27/08/2026
18,000 people ordered a car they hadn’t even seen. 👀🚗
When Prime Minister Ben Chifley launched the 48-215 in 1948, he had just three words for Australia’s own car:
‘She’s a beauty!’ 🇦🇺
Better known as the FX, it was an instant hit. Before it even hit the roads, 18,000 people had put down a deposit without seeing it.
At £733, it cost the average worker the equivalent of 94 weeks’ wages. But demand was so strong, Holden couldn’t make them fast enough.
Between 1948 and 1953, Holden produced around 120,402 FXs, helping establish it as an Australian automotive icon.
Discover the people, innovations and decisions behind General Motors-Holden in Rear vision: the Holden collection, now on display at National Archives in Canberra.
‘Rear vision: the Holden collection’ is an exhibition developed by the State Library of South Australia in partnership with Adelaide University.
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Image descriptions:
Image one: Promotional pamphlet for the Holden 48-215, titled ‘Australia's Own Car’, showing a Holden car against a blue background with promotional text.
Image two: Black-and-white photograph of Prime Minister Ben Chifley at the launch of the first Holden car in 1948. Chifley stands beside the Holden 48-215 with other people gathered around the car.
Image three: Black-and-white photograph showing the bonnet of a Holden car, with the Holden emblem and bonnet ornament visible.