Tourism Western Australia

26/05/2026

A new chapter for Aboriginal tourism in Western Australia 🌿

Tourism WA is proud to launch the Jina: Western Australian Aboriginal Tourism Action Plan 2026–2030 today, backed by a $20 million investment to support Aboriginal tourism businesses, create jobs and celebrate culture across WA.

Building on the success of the success of the 2021–2025 Jina Plan, which helped grow the number of Aboriginal tourism businesses in WA from 110 in 2019 to around 150 today, this new Jina Plan will help more visitors connect with authentic Aboriginal tourism experiences and the stories of Country throughout Western Australia.

Read the plan: bit.ly/3PAyA6N

20/05/2026

Western Australia is set to gain another non-stop international flight, with Air New Zealand launching a new seasonal service between Christchurch and Perth.

Operating three times per week between 30 November 2026 and 7 May 2027, the seasonal service will provide thousands of additional inbound seats into Western Australia, strengthening the state’s aviation network.

In 2025, Western Australia welcomed 77,000 visitors from New Zealand – with one in three visiting family and friends. This new route will enhance WA's ties with New Zealand, and make it easier than ever for visitors to travel west.

Book flights via airnewzealand.com.au 🛫

15/05/2026

The iconic Ord Valley Muster kicks off today, celebrating 25 years.

Running from 15–24 May 2026, the program features festival favourites, alongside new experiences. The event is part of Tourism WA’s year‑round events calendar, supporting regional visitation during the dry season.

Attendance at the event was supported with discounted flights available through the Affordable Airfares Program, with flights to Kununurra available from Perth and Broome with Airnorth and Virgin Australia.

Learn more: https://bit.ly/43836YB

06/05/2026

Tourism WA has launched a new travel voucher program as part of the $1.45 million Cyclone Narelle Tourism Business Support Package.

Visitors can access 50% off tours and experiences in Exmouth, Coral Bay and Carnarvon, available through the Western Australia Visitor Centre, Ningaloo Visitor Centre and Carnarvon Visitor Centre.

Supported by a targeted intrastate marketing campaign, the program encourages West Australians to explore the incredible Coral Coast and support local tourism operators.

Learn more 👉 https://bit.ly/4tdFlJl

04/05/2026

Vale Christine Cole

Tourism WA is deeply saddened by the news of our dear colleague Christine Cole’s passing late last week.

Christine was a kind, caring, passionate individual who was much loved by those who knew her and had the privilege of working with her.

She held many roles at Tourism WA over her 25 years with the agency, and for the last 13 years was our ‘Queen of Cruise.’ Her contribution to the cruise sector cannot be overstated. She spearheaded the growth of cruise tourism, promoting Western Australia for inclusion on cruise itineraries across the globe and led the development and implementation of the 10-year WA Cruise Tourism Strategic Plan. With a vision in mind, she managed eight WA Cruise Exchanges and secured two National Cruise Conferences over the last decade, helping draw more ships, more ports of call, and grew the economic impact of cruise to $368 million.

Her passing will be greatly felt by all her friends and colleagues, not only at Tourism WA, but across the West Australian tourism industry and global cruise sector. Christine dedicated her working life to the tourism industry and was a mentor, champion and advocate to many across the industry and the broader community.

We are sending all our strength and love to Christine’s family at this very sad time. Her passion and presence will be greatly missed.

01/05/2026

Excitement is building in Perth ahead of UFC Fight night at RAC Arena on Saturday, 2 May with a range of free fan activities taking place across the city throughout the week.

The event will showcase homegrown talent, headlined by WA legend Jack Della Maddalena against Brazil’s Carlos “The Nightmare” Prates, alongside a strong West Australian card.

As Australia’s first Saturday night UFC Fight Night, the event is set to boost Perth’s nighttime economy whilst also delivering significant international exposure for Western Australia.

Learn more: https://www.westernaustralia.com/en/things-to-do/events/ufc-fight-night

01/05/2026

Two West Australian beaches have been named in the World’s 50 Best Beaches 2026 list. Wharton Beach was awarded Bronze, while Turquoise Bay comes in at number 15, providing global recognition for WA’s pristine coastline.

Link: https://bit.ly/4mYk05n

29/04/2026

Italian football legends Christian Vieri, Edgar Davids, Christian Panucci and Simone Barone visited Perth to promote Calcio Italiano, WA’s upcoming Italian football tournament.

Taking place in August at Optus Stadium, the tournament will feature AC Milan, FC Internazionale Milano, Juventus, and Palermo FC and adds to Perth’s Winter of Unmissable Sport.

With a combined Instagram following of more than 3.7 million, the legends have been sharing their WA tourism experiences including visiting the iconic Cottesloe Beach, Fremantle, Perth city, Rottnest Island, and the Perth Hills, helping to attract global media attention for both Calcio Italiano and Western Australia.

Learn more: https://calcioperth.com/

15/04/2026

31/03/2026

Our thoughts are with tourism operators, businesses and communities affected by Cyclone Narelle.

Tourism WA has established a taskforce and is working closely with Regional Tourism Organisations, Tourism Council WA, operators and other industry bodies to understand immediate needs and support recovery.

If you have travel planned, we encourage you to check the Main Roads website for latest access updates.