Greater Shepparton - Great Things Happen Here

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The trade show may be over, but the opportunities are only beginning! 🍎🌏✨After three busy days at ASIA FRUIT LOGISTICA, ...
04/09/2026

The trade show may be over, but the opportunities are only beginning! 🍎🌏✨

After three busy days at ASIA FRUIT LOGISTICA, a strong list of international contacts and enquiries is heading home to Greater Shepparton.

These connections will now be matched with local growers and followed up through detailed business conversations. If they develop, they could create new demand across orchards, packing, storage, freight, logistics and other local industries.

Global connections. Local opportunities. An exciting next chapter for Greater Shepparton’s horticulture sector. 👇

04/09/2026

From the Goulburn Valley to 11 international markets, this Australian apple is going places. 🍎🌏

At ASIA FRUIT LOGISTICA, Geoff Akers - Deputy Mayor for Greater Shepparton City Council caught up with Elliot Jones, General Manager of WA Farm Direct, to talk about the Australian-bred apple marketed as Bravo® at home and Soluna™ internationally.

Elliot explains that WA Farm Direct is exporting the variety to 11 countries, including China, the United States and Canada. He also shares the Goulburn Valley’s major role as the variety’s largest growing region in Australia.

For Elliot, the power of Asia Fruit Logistica is the opportunity to put the apple directly in front of businesses that may never have seen or tasted it before. One taste can start a conversation, and the right conversation can lead to new trade opportunities.

That international exposure can help build demand for fruit grown here, creating potential benefits for our growers and the wider Greater Shepparton horticultural supply chain.

Hit play to discover the local connection behind this global apple story. 🍎🤝

Greater Shepparton City Council

04/09/2026

That’s a wrap on the 2026 Greater Shepparton Business Festival!

From Monday 3 August to Friday 21 August 2026, almost 600 attendances were recorded across 22 events, bringing together local business owners, entrepreneurs, professionals, presenters and supporters for three weeks of learning, connection and growth.

From practical workshops and online sessions to networking opportunities and a headline keynote from Eagle Boys founder Tom Potter, this year’s festival helped local businesses build skills, share ideas and make valuable connections.

Thank you to everyone who took part and helped make this year’s festival such a success.

Relive the festival highlights: shepp.city/gsbf

If you attended this year’s festival, we’d love your feedback to help shape the 2027 program.

Complete the survey by Sunday 6 September 2026: shepp.city/gsbf-survey

The 2026 Greater Shepparton Business Festival was brought to you by Greater Shepparton City Council, supported by Asuria, GOTAFE, Greater Shepparton Business Network, La Trobe University and Workforce Australia Local Jobs (Goulburn Murray).

04/09/2026

Growing premium fruit is only part of the export story. Growing the right relationships matters too. 🍑🤝🌏

At ASIA FRUIT LOGISTICA, Geoff Akers - Deputy Mayor for Greater Shepparton City Council caught up with local grower Dasha Sherif from I.M. Sweet Australia.

From premium plums and apricots grown in the Goulburn Valley to the growing opportunities for Australian produce in China, Dasha explains why attending an event of this scale is so important for local growers.

Being at Asia Fruit Logistica is about more than displaying produce. It provides businesses with the chance to meet buyers and industry partners face to face, understand what international markets are seeking and build the trust needed to turn interest into future trade.

The Greater Shepparton stand, delivered in partnership with Fruit Growers Victoria, gives businesses such as I.M. Sweet Australia a professional base for those conversations and helps put our region’s growers in front of a global audience.

If new opportunities develop, the benefits can extend across our community through orchards, packing sheds, cold storage, freight, suppliers and local jobs.

Hit play to hear Dasha’s perspective on taking Greater Shepparton stone fruit to the world. 🍑🟣🟠

Greater Shepparton City Council

A busy stand is great. A full follow-up list is even better. 🍎📈Day two at Asia Fruit Logistica saw the Greater Shepparto...
03/09/2026

A busy stand is great. A full follow-up list is even better. 🍎📈

Day two at Asia Fruit Logistica saw the Greater Shepparton stand buzzing with grower meetings, trade enquiries and new business conversations.

