01/10/2026
CHEKE FM AND THE LANGUAGE QUESTION
Can Western Province's Radio Exclude Lozi?
A community radio station, linguistic diversity and the responsibility to keep Western Province's common voice on air
By Likando Mukanwa Esq
There are some debates that appear, at first glance, to be about programming schedules.
But beneath them lie questions of identity, representation, culture and belonging.
The reported exclusion of Lozi from the language programming of Cheke FM in Kaoma, while providing programming space for Nkoya and Mbunda, is one such question.
It should not be approached as a contest between tribes.
It should not become Lozi versus Nkoya.
Nor should it become Lozi versus Mbunda.
The real question is considerably bigger:
Can a community radio station based in Western Province adequately serve its community while excluding the province's principal language of wider communication?
That question deserves an informed public discussion.
The Zambia Statistics Agency's Western Province analytical report based on the 2010 Census found that Lozi was the most widely used language of communication in Western Province, spoken by 69.6 percent of the population. Mbunda followed at 10.1 percent.
Even more significant is the geographical spread.
The census recorded Lozi speakers across all seven districts that constituted Western Province at the time:
Mongu β 90.4%
Senanga β 88.2%
Sesheke β 96.1%
Shang'ombo β 76.3%
Kalabo β 57.5%
Kaoma β 41.8%
Lukulu β 38.1%
This gives a clear picture on how Lozi stands out.
Moving on, let us correct the language of numbers
Western Province is one of Zambia's most ethnically and linguistically diverse regions.
It is therefore misleading to say that Western Province has merely "24 tribes."
The frequently cited figure of 24 comes from the description of the Lozi as a collection of 24 subgroups. The Western Province Government itself describes the Lozi as the province's major ethnic group and identifies the Lozi as a collection of subgroups under the traditional institution of the Litunga.
But those 24 subgroups do not represent every ethnic community in Western Province.
Academic literature provides a considerably broader picture of the historical Barotse cultural sphere, identifying more than 38 interrelated ethnic groups associated with the wider Lozi/Barotse cultural system.
And even that figure should not be mistaken for a definitive census of every tribe currently living in Western Province.
Why?
Because tribe, ethnic group, language group, dialect, clan and traditional political community are not interchangeable categories.
Different researchers and institutions therefore produce different counts.
What cannot reasonably be disputed is that Western Province contains a very large number of distinct communities and languages.
Among the communities associated with the province and its historical cultural sphere are Lozi, Nkoya, Mbunda, Luvale, Luchazi, Chokwe, Subiya, Totela, Mbukushu, Mashi, Nyengo, Simaa, Mwenyi, Imilangu, Kwangwa, Kwandi, Mbowe, Makoma, Shanjo, Lukolwe/Mbwela, Lushangi, Mashasha and others.
That diversity should be celebrated.
But it also makes the role of a common language even more important.
Lozi is not synonymous with one tribe
This is perhaps the most important point in the entire debate.
To say that Lozi is widely used in Western Province does not mean that everyone in Western Province is ethnically Lozi.
It does not mean that Nkoya people should abandon Nkoya.
It does not mean that Mbunda people should abandon Mbunda.
It does not mean that Subiya, Totela, Mashi, Simaa, Nyengo, Luvale, Luchazi or any other community should surrender its linguistic identity.
Quite the opposite.
The importance of Lozi lies largely in its function as a language of wider communication.
A person can be ethnically Nkoya and speak Lozi.
A person can be ethnically Mbunda and speak Lozi.
A person can be ethnically Luvale and speak Lozi.
A person can speak Lozi in the marketplace while speaking another language at home.
This is how lingua francas work in multilingual societies.
They do not necessarily erase the languages beneath them.
They provide a bridge between them.
The census evidence cannot simply be ignored
The argument for retaining Lozi on Western Province's airwaves is supported by demographic evidence.
The 2010 Census recorded Lozi as the language of communication for 69.6 percent of the population of Western Province.
That is a particularly revealing statistic.
The ethnic Lozi population was substantially smaller than that percentage.
The implication is obvious:
Lozi was being used beyond ethnic Lozi identity.
It had become a language of communication among different communities.
The same census recorded Lozi use throughout the province, including substantial usage in Kaoma.
That matters enormously to the Cheke FM discussion.
Because the argument cannot simply be:
"Kaoma is Nkoya territory, therefore Lozi has no place on the radio."
That conclusion does not follow from the demographic or linguistic evidence.
Kaoma is Nkoya β but Kaoma is not linguistically monolithic
Let there be no misunderstanding.
Nkoya identity deserves recognition.
Nkoya history deserves recognition.
Nkoya traditional leadership deserves recognition.
Nkoya music, ceremonies, oral history and language deserve protection.
Kaoma is an important centre of Nkoya identity, and any responsible community broadcaster operating there should give Nkoya meaningful space.
But Kaoma is also part of Western Province.
And its population does not communicate exclusively in Nkoya.
