Ecogyre

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It's about the future...

Convenience is turning our planet into a World of Waste! Yet, despite the awareness, industry continues to stack shelves full of products and packaging that has a future landfill destination. The demand for single use plastics continues to grow at a rapid rate, representing approximately 50% of the 300 million tons(1) produced each year!

Consequently, household waste is at unprecedented levels, accelerated by convenience, branding, lowering production costs and lack of government legislation. The situation has resulted in landfill reaching capacity crisis, recently triggered by China's ban(2) on foreign garbage that sheltered for decades the true extent of waste output from the developed world.

Today, after years of turning a blind eye to the implications of exporting our waste or control over waste dumping, the planet bears five Giant Ocean Garbage Patches containing approximately 5.25 Trillion(3) pieces of plastic waste. The plastic has largely been deposited via rivers, entering the Ocean and collecting around rotating Ocean currents called “Gyres” to form a total Garbage Patch mass of 7 million square kilometres.

These visible rotating Waste Gyres represent just the tip of the iceberg, as heavier materials sink to the bottom of the Ocean. Today, the profound implications are thankfully main stream news, social media and engagement has spread the awareness of the level of plastic pollution in the Ocean and on our beaches, the impact on marine life and the food chain. Yet, despite this exposure industry and consumers are generating higher volumes of single use and disposable products, all destined for landfill, incineration or exported to countries that are willing to trade foreign waste, but lack the infrastructure to process and recycle without risk to the environment.

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