07/09/2026
Recent reporting about the loss of public confidence in early childhood education and care raises issues that our sector absolutely must confront.
There have been serious failures. They should be exposed, investigated and addressed. Children’s safety, rights and wellbeing must always come first.
But there is a missing piece in the public conversation.
We need to educate families about what quality actually looks like.
Repeatedly telling parents about everything that can be wrong with early childhood education may understandably create fear. What we rarely do with the same energy is equip parents to recognise what should be right.
Rather than simply telling families to “do their research”, we need to tell them what to research.
A rating alone does not tell the whole story. An Exceeding National Quality Standard rating awarded in 2016 or 2020 is not necessarily a meaningful picture of what a service looks like in 2026. Families should know when a service was last assessed and understand that its current educators, leadership, practices and culture may be very different.
Nor should attractive buildings, polished websites, carefully curated social media or claims of an “open-door policy” automatically be accepted as evidence of quality.
Teach parents to walk into a service and look, listen, smell and ask.
Look at the children. Are they relaxed, engaged and comfortable with the educators? Do educators get down to their level? Are babies held? Are children comforted? Are interactions warm, respectful and unhurried?
Listen. What is the tone of the rooms? How do educators speak to children when they are upset, challenging a boundary or needing help? Is there conversation, laughter and genuine engagement?
Notice the environment. Does it smell clean and fresh? Are bathrooms, nappy-change areas, kitchens and sleep spaces well maintained? Are children actively engaged, or are screens regularly doing the work of educators?
And ask questions—lots of them.
How long have the educators worked here? What qualifications do they hold? What professional development do they undertake beyond mandatory training? What is staff turnover like? Who leads the educational program? How are children with additional needs supported? What happens when a child is distressed? How are complaints handled? How are educators supervised and supported?
Ask about food. How long is the menu rotation? Where is the food sourced? Is it prepared onsite? Who prepares it and what qualifications or food-safety training do they have? What does “nutritionist-designed” actually mean? If one nutritionist develops a menu used across 100 services, families should be able to understand that context rather than simply seeing a reassuring marketing phrase.
Ask what “open door” really means. Of course families should have appropriate access to their child's service. But unrestricted access by unfamiliar adults throughout children's environments should not automatically be promoted as a hallmark of quality. Good safeguarding means knowing who is entering children's spaces, why they are there and how children's privacy and security are protected.
Ask about relationships with families. Is engagement genuine and two-way, or primarily newsletters, apps and marketing? Can families influence decisions? Are concerns welcomed? Are educators available for meaningful conversations?
And perhaps ask some bigger questions.
Who owns the service? Where do the profits go? What drives decision-making? How much is reinvested into educators, resources, food, professional development and children's environments? What happens when quality and profitability compete?
These questions should not be seen as confrontational. Quality services should welcome informed families asking informed questions.
There are poor services in Australian early education. There are also exceptional ones—services with experienced educators who stay for years, strong leadership, highly qualified teams, genuine community connections and cultures where children's safety and wellbeing underpin every decision.
We should not hide the sector's failures, and we should never diminish the experiences of children and families who have been failed.
But neither should we allow an entire profession to be characterised only by its worst examples.
If governments, regulators and media genuinely want families to make informed decisions, give them more than warnings.
Give them the questions.
Teach them what quality looks like, sounds like and feels like.
Help parents distinguish genuine quality from marketing, an old rating or a glossy building.
Fear tells families what to run from. Education gives them the power to know what to look for.
That is how we begin rebuilding trust in early childhood education and care.