The next step is where even greater opportunity takes shape, with enquiries to be connected to local growers and followed up after the event.

Greater Shepparton businesses are making their presence felt in Hong Kong 👇

03/09/2026

Big event. Local grower. Fresh opportunities. 🧡💜🌏

Amid the scale and energy of ASIA FRUIT LOGISTICA, Geoff Akers - Deputy Mayor for Greater Shepparton City Council caught up with Ani Singh from Red Leaf Fresh Fruit, one of the Greater Shepparton growers represented in Hong Kong.

They discuss the peaches 🍑 and plums 🟣 Ani is looking to take into international markets, how Red Leaf Fresh Fruit currently balances exports with domestic supply, and the sheer size of an event bringing the global fresh produce industry together.

Ani also explains why Council’s support and a coordinated Greater Shepparton presence make a genuine difference for local growers.

Being here gives businesses such as Red Leaf Fresh Fruit a professional base to showcase their produce, meet buyers, understand market demand and build relationships that can be difficult to establish from home.

And Ani’s verdict on being involved? “I'm very happy with the results.” 🙌

Watch the conversation and hear directly from one of the local growers representing our region on the international stage.

03/09/2026

An Australian-bred apple. A newly opened market for mainland growers. A relationship that could help turn access into opportunity. 🍎🌏

During day one at ASIA FRUIT LOGISTICA, Geoff Akers - Deputy Mayor for Greater Shepparton City Council and Michael Crisera, Grower Services Manager at Fruit Growers Victoria Ltd, visited the Goodfarmer Group stand to discuss why this is such a significant moment for Australian apple growers.

Goodfarmer manages and markets Pink Lady across Greater China. With new market access allowing apples grown on mainland Australia to be exported to China for the first time this season, building relationships with established businesses in the market is an important part of converting access on paper into future commercial opportunities.

For Greater Shepparton growers, these conversations provide first-hand insight into what Chinese buyers and consumers are looking for. They also help build the trust and connections our region needs to compete in a major international market.

One conversation does not guarantee a trade outcome, but this is where the practical work begins: introducing our region, understanding market requirements and developing relationships that may generate future opportunities for growers, packers, freight operators and other local businesses.

Watch Geoff and Michael explain why this new chapter matters for Greater Shepparton and Australian horticulture.

Greater Shepparton City Council

02/09/2026

Pretty in pink and impossible to miss! 💗🍎

Geoff Akers - Deputy Mayor for Greater Shepparton City Council caught up with Fruit Growers Victoria's Michael Crisera in front of one of the most eye-catching displays at ASIA FRUIT LOGISTICA for a quick day-one check-in.

Pink Lady® was the world’s first branded apple and is now enjoyed in more than 120 countries. It is a striking example of how Australian horticultural innovation, powerful branding and long-term market development can build global recognition.

For Greater Shepparton, attending the event means seeing international market trends firsthand, building relationships with buyers and bringing home valuable insights and connections that can help our growers compete and grow.

Hit play to hear from Geoff and Michael on the trade-show floor. ▶️🌏

International interest. Local opportunity. 🍎🌏Day one at Asia Fruit Logistica has generated valuable enquiries for Greate...
02/09/2026

International interest. Local opportunity. 🍎🌏

Day one at Asia Fruit Logistica has generated valuable enquiries for Greater Shepparton growers and strengthened our region’s visibility across key international markets. Every new connection can help create pathways for export growth, future investment and economic activity throughout our wider horticulture supply chain.

01/09/2026

From local orchards to global markets!

Greater Shepparton’s presence at Asia Fruit Logistica (which kicks-off in Hong Kong today), will connect our growers with international buyers and market insights, supporting export growth and strengthening our region’s position as a place to do business and invest.

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90 Welsford Street
Shepparton, VIC
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