Proud Phoenix & Co

02/09/2026

❤️ WHEN YOU SUPPORT A SMALL BUSINESS, YOU’RE NEVER JUST SUPPORTING ONE BUSINESS.

When you purchase a jar of Proud Phoenix & Co, you might see a jar of chilli oil sitting on your shelf.

But behind that jar is a whole community of incredible businesses and people who have helped us get it there.

From the very beginning, we’ve believed in supporting other businesses — just as they have supported us.

🌿 Pure Peninsula Honey
🥢 Perfect Fine Foods
🖨️ Concept 2 Print
🫙 Plasdene Glass-Pak
🌻 Koala Gold Oils
🥢 Kikkoman Gluten Free Soy Sauce
🫒 Rich Glen Olive Oil
📦 Australian Wrapping Company
🚚 Pack & Send Couriers
Our Distribution Companies who support us all the way.

And our beautiful stockists — the businesses who believe in us, take a chance on our brand and make space for Proud Phoenix & Co on their shelves. ❤️

And we can’t forget Chan’s Yum Cha At Home, who continue to provide us with the most delicious dumplings for our tastings. 🥟❤️

Because our tastings are a little different to most…

And that’s exactly how we want them to be.

We don’t just want you to come and taste our products.

We want you to feel something.

We want you to feel welcomed.
We want you to feel connected.
We want you to feel like you’ve walked into our home, sat around our table and shared a meal with us.

Right at HOME. 🏡❤️

That’s what Proud Phoenix & Co is about.

Food, family, connection and sharing something we love with you.

And every time you support us, you help us support all of the businesses that stand behind us.

Every jar sold helps us place another order.
Every order supports another supplier.
Every tasting creates an opportunity for another business.
Every stockist gives us another chance to grow.

We might make the chilli oil… but it takes a whole community to build a business.

So to every supplier, every stockist, every small business, every person who has shared our story — and every customer who has bought a jar…

THANK YOU. ❤️

Thank you for believing in us.
Thank you for making space for us.
Thank you for growing with us.

And thank you for coming into our little world and making Proud Phoenix & Co feel like HOME. 🔥❤️

28/08/2026

I Almost Didn’t Enter… Then We Won 3 Golds & a Silver 🏆🔥

Sometimes, the hardest competition isn’t the one standing across from you.

It’s the one inside your own head.

Three years ago, I was asked to enter the Melbourne Royal Australian Food Awards.

My answer?

“I’m not ready yet.”

I kept saying it.

I’m not ready.
Maybe next year.
I need to improve a few things first.
I’m not quite there yet.

And year after year, I found another reason to wait.

Until this year.

When I finally decided that maybe I didn’t need to be “ready”.

Maybe I just needed to be brave enough to try.

But even then, I almost didn’t enter.

Those familiar voices started creeping back in.

“You don’t have a chance.”
“You’re only a small artisan brand.”
“Look at all the incredible brands entering.”
“What if your products aren’t good enough?”

For a moment, I listened.

But then I remembered why I started.

This isn’t just chilli oil.

These recipes carry my family’s history.

They carry memories of my mum, the flavours I grew up with and traditions that have been passed down through generations.

What started as a family recipe became a dream.

That dream became Proud Phoenix & Co.

And somewhere along the way, I realised that waiting until you feel completely ready can mean waiting forever.

So I entered.

And then came the results.

🏆 MELBOURNE ROYAL FOOD AWARDS 2026

🥇 Crunchy Garlic Chilli Oil — GOLD
🥇 Hot & Fiery Crispy Chilli Oil — GOLD
🥇 Hot Honey Crunch — GOLD
🥈 Zesty Chilli Lime Salt — SILVER

3 GOLD MEDALS.
1 SILVER MEDAL.

Four products entered.

Four products awarded.

Three of them GOLD.

I honestly don’t have the words to explain what that feels like.

Because when you’re building something from the ground up, it’s so easy to focus on everything you haven’t achieved yet.

The next goal.
The next order.
The next stockist.
The next challenge.

