06/12/2026
Travel ads are everywhere these days—and with summer vacation season upon us, that’s hardly a surprise. Visit this, rent that, fly here... you know the drill.
These kinds of things have been around for a while, and there’s a certain charm to vintage adverts, harkening back to a bygone era with their colourful depictions of choice destinations.
Since the late 19th century, Canadian governments and transportation companies—especially railways—have been promoting Canada to both Canadians and international visitors through bold, eye-catching posters designed to sell a vision of the country.
These posters range in message and intent: some encourage safe and responsible travel, others portray Canada as a place of opportunity for immigrants, as an untouched landscape of natural beauty for tourists, or as an endless frontier for wilderness adventure.
If your destination is learning more about the Marc Choko collection (from which some of these images are from), check out our blog! https://thediscoverblog.com/2022/03/31/travel-posters-in-the-marc-choko-collection-a-co-lab-challenge/
If you prefer to explore further, travel through our collections and discover these posters—and much more—by making your way to Collection search! https://recherche-collection-search.bac-lac.gc.ca/eng/Home/Search
📷 2886819, 3007693, 3025112, 3934485, 2886814, 3008884, 3008857, 2886811, 2886809
Canada Keep Exploring
Bonjour Québec
Super, Natural British Columbia