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Innovative public affairs through grassroots advocacy + strategic communications
Locust Street Group's cover photo
Locust Street Group
We continue to grow in order to better serve our clients inside and outside the Beltway. We are excited to announce that Leah Ferguson has joined our expanding strategic communications team as Senior Director of Communications.
With constantly evolving ways to understand and connect with audiences online, we’re excited to announce that veteran strategist Sam Harper will lead our new digital and analytics practice.
Have you heard? Locust Street Group is hiring! 🙌🏼
Check out the communications associate position here↓
ICYMI - Changes to Facebook's news feed are an important reminder that digital investment should be just one of the many tools in your advocacy campaign.
"Publishers and brands have worried about Facebook's announced changes because they could impact their ability to reach audiences on the social network."
Facebook says people spend 50 million fewer minutes a day on the social network since it started changing its News Feed, but quarterly revenue is still rising.
Did you see LSG's Nina Verghese speaking at the Grassroots Professional Network seminar? She shared great insights into building a winning advocacy campaign.
Local news is the best way to move your message and Facebook's new algorithm is giving it a boost.
Small outlets may benefit more from this change.
WE ARE HIRING for our growing communications team. Check out the gig ↓
Locust Street Group, a leading public affairs firm specializing in grassroots, advocacy, and communications, is seeking a highly-motivated individual to join our fast-growing communications team in Washington, D.C. Reporting to the Partner overseeing the communications practice, the Communications A...
Did you see LSG's Nina Verghese speaking at the Grassroots Professional Network seminar this week? She shared great insights into building a winning advocacy campaign. Watch the full discussion below.
We are # LIVE at GWU for the first panel of our CQ seminar!
A very happy Thanksgiving, from our LSG family to yours!
This weekend LSG joined Red Wiggler Community Farm for its 5th Annual Farm to Fork Dinner!
Red Wiggler is a sustainable farm where people with and without developmental disabilities come together to work, learn, and grow healthy food.
Yesterday Mark Zuckerberg gave the commencement address at Harvard University and this quote caught our eye: "Change starts local. Even global changes start small — with people like us." That's the power of grassroots.
LSG just added more Republican firepower! Welcome to the team, Amanda Austin!
Congratulations to our friends named rising stars by Washington Life Magazine! 🎉
Becca Glover Watkins Tara Hendershott DiJulio Chrys Kefalas Tommy McFly Judy Kurtz Amos Snead Anna Palmer Daniel Lippman Jake Sherman Francesca Chambers Michael Moroney
Yesterday our Allison Schneider spoke to Republican communicators on Capitol Hill about working for Congress, campaigns, and LSG. Thanks to the Republican Communications Association for a great discussion!
We are hiring! Tell your friends.
Fast-growing public affairs firm is seeking a highly motivated individual looking to gain significant experience in public affairs, strategic communications and advocacy. Ideal candidates should have excellent written and verbal communications and outstanding interpersonal skills. The Manager of Com...
Shaq and our friends at Foundation for Advancing Alcohol Responsibility have an important message - #EndImpairedDriving!
Shaquille O'Neal joins law enforcement officers in a discussions about the challenges they face when encountering impaired drivers. Watch as they discuss current training efforts and commitments for 2017. #EndImpairedDriving
A public affairs to do list you hope you never need ↓
No business wants to deal with a crisis communications situation, but it's pertinent to have a plan in place should you ever need to use it.
DID YOU KNOW: Researchers found color visuals increase the willingness to read by 80%?
This HTML 5 interactive infographic explains why infographics have been so successful.
Planning for 2017? Here's what you need to know.
Social networks have been with us for just over a decade but it feels like forever. When I first signed into Facebook I was amazed by how small the world had become. Friends, acquaintances and old co…
POLL: Just 17% said their organization’s relationships with legislators “improved significantly” in the last year. Has yours?
Are legislators more or less open to persuasion than in previous years? Are relationships with legislators improving or degenerating?
Have you seen this?
BuzzFeed News will look to compete with traditional TV on election night.
With the growing importance of social video, this is a list you'll want to keep handy.
Here's your social video cheat sheet.
Did you catch LSG's Joe Maloney on MSNBC today? He had great insights into VP hopeful Tim Kaine live from the #DNCinPHL.
Wishing you and your family a very happy Fourth of July!
Great news - Hayley Zachary is coming to Locust Street Group and Ben Jenkins was promoted. Read more below!
PRESS RELEASE Locust Street Group is the leading bipartisan, outside-the-Beltway public affairs and grassroots advocacy firm in the U.S. For Immediate Release: Contact: Allison Schneider June 30, 2016 202-749-8661 Hayley Zachary Joins Locust Street Group from Rep. Gabby Giffords’ Bipartisan Advocacy...
Nothing is more important for a company website than accessibility. Test how mobile-friendly your website is on all digital platforms here ↓
I just got my website’s mobile-friendliness score. #TestYourSite to see how mobile visitors experience your website.
When it comes to content you have to give the people what they want. And people want video. Read more about how Facebook share video more than links to web pages.
We look at the decline in Facebook engagements for major Facebook publishers over the last 12 months, and compare it to the rise of Facebook video.
The act of executing a Snapchat Takeover has been mastered. Read here the step-by-step guide to using this social networking platform to your advantage.
With more brands looking to get into Snapchat, influencer takeovers are becoming a popular and effective option. This infographic outlines the key details of running a Snapchat takeover.
Those who have chosen to abstain from Facebook for this long will be experiencing added pressure with the site’s newest marketing platform.
Facebook will now display ads to web users who are not members of its social network, the company announced Thursday, in a bid to significantly expand its online ad network. As The Wall Street...
Pennsylvania small businesses owners are sharing their challenges with all the new employment regulations – and businesses across the country are experiencing similar issues. Is your voice being heard?
Les Neilly used to spend most of his time figuring out how to make a better canvas tarp. Not lately. Neilly, who owns Neilly Canvas Goods ...
The way you work could see some rapid changes with these new inventions...
Headphones without the ‘phones, a Wi-Fi-enabled motion sensor and a hard hat powered by augmented reality—three new technologies poised to improve work and play
Don’t say we didn’t warn you!
After just four years, Snapchat has exceeded Twitter in number of daily users. It’s going to be huge for advocacy and if you’re not thinking about how to use it, you’re behind.
Buoyed by its overwhelming popularity among young people
Companies in the sharing economy like Airbnb are facing new obstacles with proposed regulations in Seattle.
Airbnb and VRBO, two titans of the short-term rental lodging industry, have concerns about the regulations Seattle lawmakers proposed Wednesday. Mayor Ed M
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Winning campaigns begin and end locally. We deliver integrated communications and public affairs campaigns for leading corporations and associations.