19/06/2026
Earlier this month the Australian Wine Roadshow China 2026 was delivered across Beijing, Nanjing and Changsha, engaging more than 1,200 trade and media attendees.
Centred on the theme ‘Taste the Adventure’, the program featured over 500 wines from 80+ brands, representing more than 40 regions. Tastings, masterclasses and immersive food and wine experiences helped position Australian wine within a broader lifestyle context, connecting it with food, travel and contemporary dining culture.
Funding from the Accessing New Markets Initiative (ANMI) enabled Austrade to build on this existing in-market presence by delivering additional activities, including business matching, buyer engagement, and targeted activations, supporting producers to expand into new markets and build long-term export partnerships.
Hear from our exhibitors as they share how the roadshow went.
Keep an eye out for part 2 of our Roadshow wrap-up! 👀