/2ZPaF6C

A VERY special thanks to our members who joined us this week as panelists to discuss programmatic #OOH. ❤️👏Did you miss ...
09/18/2020

A VERY special thanks to our members who joined us this week as panelists to discuss programmatic #OOH. ❤️👏

Did you miss out? Gain access to the recordings and download the slides to part I & II. https://bit.ly/3glaBS9

OUTFRONT Media USA
Lamar Advertising Company
Posterscope
Vistar Media
Place Exchange
Outdoor Media Group (OMG)

Congratulations to Anna Bager on her 1 year anniversary as OAAA president & CEO! 2020 has been a year to remember and we...
09/16/2020

Congratulations to Anna Bager on her 1 year anniversary as OAAA president & CEO! 2020 has been a year to remember and we're proud to have you leading the way for #OOH. Cheers to many more! ❤️🎉

We will never forget.❤️
09/11/2020

We will never forget.❤️

Witty, informative, and timely #OOH creative inspiring us all to up our hand sanitizer game. touchland
09/10/2020

Witty, informative, and timely #OOH creative inspiring us all to up our hand sanitizer game. touchland

OAAA Thought Leadership: Intersection CEO Ari Buchalter makes the case for one particular channel that will emerge as a ...
09/08/2020
How the Decline of Tracking Will Spur the Rise of OOH | OAAA Thought Leadership

OAAA Thought Leadership: Intersection CEO Ari Buchalter makes the case for one particular channel that will emerge as a winner based on the new rules of the post-ID world: #OOH. https://bit.ly/2R9eIpj

In a recent AdExchanger article entitled "How The Death Of Digital IDs Will Reshape The Marketing Mix" I wrote that "the impending demise of the cookie, IDFA, and likely all 1-to-1 identifiers will rewrite the rules across the entire media mix." Here, I make the case for one particular channel that....

This #LaborDay and every day, we thank all the workers who have been on the frontlines risking their own health and safe...
09/07/2020

This #LaborDay and every day, we thank all the workers who have been on the frontlines risking their own health and safety to protect others during the COVID-19 crisis. Thank you. ❤️

A beautiful look at Times Square this morning! #OurSecondChance asks BIG questions on #OOH in 59 countries+ around the w...
09/02/2020

A beautiful look at Times Square this morning! #OurSecondChance asks BIG questions on #OOH in 59 countries+ around the world. Thanks to all of our partners and members for making this possible.

A real-life superhero whose gift and legacy lives on. RIP Chadwick Boseman. ❤️
08/31/2020

A real-life superhero whose gift and legacy lives on.
RIP Chadwick Boseman. ❤️

A real-life superhero whose gift and legacy lives on. RIP Chadwick Boseman.

Hats off to this Uber driver in San Fran! #OOH is the perfect platform to share positivity. We can all use a compliment ...
08/30/2020

Hats off to this Uber driver in San Fran! #OOH is the perfect platform to share positivity. We can all use a compliment from time-to-time and it's important to remember how relatable our experiences can truly be.

When using #OOH, there's never any complaints about the size of the pour. 😉😎 #FridayFeeling
08/28/2020

When using #OOH, there's never any complaints about the size of the pour. 😉😎 #FridayFeeling

DEADLINE APPROACHING! The deadline for submissions to the 2020 Media Plan Awards is August 31, 2020. Don't miss the chan...
08/28/2020

DEADLINE APPROACHING! The deadline for submissions to the 2020 Media Plan Awards is August 31, 2020. Don't miss the chance to be recognized for outstanding planning and buying. The highest scoring entry will be honored as the OOH Media Plan of the Year. Complete your submission!

#OOH’s versatile formats offer ‘blank canvas’ creative potential to break through the clutter and hold people’s attentio...
08/27/2020

#OOH’s versatile formats offer ‘blank canvas’ creative potential to break through the clutter and hold people’s attention, wherever they work, shop, travel, play, AND social distance.

Extra Credit Projects

There’s a reason why 43% of cannabis ad spending goes to out of home (OOH) — think billboards, bus shelters, kiosks and ...
08/27/2020

There’s a reason why 43% of cannabis ad spending goes to out of home (OOH) — think billboards, bus shelters, kiosks and transit advertising. Regardless of the format, OOH offers cannabis brands a high impact canvas to reach consumers in big, impactful ways that are always authentic and contextual to consumers’ lives. https://bit.ly/3gzR0Ng

To celebrate #NationalDogDay, we're sharing one of last year's Gold #OOH OBIE Awards winners who created a dog owner AND...
08/26/2020

To celebrate #NationalDogDay, we're sharing one of last year's Gold #OOH OBIE Awards winners who created a dog owner AND dog first campaign. Klarna reached dog owners by reaching their dogs first. How? By attaching 900+ dog toys to an eye catching mural 🐶🦴

Twelve students have been selected by the Foundation for Outdoor Advertising Research and Education (FOARE) to receive s...
08/26/2020
2020-2021 FOARE Scholarships Recipients Announced | OAAA Special Reports

Twelve students have been selected by the Foundation for Outdoor Advertising Research and Education (FOARE) to receive scholarships for the 2020-2021 academic year. The FOARE Scholarship Program supports the education and career goals of those who are part of the out of home (OOH) advertising industry family.

Congrats to all of this year's winners! 🎉🎉

Twelve students have been selected by the Foundation for Outdoor Advertising Research and Education (FOARE) to receive scholarships for the 2020-2021 academic year. The FOARE Scholarship Program supports the education and career goals of those who are part of the out of home (OOH) advertising indust...

First things first, we're the realest. 🙌👌 #OOH2020 OBIE Awards Finalists / Media Category#OOHisreal
08/25/2020

First things first, we're the realest. 🙌👌 #OOH

2020 OBIE Awards Finalists / Media Category
#OOHisreal

Address

1850 M St NW Ste, 1040
Washington D.C., DC
20036

General information

Outdoor advertising companies generate $6.4 billion annually in ad revenues and donate space to charitable organizations in excess of $400 million each year.

Telephone

(202) 833-5566

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Comments

Our 10 years challenge with my big broda. Time flies ......
What do you think of our latest installation? Not all monopoles are created equal! Our latest installation may be one of the cleanest monopole outdoor advertising sign structures in the country, more for what it lacks then what is has. Designed to reflect the proportions of class leading personal digital tablets, this structure has absolutely zero extraneous attachments; no catwalks, no exposed I-beams, no cross bracing, no apron, no railings, no ladders, no unsightly camera arms, no exposed welds, and no external electrical conduit.
Kevin Andrea & Jeremy- GO2018 Outfront Media Party ⭐️
Leith Andrea Levi Eichenstein Brent S Baer GO2018
New technology and innovative thinking has made out door advrtising more effective. Digital billboards allow multiple businesses to advertise at one great location. Bus wraps helps businesses gain brand recognition. The advantage of out door adverting is recognition of brands while people are on the go.
Rana Fashions , designed and came into existence in 2001 , concepted by Duo Brothers Abhishek & Anubhav Rana. The store itself manufacture and take order for all the sarees, Lehengas, Dress materials, kurtis and jewelry . We Rana Fashions Specialize in handwork on sarees, Lehengas and Dress material, specially Rajputi Collections. Experience in the field for over 15 years and maintaining 2 Stores in Jaipur is our USP. Shop Now!!!
Hi OAAA attendees, we hope you're enjoying your time in New Orleans! We would love for you to stop by Fulton Alley for a 2 for 1 drink special on your first round. We hope to see you soon!