Research into language use in Kaoma has examined the interaction of Nkoya with Lozi and other languages, including the role of Lozi as a language of wider communication.
That reality should inform broadcasting policy.
The choice should therefore not be:
Nkoya OR Lozi.
It should be:
Nkoya AND Lozi.
And, where appropriate:
Mbunda AND other local languages as well.
Cheke FM's own regulatory category is important
The Independent Broadcasting Authority currently lists Cheke Radio as a Community Free-to-Air Radio station in Kaoma, Western Province, operating on 93.7 FM.
That classification is important because community broadcasting carries a distinctive responsibility.
According to the IBA's ethical guidelines, programming by a community broadcasting service should reflect the needs of the people in the community, including their cultural, language and demographic needs.
The guidelines further state that community broadcasters should be informative, educational and entertaining, highlight grassroots community issues and promote a sense of common purpose and improved quality of life.
These principles provide an important framework for considering the language question.
They do not mean that a community station must broadcast every language equally.
Nor do they automatically establish that excluding a particular language constitutes a legal violation.
But they do establish a compelling principle:
Community broadcasting should reflect the linguistic and cultural reality of the community it serves.
And Western Province's linguistic reality includes Lozi.
The IBA also monitors language
This is not merely theoretical.
The IBA says it monitors radio and television content, including presenters' and announcers' language, and the language and messages contained in songs, to ensure conformity with Zambia's cultural environment.
It also monitors programme schedules and states that where a licensee permanently changes programming, the licensee is expected to notify the Authority before implementing the permanent change.
This creates a legitimate public-interest question:
If a community broadcaster substantially changes its language programming policy, how does that policy reflect the linguistic and demographic needs of the community it is licensed to serve?
That is a question for the broadcaster, its listeners and, where appropriate, the regulator.
It is not a tribal accusation.
The case for Nkoya is strong
It would be unfair to discuss this matter without acknowledging why Nkoya programming is important.
Minority languages throughout Africa face serious pressures from dominant regional and national languages.
Urbanisation, education, migration, social media and popular culture can accelerate language shift.
Radio can either contribute to that decline or help reverse it.
A regular Nkoya programme on Cheke FM could therefore be immensely valuable.
It could preserve:
Nkoya oral history;
traditional knowledge;
proverbs;
music;
folklore;
traditional leadership discourse;
children's language learning;
cultural ceremonies;
community development information.
That is precisely what community broadcasting should be able to achieve.
But protecting Nkoya does not require eliminating Lozi.
The case for Mbunda is equally legitimate
The Mbunda community is another important part of Western Province's social and cultural landscape.
Mbunda cultural expression deserves space.
Mbunda speakers deserve to hear their language on local radio.
Their musicians, elders, traditional leaders, teachers, farmers, young people and community organisations should have opportunities to participate in broadcasting.
Again, however, the principle should be:
Addition, not substitution.
Give Mbunda a voice.
Do not silence Lozi to create that voice.
There is an equally important warning for Lozi speakers.
The argument for Lozi must never become an argument that Lozi should dominate every programme and every institution simply because it has the largest number of speakers.
That would be wrong.
A majority language has a responsibility to coexist with minority languages.
The future of Western Province should not be one in which smaller languages gradually disappear beneath Lozi.
The goal should instead be multilingual Western Province.
A Western Province where children can learn their mother tongue.
Where cultural programmes preserve minority languages.
Where Lozi facilitates wider communication.
Where English facilitates national and international communication.
That is linguistic harmony.
The extraordinary reach of Lozi
What makes Lozi different is its geographical and social reach.
It is deeply rooted in the Barotse cultural heartland around Mongu, Limulunga and the surrounding floodplain communities.
It is widely spoken in Kalabo, Senanga, Sesheke and Shang'ombo.
It is also used substantially in Kaoma and Lukulu.
It therefore crosses administrative and ethnic boundaries.
Lozi is not merely a language heard in Mongu.
It is a language heard across much of Western Province.
It has become one of the principal linguistic bridges between communities that retain their own distinct identities.
That is why removing it from a Western Province community radio schedule is not an insignificant decision.
From Mongu to Kaoma, from Kalabo to Sesheke
Consider the ordinary Western Province citizen.
A person may be born in Kaoma.
Travel to Mongu.
Trade in Senanga.
Visit relatives in Kalabo.
Attend a ceremony in Limulunga.
Travel to Sesheke.
Interact with people from several ethnic communities.
The individual may speak different languages at different moments.
But Lozi may provide the common linguistic ground.
This is the practical importance of a lingua franca.
It is not about tribal ownership.
It is about communication.
Western Province's radio should sound like Western Province
A community radio station should be a mirror.
When people turn on the radio, they should hear their society reflected.
They should hear their languages.
Their stories.
Their traditional leaders.
Their farmers.
Their teachers.
Their women.
Their young people.
Their artists.
Their challenges.
Their aspirations.
Their history.
And their common identity.
That means a station such as Cheke FM should not be forced into a false choice between cultural authenticity and wider communication.
