The Business Blog

02/02/2022

A video where I show how I make my videos

This video walks you through the steps of how I make my instructional video tutorials for my YouTube channel. The longer, more descriptive written version can be found in my How I Make instructional videos blog post.

01/25/2022

My newest video tutorial: "How to compare company financial information and ratios in Mergent Online"

Mergent Online is a great resource to use to compare multiple companies in the same industry. You can create custom comparison reports to analyze multiple companies at the same time.  I made the video below to demonstrate how to build company comparison reports in Mergent.  

01/21/2022

How I make my business research tutorial videos for YouTube

I’ve been making instructional videos and screencasts since before YouTube existed and I have changed my process over time as both my skills and technology improved.   Another business librarian recently asked me about my current process, equipment, and software. Since it’s been a decade since ...

01/21/2022

How to find travel & tourism industry reports and data in Passport

Business Cluster students are researching the Leisure Travel and Tourism Industry this semester. The subscription database Passport is a great resource to find industry reports and statistics for travel, tourism, lodging, transportation, and more.  I made the video below to highlight a few ways to...

09/17/2021

My most recent video

When doing research about sports fans, researchers often want to take a deep dive into understanding information about the fan base of specific sports.  Mintel is a great place to find market research reports about sports fans.  This video demonstrates the basics of finding that information in Min...

03/04/2021

On a recent episode of "How I Built This" Guy Ras interviews the two founders of Morning Brew. It's a great story and case study about how two college students started a business while they were still in school.

https://libguides.library.ohio.edu/business/businessblog/How-two-college-students-built-Morning-Brew

05/20/2020

Learn the basics of Industry & Market Research tools with my new tutorial!

To facilitate remote learning for our business students, I have recently launched my Industry & Market Research Basics Tutorial.  The 60-minute interactive tutorial is designed to give researchers foundations in 

04/03/2020

Business Research Video Tip: How to Analyze the Local Personal Fitness Consumer Market with SimplyAnalytics

In this video I demonstrate how you can use SimplyAnalytics to gather valuable consumer information and market demand for the local personal fitness industry. For more useful tips, visit my SimplyAnalytics Tips & Tricks guide. 

04/01/2020

Happy April Fool's: Your librarian feeling foolish

Happy April Fool's Day! Sometimes making videos make me feel like a fool. Here's proof. I hope you find humor even in these frustrating and uncertain times.

03/31/2020

This will be especially good news for my business cluster students who are researching the personal fitness industry. Mintel just updated their Exercise Trends report this month.

This will be especially good news for my business cluster students who are researching the personal fitness industry.  Mintel just updated their Exercise Trends report this month.  That means you'll have the most current information for your research for Project 2.