You forget to stop and look back.

To realise just how far you’ve actually come.

So today, I’m stopping.

I’m taking a moment to celebrate.

Not just the medals.

But the journey that led to them.

The early mornings.

The late nights.

The endless cooking.

The batches that didn’t go right.

The recipes that needed tweaking.

The moments I wanted to give up.

The moments I questioned myself.

And all those times I wondered:

“Am I actually good enough to do this?”

These medals answered that question for me.

❤️ Believe In Your Craft

If there’s one thing I want you to take away from my story, it’s this:

Believe in your craft.

Three years ago, I thought I wasn’t ready.

This year, I finally took the leap.

And perhaps I was never going to feel completely ready.

Maybe being ready isn’t about having everything figured out.

Maybe it’s simply having the courage to put your work out into the world and say:

“This is what I have created. And I’m proud of it.”

So if you’re sitting there wondering whether you’re good enough…

If you’re waiting for the perfect time…

If you’re comparing yourself to bigger, more established businesses…

Don’t let that stop you.

Take the chance.

Enter the competition.

Send the product.

Make the phone call.

Put yourself out there.

Because you never know what can happen when you stop listening to the voice that says “you can’t” and start listening to the one that says:

“Why not?”

Three years after being asked to enter, Proud Phoenix & Co finally stepped onto the Melbourne Royal stage.

And we came home with 3 Gold Medals and 1 Silver Medal.

What started with a family recipe has now been recognised on one of Australia’s most respected food stages.

And that is something I will carry with me forever.

To the judges at Melbourne Royal, thank you for recognising the quality, passion and craftsmanship behind Proud Phoenix & Co.

To my family, thank you for giving me the recipes, the inspiration and the foundation to build this dream.

To every stockist who took a chance on a small artisan brand.

And to every customer who has bought a jar, shared a post, recommended us to a friend, brought our chilli oil to the dinner table or simply told me how much you love it…

Thank you.

You have helped turn a little family dream into something much bigger than I ever imagined.

Three years ago, I said:

“I’m not ready yet.”

Today, I can finally say:

“I’m ready for whatever comes next.”

🔥 Proud Phoenix & Co
From our family recipes to your table.

3 Gold. 1 Silver. One very Proud Phoenix. 🏆🔥

27/08/2026

Join us this Saturday 29th August at Aumanns At Warrandyte from 10:00am–1:00pm for a delicious afternoon of flavour!

We’ll be showcasing the entire Proud Phoenix & Co range of Award-Winning Crispy Chilli Oils 🌶️🔥 — and we’re incredibly excited to be launching our NEW Australian Olive Oil Crispy Chilli Oil range! 🫒🌶️

Plus, enjoy steaming hot dumplings from Chan’s Yum Cha at Home, with delicious options including gluten-free and vegan dumplings. 🥟❤️

Come along, have a taste, meet us in store and discover your new favourite chilli oil!

📍Aumanns At Warrandyte
📅 Saturday 29th August
⏰ 10:00am–1:00pm

27/08/2026

All Day We Dream About Dumplings and Crispy Chilli Oils 🥟🌶️ See everyone tomorrow From 10:00-1:00pm. They also have amazing specials on.

🔥 TURN UP THE HEAT THIS SATURDAY!

Join us for a Proud Phoenix tasting and discover a range of chilli oils packed with crunch, flavour and just the right amount of heat.

Try Crunchy Garlic Chilli Oil, Crispy Prawn Sambal Oil, Coconut & Lime Sambal Oil and Hot Honey Crunch. Come along, taste the range and find your favourite!

🌶 Saturday 29 August
⏰ 10am to 1pm
📍 Aumanns At Warrandyte
150 Harris Gully Road

23/08/2026

🥇🥈 GIVE DAD THE GIFT OF GOLD & SILVER!

Father’s Day is coming — Sunday 6th September!

Treat Dad to our award-winning flavours,
Because an award-winning Dad deserves award-winning flavour! 🏆

🎁 Gift Boxes are now available online!

