What are the opening hours?

Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Tourism Western Australia

Home
Australia
Perth, WA
Tourism Western Australia

Tourism WA grows the WA tourism sector by promoting WA as an incredible holiday & events destination.

Tourism Western Australia (Tourism WA) is the State Government agency responsible for promoting Western Australia as an extraordinary holiday destination. Tourism WA has created this page to share the latest news, resources and information with WA’s tourism industry and other stakeholders. If you are looking to share your experiences from around our extraordinary state or find inspiration and prac

tical tips for your next adventure in WA, visit the Western Australia page (https://www.facebook.com/ExtraordinaryWesternAustralia/) or www.westernaustralia.com. Our job at Tourism WA is to grow the WA tourism industry by promoting Western Australia as an incredible holiday and events destination, and inspiring more people to visit the state from around Australia and the world. We do this by:
• Marketing the state;
• Developing, attracting and promoting major sporting, cultural and business events; and
• Supporting the development of significant tourism infrastructure and projects; and
• Informing and empowering the WA tourism industry. We strive to create the best possible atmosphere for users of this page and encourage frank, open discussion; however, we will delete posts if they contain:

• Violent, obscene, inappropriate, divisive, hateful, or racist content, links or images;
• Threatening or defamatory comments aimed at any person or organisation;
• Solicitations or advertisements for commercial gain;
• Repeated off-topic posts by a single user;
• Content that infringes upon another’s intellectual property; and
• Any other inappropriate content as determined by Tourism Western Australia’s absolute discretion. Posting to our wall:

If your photo or video is used on Tourism Western Australia’s digital or social platforms (including www.tourism.wa.gov.au), your name and/or business will always be credited. We may also choose at our sole discretion to link back to your website or social media profile. You can revoke this licence at any time by contacting us in writing at [email protected] and informing us that you no longer want us to use your photo or video.

31/08/2026

Western Australia has secured multiple WWE events through to 2028, with a new three-year agreement set to attract tens of thousands of visitors and generate millions of dollars for the state’s economy.

Secured by the WA Government through Tourism WA, the deal will see Perth host annual WWE Weekend Takeovers from 2026 to 2028, featuring Friday Night SmackDown, a WWE Premium Live Event and Monday Night RAW.

To date, WWE events in Perth have generated more than $58 million for the WA economy, delivering benefits across the tourism, hospitality and events sectors, while supporting local businesses.

Find out more at: https://bit.ly/4gKZdPT

25/08/2026

Want to know what it's like to participate in Tourism WA's Trade Ready Introduction Program (TRIP)?

Hear directly from WA tourism operators about how the program has helped them build valuable industry connections, engage with trade buyers and expand into interstate and international markets.

Applications submitted by 30 September 2026 will be considered for intake into the 2027 program.

🎥 Watch now: https://bit.ly/4c4X93N

20/08/2026

⏰ Tourism WA is giving operators more time to apply for the 2025–26 Dream Collective!

The application deadline for our top industry recognition program has been extended to 6 September 2026.

Last year, the Dream Collective showcased 219 WA tourism operators and experiences across the state, delivering 15 million campaign impressions, 2.6 million social media impressions and 75,000 website views.

If you're ready to put your tourism business in front of new audiences and be part of Tourism WA's marketing activity, now's the time to apply.

Find out more and submit your application: www.wadreamcollective.com

13/08/2026

Western Australia's Winter of Unmissable Sport has delivered strong results for the state, with Calcio Italiano generating significant tourism, media and economic benefits.

The three Australian-exclusive matches attracted a combined crowd of more than 170,000 fans to Optus Stadium and HBF Park, including thousands of interstate visitors travelling to WA for the events.

The football festival has also generated an estimated $110 million in global media value for Western Australia, with more than 4,100 media mentions across Australia and key international markets, reaching audiences of more than 11 billion.

Supported by the WA Government through Tourism WA, Calcio Italiano forms part of the state's Winter of Unmissable Sport program and demonstrates the value of major events in driving visitation, supporting local businesses and jobs, and showcasing Western Australia on the world stage.

Find out more at: WesternAustralia.com/UnmissableSports

29/07/2026

Tourism WA is inviting expressions of interest from WA tourism operators for the next intake of our Trade Ready Introduction Program (TRIP).

TRIP provides established WA tourism operators with financial assistance and support to expand into interstate and international markets through the facilitation of trade engagement opportunities.

Applications submitted by Wednesday, 30 September 2026 will be considered for intake into the 2027 program.

For more information and to apply visit: https://www.tourism.wa.gov.au/en/resources-and-support/operator-resources/grow-your-business-globally/trade-ready-introduction-program

06/07/2026

Tourism WA is offering a new travel voucher program, offering 50 per cent off selected tours and experiences in the Kimberley to help drive visitation and support tourism businesses impacted by rising fuel costs.

Building on the success of the Ningaloo Adventure Voucher Program, the initiative encourages visitors and locals to explore one of WA's most iconic regions while supporting local jobs, businesses and communities.

Vouchers will be available from Monday, 6 July for travel between 13 July and 31 October 2026.

Find out more: https://www.westernaustralia.com/en/pages/kimberley-season-pass

23/06/2026

Western Australia was in the national spotlight last week, with the Sunrise weather team broadcasting live from Perth and Exmouth to millions of viewers across the country over three days.

The Sunrise team kicked off at Optus Stadium, showcasing WA’s Winter of Unmissable Sport which will be headlined by Calcio Italiano, before heading to Exmouth to highlight the incredible tourism experiences on offer on WA’s Coral Coast.

From swimming with whale sharks and exploring Yardie Creek to stargazing under some of Australia’s clearest night skies, the broadcasts put WA’s world-class natural beauty and adventure experiences front and centre.

26/05/2026

A new chapter for Aboriginal tourism in Western Australia 🌿

Tourism WA is proud to launch the Jina: Western Australian Aboriginal Tourism Action Plan 2026–2030 today, backed by a $20 million investment to support Aboriginal tourism businesses, create jobs and celebrate culture across WA.

Building on the success of the success of the 2021–2025 Jina Plan, which helped grow the number of Aboriginal tourism businesses in WA from 110 in 2019 to around 150 today, this new Jina Plan will help more visitors connect with authentic Aboriginal tourism experiences and the stories of Country throughout Western Australia.

Read the plan: bit.ly/3PAyA6N

20/05/2026

Western Australia is set to gain another non-stop international flight, with Air New Zealand launching a new seasonal service between Christchurch and Perth.

Operating three times per week between 30 November 2026 and 7 May 2027, the seasonal service will provide thousands of additional inbound seats into Western Australia, strengthening the state’s aviation network.

In 2025, Western Australia welcomed 77,000 visitors from New Zealand – with one in three visiting family and friends. This new route will enhance WA's ties with New Zealand, and make it easier than ever for visitors to travel west.

Book flights via airnewzealand.com.au 🛫

15/05/2026

The iconic Ord Valley Muster kicks off today, celebrating 25 years.

Running from 15–24 May 2026, the program features festival favourites, alongside new experiences. The event is part of Tourism WA’s year‑round events calendar, supporting regional visitation during the dry season.

Attendance at the event was supported with discounted flights available through the Affordable Airfares Program, with flights to Kununurra available from Perth and Broome with Airnorth and Virgin Australia.

Learn more: https://bit.ly/43836YB

Address

Level 10, 1 William Street
Perth, WA
6000

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+61892621700

Website

http://www.tourism.wa.gov.au/

Alerts

Be the first to know and let us send you an email when Tourism Western Australia posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Organization

Send a message to Tourism Western Australia:

Want your organization to be the top-listed Government Service in Perth?