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Tourism Western Australia

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Tourism Western Australia

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Tourism WA grows the WA tourism sector by promoting WA as an incredible holiday & events destination.

Tourism Western Australia (Tourism WA) is the State Government agency responsible for promoting Western Australia as an extraordinary holiday destination. Tourism WA has created this page to share the latest news, resources and information with WA’s tourism industry and other stakeholders. If you are looking to share your experiences from around our extraordinary state or find inspiration and practical tips for your next adventure in WA, visit the Western Australia page (https://www.facebook.com/ExtraordinaryWesternAustralia/) or www.westernaustralia.com. Our job at Tourism WA is to grow the WA tourism industry by promoting Western Australia as an incredible holiday and events destination, and inspiring more people to visit the state from around Australia and the world. We do this by:
• Marketing the state;
• Developing, attracting and promoting major sporting, cultural and business events; and
• Supporting the development of significant tourism infrastructure and projects; and
• Informing and empowering the WA tourism industry. We strive to create the best possible atmosphere for users of this page and encourage frank, open discussion; however, we will delete posts if they contain:

• Violent, obscene, inappropriate, divisive, hateful, or racist content, links or images;
• Threatening or defamatory comments aimed at any person or organisation;
• Solicitations or advertisements for commercial gain;
• Repeated off-topic posts by a single user;
• Content that infringes upon another’s intellectual property; and
• Any other inappropriate content as determined by Tourism Western Australia’s absolute discretion. Posting to our wall:

If your photo or video is used on Tourism Western Australia’s digital or social platforms (including www.tourism.wa.gov.au), your name and/or business will always be credited. We may also choose at our sole discretion to link back to your website or social media profile. You can revoke this licence at any time by contacting us in writing at [email protected] and informing us that you no longer want us to use your photo or video.

09/10/2026

Western Australia’s first Night-Time Economy Strategy has launched, unlocking new opportunities for the State’s after-dark offering.

From hospitality and tourism to arts, culture, sport, retail and events, the strategy supports the liveability and attractiveness of WA while creating safer, more inclusive and connected places for communities and visitors to enjoy after dark.

Developed with input from government agencies, local governments, industry and community stakeholders, the strategy sets a shared direction for how night-time activity is planned, supported and coordinated across Western Australia.

An action plan through to 2029 will set out practical steps to bring the strategy to life.

Find out more: https://www.cits.wa.gov.au/department/western-australia-night-time-economy-strategy/

01/10/2026

Only 365 days remain until Men's Rugby World Cup 2027 kicks off in Perth/Boorloo with Australia taking on Hong Kong China in the opening match, marking a history‑making debut for the Asian qualifiers.

The global sporting event is expected to bring tens of thousands of visitors to WA to spectate seven matches featuring the 2019 and 2023 winners South Africa, three‑time champions New Zealand, and a Six Nations showdown between Ireland and Scotland.

International sales are tracking well, with around half of tickets purchased in the first round going to international fans. Fans from New Zealand, the UK, Ireland, South Africa and USA the top buyers for Perth matches.

Today's one-year countdown also marks the opening of public ticket sales, giving fans another opportunity to secure their place at the tournament.

Find out more: rugbyworldcup.com/2027

23/09/2026

Western Australia has taken another important step in strengthening ties with India – one of the State’s fastest-growing international visitor markets.

As part of a trade mission to India and Vietnam, Tourism WA and the WA Government engaged with key tourism and aviation stakeholders to grow awareness of WA and advocate for improved air connectivity.

A key outcome was the signing of a three-year Memorandum of Understanding with MakeMyTrip – India’s leading online travel agency, unlocking new opportunities to showcase WA’s world-class tourism experiences to millions of potential travellers.