🛍️ www.proudphoenixco.com

22/08/2026

🔥🥟 FREE YUM CHA TASTING TODAY! 🥟🔥

Come and join us at Oasis Fairfield for a delicious afternoon of Yum Cha with Proud Phoenix & Co. x Chan’s Yum Cha at Home! ❤️

✨ FREE TASTING
🌶️ Taste our handcrafted Proud Phoenix chilli crisp oils
🥟 Enjoy delicious Yum Cha bites
🔥 Discover your new favourite chilli pairing!

📍 Oasis Fairfield
92–96 Station Street, Fairfield
⏰ Today | 11:00am – 2:00pm

Bring your family and friends, grab some Yum Cha and turn up the heat with Proud Phoenix & Co! 🔥🐉

See you there! ❤️

FreeTasting ChilliCrisp

16/08/2026

🌶️🥟 SUNDAY FUNDAY IS ON TODAY! 🥟🌶️

We’re here TODAY from 10:00AM–1:00PM at Sacca’s Fine Foods – Altona North! 🔥

We’ve teamed up with Chan’s Yum Cha at Home to give you the FULL Yum Cha experience — completely FREE! 🥢❤️

🔥 300 hot & steaming handcrafted dumplings
🌶️ My entire range of handcrafted Proud Phoenix Chilli Crisp Oils
🍋 Umami Chilli Lime Salt
🍯🌶️ And YES… the 2.5 LITRE TUB of Hot Honey Crunch is here because it’s THAT GOOD!

Plus, you can’t have dumplings and chilli oil without Kikkoman Gluten Free Soy Sauce! 🥢

🔥 SACCA’S SPECIALS 🔥
🥟 Chicken Dim Sims — $10.48 a bag
🥟 All boxes — ONLY $6.48

Breakfast, lunch AND dinner sorted! 😂
And if you’re anything like me, you’ll always keep a stash of dumplings in the freezer for those nights when cooking is just NOT happening.

Even the husbands can handle dumplings! 🤣🙌

📍 Sacca’s Fine Foods – Altona North
Inside Altona Gate Shopping Centre
124–134 Millers Road, Altona North

⏰ TODAY | 10:00AM–1:00PM

Come down, grab a bite, have a taste and join the Spicy Club! 🌶️🥟🔥

FREE Yum Cha • FREE tastings • Big flavour • Sunday sorted!

10/08/2026

🚨 PUBLIC STATEMENT — PROUD PHOENIX & CO

We feel it is time to address something that has been happening behind the scenes for quite some time.

It has come to our attention that Fine Food Wholesalers, an advertising company, has been using fake images featuring Proud Phoenix & Co products without our consent or authorisation, in a way that can give the public the impression that we have an ongoing advertising partnership with them and that our retail success has been achieved through their services. Yes, we did previously try advertising with Fine Food Wholesalers. We entered that arrangement in good faith after being promised significant exposure and results.

Unfortunately, the results we experienced did not reflect what we were promised or guaranteed.

Our retail stockists were secured through our own team — through countless tastings, emails, phone calls, meetings, networking, travelling, pitching, follow-ups, relationship building and, most importantly, consistently putting our products in front of retailers and customers.

Every opportunity we have created has come from years of hard work.

For months, I chose to remain silent because I didn’t want to create unnecessary conflict. But when our products continue to be used in promotional material without our permission, and that material potentially creates the impression that Fine Food Wholesalers is responsible for our retail success, we can no longer remain silent.

There is another important side to this.

Other businesses have seen Proud Phoenix & Co products featured on their page and, understandably, believed that we were successfully working with them. Some businesses have then chosen to advertise with Fine Food Wholesalers based on that impression.

That is exactly why we believe this clarification is necessary.

We will not allow our brand, our images, our products or our achievements to be used to create a story that isn’t ours.

If a company wants to be recognised for contributing to the success of a brand, then that contribution should be genuine and measurable.

We have built this business from the ground up, and nobody gets to rewrite the story of how we got here.

Love From
June ♥️