Barbados Tourism Marketing Inc

Barbados Tourism Marketing Inc The Barbados Tourism Marketing Inc. (BTMI) functions are to promote, assist and facilitate the efficient development of tourism.

Barbados Tourism Marketing Inc. works year-round to inspire travel and position Barbados as a world-class destination. T...
29/09/2026

Barbados Tourism Marketing Inc. works year-round to inspire travel and position Barbados as a world-class destination.

Through strategic marketing campaigns, destination events, industry partnerships and engaging digital content, we showcase the warmth of our people, the beauty of our island and the richness of our culture.

Here’s a look at some of the many initiatives we have supported to strengthen destination awareness, highlight the diverse experiences available across Barbados and encourage travellers from around the world to choose our island for their next unforgettable journey.

29/09/2026

From bold crowns to wholesome creativity, Fro Fest 2026 brought Barbados’ natural hair, beauty and lifestyle community together in true Bajan style!

The festival created a space where natural hair could take centre stage and the stories, heritage and traditions behind it could shine.

In Barbados, our hair is more than a style, it can be an expression of identity, pride and connection to our roots. Fro Fest embraced that spirit, bringing people together to celebrate their crowns, share knowledge and feel empowered in their own beauty.

Fro Fest showed just how beautifully Barbados wears its identity. 🇧🇧❤️

We join the world in celebrating World Tourism Day 2026 under the theme “Digital Agenda and Artificial Intelligence to R...
27/09/2026

We join the world in celebrating World Tourism Day 2026 under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism.”

While we embrace technology and innovation, we echo Minister of Tourism and International Transport Ian Gooding-Edghill’s message that people remain at the heart of our industry.

Today, we salute all those who make tourism possible. Happy World Tourism Day!

25/09/2026

Today, the Barbados Tourism Marketing Inc. (BTMI) team stepped away from their screens and into their favourite sneakers to celebrate Sneakers Day as part of National Wellness Month.

The day was a reminder that staying active doesn’t always have to mean a full workout. Sometimes, it’s simply taking a few minutes to move, stretch, get some fresh air and connect with colleagues.

With busy schedules and the next task always waiting, it can be easy to put movement off until tomorrow. Sneakers Day gave the BTMI team an opportunity to prioritise wellness, get moving and spend quality time together, strengthening the connections that help the team work, collaborate and perform at their best.

Because a healthy team is an engaged team and together, the BTMI team continues to work towards showcasing the best of Barbados to the world🇧🇧

BTMI was proud to participate in the Motivation Luxury Summit in Los Cabos, a leading industry event that brings togeth...
25/09/2026

BTMI was proud to participate in the Motivation Luxury Summit in Los Cabos, a leading industry event that brings together luxury travel professionals, planners and suppliers focused on high-end incentive and group travel. The team connected with over 50 valued travel partners and showcased Barbados as a premier luxury destination for incentive travel.

Through a presentation and hosted breakfast, the team highlighted the island’s exceptional luxury experiences, unique venues and opportunities to create memorable incentive and group programs, while engaging with key partners and decision-makers in the luxury MICE sector.

BTMI’s presence at MLS provided an opportunity to strengthen relationships, increase awareness of Barbados’ luxury offering and reinforce the island’s position as a destination for elevated incentive and group experiences. As Barbados continues to grow its presence in the luxury market, the team remains committed to keeping the island top of mind for those seeking extraordinary experiences, seamless service and a destination that delivers something truly special.

24/09/2026

The Permanent Mission of Barbados to the United Nations and other International Organizations at Geneva celebrated the island’s upcoming independence, using a strong cultural showcase.

We were pleased to have Dr. Ngozi Okonjo-Iweala, Director-General of the World Trade Organization (WTO) speak during the event as well as His Excellency Matthew Wilson is the Ambassador and Permanent Representative of Barbados and Mrs. Kay SEALY Deputy Permanent Representative.

The TTR Autumn Roadshow kicked off in Dublin this evening, with Barbados Tourism Marketing Inc. meeting some of the city...
23/09/2026

The TTR Autumn Roadshow kicked off in Dublin this evening, with Barbados Tourism Marketing Inc. meeting some of the city’s leading leisure travel agents.

Represented by Gloria Carter, Business Development Officer for BTMI UK, Barbados connected with 50 agents from 20 different travel companies.

Next stops: Limerick and Cork! The three-city roadshow provides BTMI with a fantastic opportunity to network with more than 100 Irish travel agents, tour operators and homeworkers.

TMevent

From 14–18 September, Barbados proudly joined the Expipoint Roadshow, connecting with travel agents across Germany in Au...
23/09/2026

From 14–18 September, Barbados proudly joined the Expipoint Roadshow, connecting with travel agents across Germany in Augsburg, Ulm, Mannheim, Würzburg and Erfurt.

As a proud partner, we had the opportunity to meet with passionate travel professionals, share the many experiences that make Barbados unforgettable, and strengthen valuable relationships with the German travel trade.
From our stunning beaches and vibrant culture to culinary experiences, adventure, wellness and warm Bajan hospitality, there’s always something new to discover in Barbados.

A big thank you to the Expipoint team and all the travel agents who welcomed us along the way! We look forward to continuing to inspire more German travellers to Discover Barbados.

Address

One Barbados Place
Warrens
BB12001

Opening Hours

Monday 08:15 - 16:30
Tuesday 08:15 - 16:30
Wednesday 08:15 - 16:30
Thursday 08:15 - 16:30
Friday 08:15 - 16:30

Telephone

+12465353700

Website

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