11/06/2026
In the inaugural edition of 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐁𝐫𝐢𝐝𝐠𝐞𝐬, a new interview series featuring ambassadors to the UAE, Entrepreneur Middle East spotlights H.E. Lucie Berger, Ambassador of the European Union to the United Arab Emirates ().
In a conversation with Sarah Saddouk (), Director of Innovation, Entrepreneur Middle East | Entrepreneur IMPACT. – BNC Media Group, H.E. Berger discusses the growing EU-UAE trade and investment ties, particularly following the launch of EU-UAE Free Trade Agreement negotiations. Alongside broader Strategic Partnership Agreement negotiations, these efforts can serve as a catalyst for stronger relations between the EU, the UAE, and the wider GCC.
H.E. Berger, who took on the role of European Union Ambassador to the UAE in September 2023, highlights that recent geopolitical shifts have accelerated rather than delayed trade negotiations between the UAE and the EU.
“The free trade agreement is even more important today than it was before,” she says. “Since the launch of the negotiations, both sides have demonstrated a strong commitment to concluding the agreement in record time."
“Why is it so important now? We are living in turbulent times. A free trade agreement with the EU gives the UAE enhanced access to the world’s largest single market, comprising 450 million people. Through provisions such as investment facilitation, greater trade liberalization, and enhanced customs cooperation, it helps build economic resilience. Greater resilience means being better prepared for future challenges while creating a more attractive environment for investors," H.E. Berger adds.
🔗Read the full story using the link in bio.
[✍: ]
