18/06/2026
Running mid-year sales? Every detail about your pricing and promotions must be accurate.
You must not promote a part or component of the price, unless the total price is as clear and obvious to a consumer.
Don't claim an item is ‘on sale’ or ‘marked down’ if it wasn't sold at the higher price for a reasonable time beforehand.
For more advice on pricing and promotions, visit consumer.vic.gov.au/pricing