Public Affairs Regional Centre - PARC Skopje

11/06/2026

🎯 Public Affairs is not learned by watching. It is learned by doing.

Practical exercises remain at the heart of PARC's approach, helping participants build the confidence, skills, and decision-making abilities needed to communicate effectively in demanding environments.

This is PARC’s way:
📋 Plan.
🎙️ Interview.
🎤 Brief.
🚀 Lead.

10/06/2026

🎥 Cameras on. Messages ready. Plans in motion.

Day 2 of the Public Affairs Course in Sarajevo🇧🇦combined advanced interview techniques, institutional transparency, and crisis communication planning, with a strong emphasis on practical application.

🎙️ From conducting TV interviews to developing media plans for a complex crisis, participants spent the day sharpening the skills needed to communicate effectively when it matters most.

🎤 Today’s focus: news conferences, where participants will move from theory to the podium in a realistic news conference exercise.

09/06/2026

Honoured to contribute to the strengthening of public affairs capacities in Bosnia and Herzegovina through the NATO Defence Capacity Building (DCB) Package.
Thank you to our partners and participants for making this course another valuable opportunity for learning, cooperation, and professional exchange.

09/06/2026

🇧🇦 The Advanced Public Affairs Course is underway in Sarajevo!

From 8-12 June, participants from the Ministry of Security of Bosnia and Herzegovina and relevant Agencies are taking part in a programme delivered in cooperation with the NATO Defence Capacity Building Programme.

Following the official opening, the course began with sessions on social media and Public Affairs strategies and plans. Throughout the week, participants will also explore institutional transparency, PA campaigns, branding, advanced TV interview techniques, and the organization and conduct of news conferences through a combination of lectures, practical exercises, and group work.

Through activities such as this, PARC continues to support the development of professional communication capabilities and strengthen cooperation with partners across the region and beyond!

27/03/2026

📌 From 24–26 March in Sarajevo, PARC supported a high-level media training for senior leadership of the Armed Forces of Bosnia and Herzegovina, together with partners from Norway🇳🇴 and Bosnia and Herzegovina🇧🇦.

👉 Through a mix of theory and hands-on practice, participants worked on crafting clear messages, engaging audiences, and responding in real-time under pressure.

👉 This activity reflects strong regional cooperation and a shared commitment to improving communication capabilities.

🇲🇰🤝🇳🇴🤝🇧🇦

24/03/2026