06/09/2026
DID YOU KNOW? Cultural tourism attracts millions of visitors to regional NSW each year?
Arts, culture, heritage and creativity aren't just community assets—they're powerful drivers of visitation, local spending and regional identity.
📊 1 in 8 visitors to NSW participate in cultural tourism activities.
🧳 Regional NSW welcomed an estimated 5.8 million cultural tourism visitors in 2023.
🌙 Those visitors generated around 13 million visitor nights.
💰 Cultural tourists contributed an estimated $6.2 billion in visitor expenditure.
🎨 More than 2,700 cultural tourism experiences are available across regional NSW, with hundreds more opportunities waiting to be developed.
The good news? Regional communities already have many of the ingredients needed to create memorable visitor experiences—from local stories and artists to galleries, heritage sites, public art, festivals and cultural events.
Our free resource shares practical tools, ideas, case studies and strategies to help communities, councils, tourism operators and cultural organisations strengthen their cultural tourism offering.
📖 Download the resource via the link in our bio.
Image: The Living Desert and Sculptures, Broken Hill. Credit Destination NSW Photographer Jason Ierace.
ID: Person stands in sunset silhouette next to a rock sculpture. Text over side of image.