South Australian Tourism Commission

07/08/2026

Adelaide is takin’ care of business, and the world is taking notice as American Express names Adelaide one of the world’s top three emerging international business travel destinations.

The latest Amex Trendex: Business Travel Edition report praises our record-breaking international aviation growth and recent major airline route expansions, including the first ever direct flights between the USA and South Australia.

As major events play an increasingly important role in driving business travel, South Australia's reputation for hosting world-class events continues to attract visitors from around the globe.

Read more: www.tourism.sa.gov.au/news-articles/adelaide-named-one-of-world-s-fastest-growing-business-travel-destinations

07/08/2026

This morning we were proud to help FIVEAA hit the road for their annual Un**es Drive, as the iconic National Pharmacies Christmas Pageant London Bus added some Christmas cheer to breakfast radio.

Raising funds for the incredible work of the Hutt St Centre and Catherine House, hosting the final hour of FiveAA's Un**es Drive live broadcast helped to further shine a spotlight on a campaign supporting South Australians experiencing homelessness and hardship.

It's amazing how something as simple as a new pair of un**es can make a real difference to someone in need. Well done to everyone who donated, tuned in, or helped make it happen.

06/08/2026

🌹The hills are alive with agritourism experiences, which visitors can now explore through the Adelaide Hills Harvest & Bloom Trail.

🍒Showcasing 18 farms, orchards and flower fields, the self-drive experience invites visitors to pick, taste and explore their way through the Adelaide Hills while connecting with local producers, stunning landscapes and stories!

🍎Agritourism is a growing sector in Australia, worth $20.3 billion nationally. With 84% of global travellers interested in agritourism experiences, South Australia is well placed to leverage this market – just check out the trail to see why!

Find out more about the trail at www.visitadelaidehills.com.au/adelaide-hills-harvest-bloom-trail

04/08/2026

✈️ Adelaide is Flying High!

🛄 A record 9.15 million passengers travelled through Adelaide Airport in the year to June 30- the busiest year in the airport’s history and a huge vote of confidence in South Australia as a growing global destination.

🌏 International travel surged by more than 20%, powered new international connections, including the first-ever direct flight from the USA and expanded services from New Zealand and China.

🥂 With even more flights on the way this summer, it’s never been easier for the world to discover the simple pleasures of South Australia's incredible food, wine, events and nature.

➡️ Read More: www.tourism.sa.gov.au/news-articles/adelaide-airport-flies-high-with-record-passenger-numbers

31/07/2026

Consider this your invitation to slow down, lean in and let the creativity flow this August in South Australia.

Wander through galleries and unexpected spaces as SALA Festival transforms our state into one big exhibition.

A new festival in the Flinders Ranges and Outback will bring together cold beers, live music and outback hospitality beneath vast open skies at the Parachilna Outback Beer Fest.

Taste your way through the Fleurieu Food Festival and warm your hands by the fire at Gutsy Kangaroo Island.

From world-class art to unforgettable moments in the Outback, August is a reminder that winter has its own way of shining.

Check out what’s on at southaustralia.com/whats-on

26/07/2026

✈️South Australia has reached a new international aviation record! Singapore Airlines will fly 12 times a week to Adelaide from October this year- the most weekly flights any international carrier has ever flown year-round to Adelaide.

China Southern meanwhile will increase to daily services from December to March, after expanding to year-round flights earlier this year.

Together that means an extra 2,392 seats into Adelaide every week this summer!

More visitors, more trade, more for SA.

Get the details here: www.tourism.sa.gov.au/news-articles/south-australia-soars-to-a-new-aviation-record

24/07/2026

Looks like the secret's out!

Adelaide has been crowned Australia's best city for hospitality, ranking #19 globally, while Adelaide Airport has been recognised as the best in Australia, and #10 in the world.

🍻Explore Magazine says our hospo staff, from five-star accommodation to local pubs, pull out all the stops to be kind and courteous.

🛬Travel And Leisure meanwhile gave Adelaide Airport the gong as part of its World’s Best Awards 2026, saying the Airport’s service turns inquisitive travellers into return guests.

From touchdown to last drinks, Adelaide is delivering world-class experiences every step of the way.

Read more in the comments ⬇️

23/07/2026

Registrations are now open for our Global Markets Industry Forum on Wednesday 23 September 2026.

Hear directly from the SATC’s global teams as they share the latest market insights, emerging opportunities and the strategies guiding the year ahead. Gain a deeper understanding of how South Australia is being positioned internationally and how our destination continues to connect with travellers around the world.

Up to two delegates per organisation can attend the all-day forum, which will be held at Morphettville Racecourse.

Register your attendance by Friday, 21 August at https://www.surveymonkey.com/r/VQPYSZJ

22/07/2026

Don’t miss out! Our next Tourism 101 sessions will be held in the Adelaide Hills and Eyre Peninsula next month, with limited places still available.

Find out more and register now at tourism.sa.gov.au/support/industry-capability-programs/tourism-101

If you’re thinking about getting into the tourism industry, register now for our upcoming Tourism 101 sessions.

Delivered as a two-hour, in-region session, Tourism 101 breaks down the South Australian tourism landscape and how to get started in the industry with confidence. You will gain a clear understanding of who visits South Australia, what visitors are looking for, and how businesses like yours can succeed.

Upcoming sessions:
🌳Adelaide Hills | 3pm, Wednesday 5 August
🌊Eyre Peninsula | 2pm, Monday 10 August

To learn more and register, visit https://www.tourism.sa.gov.au/support/industry-capability-programs/tourism-101

21/07/2026

📣REMINDER: New and emerging tourism businesses, register now for our Marketing 101 session in Adelaide to improve your marketing and grow visitation.

Delivered as a full day, in person seminar, this session focuses on using practical, low-cost marketing techniques that can be implemented immediately, with no large budgets or specialist expertise required.

Due to popular demand, we’ve added a second seminar on Thursday 6 August at the Rydges South Park Adelaide, 1 South Terrace.

Places are limited so register now at https://tourism.sa.gov.au/support/industry-capability-programs/marketing-101