New Brunswick - Deliciously Canadian

09/25/2026

Our team was proud to represent New Brunswick at World Seafood Shanghai 2026, hosting an informational reception to introduce our seafood and beverage exports to new markets. 🦞

09/23/2026

In New Brunswick, we tell our story in two languages—and we often switch between them. 🫐

Watch this bilingual video as Chef Dennis Prescott and Bernard Savoie explore New Brunswick's wild blueberries, with dialogue in both English and French and subtitles throughout. Wild by Nature.

Chef Dennis Prescott will go to great lengths to tell the story of ...

09/09/2026

From NB to Korea. 🇨🇦🇰🇷

Follow along to see New Brunswick food and drink enjoyed globally. 🥂

08/27/2026

We’re back for Seafood Expo Asia, September 2–4 at Marina Bay Sands in Singapore. 🌏

As part of the Seafood from Canada Pavilion, we’ll connect with seafood buyers and partners worldwide and take part in the culinary program alongside other Canadian exhibitors.

It’s an opportunity to showcase the quality and diversity of New Brunswick seafood and strengthen the relationships that connect our products with global markets. 🍁

Take a look at this video for a glimpse of New Brunswick during Seafood Expo Asia 2025, and we’ll see you in Singapore.

Seafood from Canada Seafood Expo Asia Dennis The Prescott

08/15/2026

Happy National Acadian Day! ⭐

08/05/2026

During this year's Dragon Boat Festival, we partnered with JD.com to showcase the quality of New Brunswick lobster to consumers across China.

Follow the journey from New Brunswick's coastal waters to processing, packaging, export and arrival in China as Hon. Pat Finnigan, Minister of Agriculture, Aquaculture and Fisheries, highlights the people, partnerships and supply chain behind one of our province's most iconic seafood exports. 🦞

07/29/2026

🍎
✴︎ CRISP BY NATURE ✴︎

One bite, and you'll get it.

Why Honeycrisp?
Sweet like honey. Crisp from the very first bite.

Grown on Canada's East Coast, where cool North Atlantic air, long summer days, and New Brunswick's dramatic day-to-night temperature swings.

Juicy, satisfyingly crisp, with a bright, refreshing finish.

Snack on it straight from the orchard, slice it into a salad, or bake it into your favourite dessert. However you enjoy it, that signature crisp always comes through.

✦ Origin | Canada's East Coast, New Brunswick

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New Brunswick – Deliciously Canadian
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07/24/2026

New Brunswick's food story is reaching new audiences in South Korea.

In the July issue of Hotel & Restaurant, one of South Korea's leading gourmet publications, we joined our brand ambassador, Chef Dennis Prescott and 호텔앤레스토랑 매거진 at Seoul Food, one of Asia's leading food and hospitality trade shows, to talk about the unique qualities of New Brunswick ingredients and how they're being featured and enjoyed in the Korean market.

We're proud to work with partners who help share the story of New Brunswick's food and beverage sector and celebrate the quality, flavour and versatility of our products.

Dennis The Prescott Seoul Food & Hotel Culinary Challenge

07/18/2026

🇨🇦 Canada Food Week is underway on SSG.com!

We're celebrating Canada Food Week on one of South Korea's leading online grocery platforms!

We're proud to see New Brunswick products featured in this year's promotion, including:

🦞 Frozen lobster from a variety of suppliers
🥜 Peanut butter products from Barbours
🥔 Potato products from Cavendish Farms

By working with partners to showcase New Brunswick products in international markets, we're helping build awareness of our food and beverage sector and creating new opportunities for our producers and processors.

Learn more about Canada Food Week on SSG.com: https://www.ssg.com/plan/planShop.ssg?dispCmptId=6000508580

07/17/2026

⛵ ✴︎𝑻𝒂𝒔𝒕𝒆 𝒐𝒇 𝑵𝒆𝒘 𝑩𝒓𝒖𝒏𝒔𝒘𝒊𝒄𝒌 𝒂𝒕 𝑻𝒉𝒆 𝑽𝒊𝒆𝒘︎︎︎︎ ✴︎ 🇰🇷

This summer, we're bringing the flavours of New Brunswick, Canada to The View at Signiel Busan, South Korea.

From premium Canadian lobster and wild blueberries to exceptional ingredients from across New Brunswick, we're proud to showcase the quality, freshness, and flavour of Canada's Atlantic coast through this special culinary promotion.

🎬 Watch the video for a behind-the-scenes look at the experience.

✦ 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁

Guests joining us for lunch or dinner can also enjoy:
• Lucky Scratch Event: Every lunch and dinner guest receives a scratch ticket for a chance to win.
• Review & Lucky Draw: Guests who participate in the review event can also enter an on-site lucky draw.

Event details are subject to change.

🗓 July 1 – August 31, 2026
📍 The View, Signiel Busan, Busan, South Korea

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𝙉𝙚𝙬 𝘽𝙧𝙪𝙣𝙨𝙬𝙞𝙘𝙠 – 𝘿𝙚𝙡𝙞𝙘𝙞𝙤𝙪𝙨𝙡𝙮 𝘾𝙖𝙣𝙖𝙙𝙞𝙖𝙣
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SIGNIEL - 시그니엘