It can do both.
There is a practical solution.
Cheke FM could develop a transparent multilingual policy along the following lines:
LOZI
Provincial news, current affairs, civic education, public-interest programming and programmes intended for the wider Western Province audience.
NKOYA
Dedicated cultural and community programming, traditional leadership, heritage, music and language preservation.
MBUNDA
Dedicated cultural, social and developmental programming for Mbunda-speaking communities.
Scheduled programmes or segments according to audience size, community need and available broadcasting resources.
ENGLISH
Education, specialised information, national affairs and programmes requiring wider national/international communication.
Such a model would make Cheke FM an example of inclusive community broadcasting.
The bigger issue: who gets to hear themselves?
At its heart, this debate is about representation.
When a person hears their language on radio, they hear more than words.
They hear recognition.
They hear belonging.
They hear:
"We matter."
That is why language matters so much in broadcasting.
And that is why excluding a major language of communication from a community broadcaster deserves scrutiny.
This should not become a tribal war
Western Province has enough political, social and economic challenges without allowing language to become another fault line.
We should reject inflammatory claims such as:
"Lozi is trying to dominate everyone."
Equally, we should reject:
"Nkoya and Mbunda are trying to remove Lozi."
Those narratives are unnecessarily divisive.
The more mature position is:
Every language deserves dignity.
Every community deserves representation.
Every listener deserves access to information.
No language should have to disappear for another to survive.
What should happen now?
Rather than mobilising communities against one another, stakeholders should invite Cheke FM to publicly clarify its language policy.
Four simple questions would be sufficient:
1. What is Cheke FM's current language policy?
2. What demographic and audience considerations informed that policy?
3. How does the policy address the IBA's requirement that community broadcasting reflect cultural, language and demographic needs?
4. Is there room within the schedule for Lozi alongside Nkoya, Mbunda and other languages?
These are legitimate questions.
They are not attacks.
They are questions of public accountability.
The IBA has an interest in the conversation
The Independent Broadcasting Authority describes itself as responsible for monitoring broadcasting content and ensuring compliance with the broadcasting framework. It expressly states that community broadcasting should respond to cultural, language and demographic needs.
If a significant section of the community believes its principal language of wider communication has been excluded, there is nothing inappropriate about asking the regulator to examine the issue.
That does not mean demanding punishment.
It means asking for clarity.
It means asking whether the station's programming continues to reflect the community it is licensed to serve.
The principle should be simple
Do not remove Nkoya.
Do not remove Mbunda.
Do not remove Lozi.
Do not make one community's cultural recognition dependent on another community's exclusion.
That is the principle Western Province should defend.
A province with many voices needs a bridge
Western Province is not 24 tribes.
It is not 38 tribes.
It is not one tribe.
It is a complex historical and contemporary society comprising numerous ethnic and linguistic communities.
The number changes depending on whether one is counting tribes, ethnic groups, linguistic groups, subgroups or traditional communities.
That complexity is precisely why Lozi's role as a language of wider communication matters.
Lozi does not need to claim ownership of every community.
It only needs recognition for what it has demonstrably become:
One of Western Province's principal bridges across ethnic and linguistic boundaries.
And bridges are not built to replace the communities on either side.
They are built to connect them.
Conclusion: Let Western Province speak in all its languages
Cheke FM has an opportunity.
It can become a station remembered not for dividing Western Province's languages, but for bringing them together.
It can demonstrate that Nkoya can be promoted without suppressing Lozi.
That Mbunda can be celebrated without excluding other communities.
That minority languages can be protected without creating a new linguistic majority-minority conflict.
And that Lozi can remain a language of wider communication without becoming an instrument of cultural domination.
That is what responsible community broadcasting should look like.
Western Province has many peoples.
Many histories.
Many traditional institutions.
Many languages.
Many identities.
But it also has a shared social space.
And in that space, Lozi has played, and continues to play a profound role as a language of communication across community boundaries.
So the call is not:
"Remove Nkoya."
It is not:
"Remove Mbunda."
And it is not:
"Give Lozi everything."
The call is much simpler:
LET EVERY LANGUAGE HAVE A VOICE.
Let Nkoya speak.
Let Mbunda speak.
Let Lozi speak.
Let Luvale speak.
Let Luchazi speak.
Let Subiya speak.
Let Totela speak.
Let Mashi speak.
Let Simaa speak.
Let Nyengo speak.
Let every other indigenous language of Western Province speak.
And let the language that millions across the province have used to communicate across ethnic boundaries continue to perform that bridging role.
Because when every language is heard, every community is recognised.
And when every community is recognised, Western Province speaks with one voice, without losing its many tongues.
About the Author
Likando Mukanwa Esq is a Zambian Educationist, Business Executive, Sports Administrator, Governance and community-development practitioner, writer and advocate for cultural preservation, inclusive communication and social cohesion. His writing focuses on education, governance, culture, community development, sport, media and matters affecting Western Province and Zambia.