MATRADEDubai

14/07/2026

MATRADE Dubai extends its heartfelt congratulations to YBhg. Dato’ Abu Bakar Yusof, Chief Executive Officer of MATRADE, on being conferred the title of Dato’.

A well-deserved recognition of your exemplary leadership, dedication and service. Wishing you continued success and many more achievements ahead.

MATRADE merakamkan setinggi-tinggi ucapan tahniah kepada Ketua Pegawai Eksekutif, YBhg. Dato’ Abu Bakar Yusof, atas pengurniaan Darjah Setia Pangkuan Negeri (D.S.P.N.) yang membawa gelaran Dato’, sempena Sambutan Hari Ulang Tahun Ke-85 Tuan Yang Terutama Yang di-Pertua Negeri Pulau Pinang.

Pengurniaan ini merupakan satu pengiktirafan yang amat bermakna terhadap kepimpinan, dedikasi serta sumbangan beliau dalam memperkukuh pembangunan perdagangan antarabangsa Malaysia dan memacu kecemerlangan MATRADE.

Semoga YBhg. Dato’ Abu Bakar Yusof terus dikurniakan kesihatan yang baik, dipermudahkan segala urusan dan terus cemerlang menerajui MATRADE ke arah kejayaan yang lebih gemilang.

10/07/2026

🚀 Big moves in the UAE retail space!

MATRADE is thrilled to share a major milestone for Malaysian FMCG brands in UAE! 🇦🇪 🤝 🇲🇾

With 55+ outlets and a distribution network reaching nearly 90% of food outlets across the Emirates, Choithrams provides an incredible platform for Malaysian brands. This achievement is a direct result of Choithrams’ participation as a Premium Buyer under MATRADE’s International Sourcing Programme (INSP) at the Malaysia International Halal Showcase (MIHAS) 2025.

This successful market entry serves as a strategic gateway into the wider Gulf retail market, and MATRADE is fully committed to unlocking even more opportunities for Malaysian manufacturers in the years ahead.

Ready to scale your business globally? 🌍
Explore new export markets and connect with global buyers by joining us at MIHAS 2026!

📅 Date: 23 – 26 September 2026
📍 Venue: MITEC, Kuala Lumpur, Malaysia
🔗 Secure your spot: https://www.mihas.com.my/

30/06/2026

MATRADE Dubai organised a courtesy meeting between H.E. Tengku Sirajuzzaman Bin Tengku Mohamed Ariffin, Ambassador of Malaysia to the UAE and Mr. Amer Al Ahbabi, a distinguished Emirati leader and Chairman of Vertix Holdings.

This pivotal meeting focused on reinforcing bilateral trade relations, supporting active Malaysian commercial interests across the region, and unlocking future expansion pipelines with key corporate partners.

We are excited to see how this organized collaboration will further accelerate cross-border economic growth and bring premier Malaysian brands to the UAE.

25/06/2026

The Embassy of Malaysia in Abu Dhabi, with the strategic support of the Consulate General of Malaysia in Dubai and MATRADE Dubai, proudly co-hosted the Malaysian Business Circle Networking Session.

Officiated by H.E. Tengku Dato' Sirajuzzaman Bin Tengku Mohamed Ariffin, Ambassador of Malaysia to the UAE, the session convened Malaysian enterprises to forge stronger synergies and explore strategic joint ventures across the energy, infrastructure, smart media, and cross-border logistics sectors.

The roundtable discussions featured a distinguished cross-section of industries—ranging from global powerhouses in Oil, Gas, and Energy, and leaders in Banking and Islamic Finance, to key players driving Engineering, Construction, and Facilities Management projects across the Gulf. The forum was further enriched by top experts in Agri-commodities, Trading, Logistics, and Airport Hospitality, alongside the household Malaysian F&B, Retail, and Wellness brands that continue to anchor our robust socio-economic footprint in the region.

06/04/2026

🌎 Designed as a lead-in to the upcoming physical workshop on 16 April 2026.

As global geopolitical developments continue to reshape trade flows, this webinar serves as an introductory session to provide Malaysian exporters with a snapshot of current market conditions and emerging considerations in the Middle East and surrounding regions.

Register now and secure your spot! https://form.evenesis.com/MiddleEastCrisis

13/02/2026

11/02/2026

MATRADE at World Health Expo (WHX) 2026, Dubai 🇲🇾✨

Proud to showcase Malaysia’s strength in healthcare and medical solutions on the global stage. Our pavilion brought together innovative Malaysian companies, creating valuable connections, strong business leads, and new opportunities in the UAE market.

Here’s a glimpse of the energy, networking, and partnerships in action! 🤝

💪

09/02/2026

🇲🇾 Malaysia Showcase: Bringing World-Class Healthcare Innovation to Dubai! 🏥✨

We are proud to announce Malaysia’s participation at WHX 2026 (formerly Arab Health), taking place at the Dubai Exhibition Centre (DEC)!

This year, 11 premier Malaysian companies are taking center stage, showcasing why Malaysia is a global leader in healthcare manufacturing and medical technology. From cutting-edge surgical instruments to advanced pharmaceuticals and the world's best medical gloves, our delegation is ready to forge new partnerships in the MENA region.

🌟 Why Visit the Malaysia Pavilion?
Innovation at its Best: Explore a range of medical devices, health supplements, and digital health solutions.

Global Quality Standards: Malaysian products are trusted by over 180 countries for their reliability and excellence.

Sustainable Solutions: Discover how we are merging technology with sustainability to shape the future of medicine.

Join us as we strengthen trade ties and demonstrate our capability as a "Total Solution Provider" in the global healthcare ecosystem.

📍 Where: Dubai Exhibition Centre (DEC), Expo City Dubai 📅 When: 9 – 12 February 2026 🤝 Organized by: MATRADE