Start Smart Plus

Start Smart Plus Contact us to learn how we can help.

At Start Smart Plus, we guide you to the best senior care solutions, offering personalized support and expert advice to ensure your loved ones receive care plans tailored to their needs, comfort, and quality of life.

🚨 Financial Fraud & SeniorsFinancial fraud is not the victim’s fault.Today’s scammers are highly organized often working...
06/02/2026

🚨 Financial Fraud & Seniors

Financial fraud is not the victim’s fault.

Today’s scammers are highly organized often working in teams and trained to build trust, create emotional connections, and manipulate conversations over time.

Fraud is a crime.
The blame belongs to the perpetrator not the victim.

As families and caregivers, we must be mindful of how we respond.

👉 Older adults lose billions each year to fraud, and experts believe the true number is even higher due to underreporting—many seniors feel embarrassed or ashamed to come forward.

đź’¬ How We Talk Matters

When speaking with your senior or loved one, avoid victim-blaming language like:

“How much money did you give them?”
“You should have known it was too good to be true.”
“You’ve been duped by a common scam.”

These statements can shut down communication and prevent future honesty.

Belated Mother’s Day and Dementia One of my hardest memories is watching my mother pine over my grandmother, who lived w...
06/01/2026

Belated Mother’s Day and Dementia
One of my hardest memories is watching my mother pine over my grandmother, who lived with dementia and severe rheumatoid arthritis for years.

I cannot count the vacations, birthdays, holidays, and special moments with grandchildren that my mother missed because she was waiting by her mother’s side, believing the end was near.

At my grandmother’s funeral, I felt torn when speaking.

This disease takes and takes and takes.

Continue Reading
https://www.startsmartplus.com/detail-blog/belated-mothers-day-and-dementia

Brain fog and women’s health deserve more attention. Many women are told memory lapses and mental fatigue are simply “pa...
05/30/2026

Brain fog and women’s health deserve more attention. Many women are told memory lapses and mental fatigue are simply “part of menopause,” yet women also make up nearly two-thirds of those diagnosed with Alzheimer's disease.

Please take a moment to pay attention to changes in your health, memory, focus, or mood — and always speak with your physician about your concerns. Early conversations matter.

Be your strongest advocate, just like you were when protecting and caring for your children. đź’ś

SSP
www.startsmartplus.com

(I wrote this blog several years ago, but I felt compelled to re-release it today. I still remember being a soldier and ...
05/25/2026

(I wrote this blog several years ago, but I felt compelled to re-release it today. I still remember being a soldier and the deep emotions I still carry about war. War is not sexy. To be honest, I’m not sure it’s ever truly necessary. But regardless of necessity, it has always existed — and likely always will.)

As a writer, I’ve always been fascinated by words that create emotion. You know the kind of words that make you stop reading for a moment and start imagining yourself inside the story.

Several years ago, while rushing to get dressed one morning, I caught the tail end of an interview with a WWII veteran on the news. It was in celebration of June 6th — the anniversary of D-Day, the storming of Normandy Beach in 1944.

The story immediately caught my attention as a former military officer, but it was the veteran’s words that made me stop completely. His words caught me off guard and made me think, “What if I had been there? What would I have done?”

I could feel the emotion behind every sentence, and it made my heart swell.
The soldier was asked to reflect on that morning and remember what he witnessed on that history-making day.

At first, he hesitated. His eyes glassed as if he had traveled back in time to relive history itself.
He explained that he was the enlisted soldier responsible for lowering the back gate of the Light Infantry Landing Craft so the soldiers could rush ashore.

The first thing he remembered was the sound.

Gunfire.

Particularly the deafening sound of a .50 caliber machine gun tearing through the air while soldiers screamed all around him. His sergeant ordered him to lower the gate.
Initially, he ignored the command because he already knew, from the sounds alone, what waited beyond those metal walls. The sergeant repeated the order. Finally, he obeyed.

The veteran said 30 men exited that craft.
Only three made it to shore.
But the words that followed shook me even more. In that moment, I wasn’t simply listening anymore — I was living inside his memory of horror and bravery.

Again, he paused.
This time his eyes were no longer glassed over. They were focused, almost pleading with the audience to truly understand what he had witnessed.
“I was surrounded by death,” he said. “All those men lay dying. Do you know the last name they asked for? It wasn’t God they were calling on. They were begging for their mothers. Mom was the last name they called.”

That stayed with me.
It still does.

So today, I have two things to say:
1. To my military family:
Thank you to all the brave soldiers and support personnel who continue to serve. And thank you to all the soldiers — and the families beside them — who sacrificed and never made it home.
2. To my fellow writers, my new family:
I wish you success in finding the right combination of words that make readers feel something deeply enough to walk beside you through your story.
The world still needs truthful writers willing to tell it honestly.

Community Spotlight: Holler Insurance AgencyI love connecting with products and services that truly help seniors and car...
05/24/2026

Community Spotlight: Holler Insurance Agency

I love connecting with products and services that truly help seniors and caregivers alike. I was pleasantly surprised to discover the passion Jessica from Holler Insurance Agency has for senior care.

Jessica understands how important it is for seniors to have the right healthcare plan — one that not only fits their medical needs, but also their budget. In a world where healthcare choices can feel overwhelming, having someone who takes the time to educate, guide, and protect seniors from costly mistakes or scams makes all the difference.

Please enjoy her Spotlight
https://www.startsmartplus.com/detail-blog/morning-coffee-with-jessica-holler

.insurance.agency, , , , ,

Address

PO Box 714
Williamsville, NY
14221

Alerts

Be the first to know and let us send you an email when Start Smart Plus posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Organization

Send a message to Start Smart Plus:

Share