06/23/2026
Hey y’all,
I’m sure many of you have seen by now that our billboard was vandalized this past weekend.
There have been a lot of different reactions to this across our community. Please know that whatever you’re feeling is okay and you’re not alone. If you need support, please reach out to the resources we have listed on our website.
To be honest, I have been going through a lot of different emotions, too. Sad, angry, annoyed, determined… just to name a few. At the end of the day I think “determined” is what I’m settling on.
Because we aren’t going anywhere. Despite what some people think, Pride DOES belong in the Pembina Valley. YOU BELONG in the Pembina Valley. Over 2500 people showed up on June 13th to prove it. A little bit of spray paint doesn’t change that.
There is a time-honoured tradition in q***r communities of taking language, symbols, and stereotypes that were meant to shame or isolate us and transforming them into sources of solidarity, pride, humour, and resistance.
So, we’ve decided to make lemonade from these lemons, and launch a new line of merch with a clear, simple message: “You can’t spray the gay away.” We’re using an actual photo of the vandalized billboard to show that we aren’t going anywhere.
While the design uses 'gay' for its rhyme and recognizability, this design celebrates and supports all 2SLGBTQIA+ communities.
These are going to be available in the online store tomorrow morning (June 23), and there will be a few different colour options to pick from.
We’re currently in contact with the billboard company (shoutout to Pattison for very quickly covering up the vandalized billboard today) and will update you all once we have a better idea what we’ll be doing with that. We’ve also been in touch with the RCMP.
What this proves to us is that we’re making a difference. If we weren’t, it would be a lot easier to ignore us. There are so many more people who support us. There is so much resilience in our community, and this is just another way we will continue to show it.
Pride belongs in the Pembina Valley. YOU belong in the Pembina Valley. You can’t spray away the gay, no matter how hard you try.
Never forget that you are important, valid, worthy, and so so loved, exactly as you are.
kat 💜
PS use code SPRAYPAINT for a 15% discount!
Store: https://www.pembinavalleypride.ca/shop
Support: https://www.pembinavalleypride.ca/find-support