23/01/2026
The year 1990 marked a monumental occasion in the history of the Brangus breed in Australia at the annual Rockhampton Brangus bull sale. This event now becoming well know for showcasing exceptional quality of Brangus cattle and also setting new standards for the breed's economic value.
Weona Cochisee owned by Warren and Robyn Bulmer of Weona Stud achieved a ground breaking sale price of $21,000, setting a new Australian record. Weona Cochisee was purchased by a Victorian syndicate, represented by Grant Bryant, who recognized the bull's exceptional pedigree and potential, leading to this historic purchase.
Following the sale, Weona Cochisee was sent to the A.I. centre in Biloela, Queensland. This move significantly contributed to the genetic advancement of the Brangus breed across Australia. The legacy of Weona Cochisee continues to resonate within the Australian Brangus community and can still be seen on many pedigreeās today.
This pivotal moment in 1990 not only exemplified the potential of Brangus cattle but also set the stage for future developments within the breed, ensuring its valued place in the Australian beef industry.
Image: Weona Cochisee - Australian record priced Bull $21,000 - Rockhampton Brangus Sale 1990
(Source The first 40 years of Brangus, Lex Kuns)
Brangus