Learn more https://bit.ly/4xKsrVJ

17/09/2026

Western Australia’s tourism industry is thriving, with Tourism WA’s Annual Report 2025–26 highlighting another year of outstanding growth and achievement:

• Visitor spend reaching $19.2 billion in 2025–26, smashing the target by a staggering $800 million.
• WA welcoming a record 11 million overnight visitors, a whopping 300,000 more than the target.
• Huge gains in WA’s international market share, reaching 8.7 per cent against a target of 8 per cent.
• Major events delivering a powerful $2.8 return for every $1 invested, well above $2.40 target.

These fantastic results are proof that Western Australia’s tourism industry continues to go from strength to strength and provide a clear pathway for future growth.

Read the Annual Report 2025–26 here: https://bit.ly/4dBiaUf

31/08/2026

Western Australia has secured multiple WWE events through to 2028, with a new three-year agreement set to attract tens of thousands of visitors and generate millions of dollars for the state’s economy.

Secured by the WA Government through Tourism WA, the deal will see Perth host annual WWE Weekend Takeovers from 2026 to 2028, featuring Friday Night SmackDown, a WWE Premium Live Event and Monday Night RAW.

To date, WWE events in Perth have generated more than $58 million for the WA economy, delivering benefits across the tourism, hospitality and events sectors, while supporting local businesses.

Find out more at: https://bit.ly/4gKZdPT

25/08/2026

Want to know what it's like to participate in Tourism WA's Trade Ready Introduction Program (TRIP)?

Hear directly from WA tourism operators about how the program has helped them build valuable industry connections, engage with trade buyers and expand into interstate and international markets.

Applications submitted by 30 September 2026 will be considered for intake into the 2027 program.

🎥 Watch now: https://bit.ly/4c4X93N

20/08/2026

⏰ Tourism WA is giving operators more time to apply for the 2025–26 Dream Collective!

The application deadline for our top industry recognition program has been extended to 6 September 2026.

Last year, the Dream Collective showcased 219 WA tourism operators and experiences across the state, delivering 15 million campaign impressions, 2.6 million social media impressions and 75,000 website views.

If you're ready to put your tourism business in front of new audiences and be part of Tourism WA's marketing activity, now's the time to apply.

Find out more and submit your application: www.wadreamcollective.com

13/08/2026

Western Australia's Winter of Unmissable Sport has delivered strong results for the state, with Calcio Italiano generating significant tourism, media and economic benefits.

The three Australian-exclusive matches attracted a combined crowd of more than 170,000 fans to Optus Stadium and HBF Park, including thousands of interstate visitors travelling to WA for the events.

The football festival has also generated an estimated $110 million in global media value for Western Australia, with more than 4,100 media mentions across Australia and key international markets, reaching audiences of more than 11 billion.

Supported by the WA Government through Tourism WA, Calcio Italiano forms part of the state's Winter of Unmissable Sport program and demonstrates the value of major events in driving visitation, supporting local businesses and jobs, and showcasing Western Australia on the world stage.

Find out more at: WesternAustralia.com/UnmissableSports

29/07/2026

Tourism WA is inviting expressions of interest from WA tourism operators for the next intake of our Trade Ready Introduction Program (TRIP).

TRIP provides established WA tourism operators with financial assistance and support to expand into interstate and international markets through the facilitation of trade engagement opportunities.

Applications submitted by Wednesday, 30 September 2026 will be considered for intake into the 2027 program.

For more information and to apply visit: https://www.tourism.wa.gov.au/en/resources-and-support/operator-resources/grow-your-business-globally/trade-ready-introduction-program

06/07/2026

Tourism WA is offering a new travel voucher program, offering 50 per cent off selected tours and experiences in the Kimberley to help drive visitation and support tourism businesses impacted by rising fuel costs.

Building on the success of the Ningaloo Adventure Voucher Program, the initiative encourages visitors and locals to explore one of WA's most iconic regions while supporting local jobs, businesses and communities.

Vouchers will be available from Monday, 6 July for travel between 13 July and 31 October 2026.

Find out more: https://www.westernaustralia.com/en/pages/kimberley-season-pass

Address

Level 10, 1 William Street
Perth, WA
6000

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+61892621700

Website

http://www.tourism.wa.gov.au/

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