08/06/2026
Jez Sundqvist was around 12 when he first discovered Pokémon.
Now a father himself, Jez's love for the cultural phenomenon has been further sparked by getting to share it with his 11-year-son.
As Pokémon celebrates its 30th anniversary this year, Jez isn't the only longtime fan passing his childhood hobby onto the next generation.
He said bonding with his son feels like a full-circle moment.
"It probably does make me a bit sentimental thinking about it."
Three decades after the franchise that coined the phrase "Gotta catch 'em all!" was first released, parents are sharing their love of the franchise with their children.