What is striking about the road accident -- and so many other traffic related tragedies in Bangladesh – is that they seem so preventable. A wider road, a lane divider, or a safer pedestrian and better-trained driver could have prevented the incident and saved so many young lives. In this education campaign, we explore the causes of road accidents, strengthen the awareness of traffic rules and sugg
est possible ways to maintain the road safety measure. ZEN Media setup a framework of Education campaign for social responsibility initiative in collaboration with the Different Corporate Houses in Bangladesh. The campaign aims to spread better road safety awareness among the mass people in the name of following Title:
TIME OF ACTION FOR ROAD SAFETY: EDUCATION CAMPAIGN 2016
For sustained road safety ZEN media set an action of educational campaign which is very essential to aware, motivate, educate and above all to change mindset of our people regarding traffic rules and regulation and inhibition of not using grade-separated facilities. DMP Traffic Division notes that school-going children and garment workers are particularly vulnerable to accidents caused by reckless motorists as they make up the largest group among pedestrians during rush hours. In this regards ZEN Media take some strategic action comprises of 2 main points of Road Safety Education Campaign 2016- 1.'Safe Movement for the people, & 2.Happy Movement for younger group, this campaign aims to impart and spread proper traffic and road safety education among the mentioned group and also for strengthening corporate responsibility linking business models with environmental, social and governance commitments. We, ZEN media using some outdoor engagement methods will spread the initiative of EDUCATION CAMPAIGN 2016.
