08/03/2021
Over the past couple years something odd has been occurring; I've been sending potential customers to Ikea. People often balk at my prices, saying "I could just go to ikea and save money." Obviously, yes, you could. And I should be able to respond that while they could do that it should be equally obvious that you're getting a vastly inferior product there. That said, their kitchen cabinetry is actually very good.
I think there is a misapprehension that since I have far less overhead that I must work cheaper. The reality is that I don't have million square foot factories dedicated to the mass production of a single product. I don't have million dollar machines working on making 25000 cabinet door frames or drilling shelf pin holes. Every operation, even (especially) when I do use machines requires a near total reset, ie., changing blades, adjusting dado stacks, router bits, setting depth of cut or adjusting fences, sharpening and cleaning tool edges, etc. Plus the building methods I use ensure strength for many years to come.
So, more expensive? Hell, yes. But you will only need to buy the item once. In that respect, my furniture is actually quite a bit cheaper.
I'm not actually here to justify my pricing, though. I want people to have a better understanding of what constitutes good wooden products. If you buy a car you will be inundated with specs, stats, horsepower, airbags, safety ratings, etc. Woodworkers, on the other hand, have historically been very tight lipped about how they build, not wanting others to steal their secrets. As a result, most people don't know what benefit dovetails offer versus rabbets or nails. Most have no clue what a mortise and tenon look like. Rift, flat, plain, or quarter-sawn boards? They are, or should be (I'm looking at you, Ikea), used differently as they have different appearances and strengths. I will try to be more communicative about these things going forward.
I'd also like to start posting some helpful ideas for strengthening flatpack furniture so as to prevent at least some of that junk from going to landfill. So, if anyone has questions about their broken or failing big box furnishings, or about making new purchases stronger I will try to address them. Ikea et al are likely here to stay and their prices attract the best of us, even knowing such purchases are very temporary, so it may be up to us to address this shortcoming.
As a culture, we in the west, and indeed much of the rest of the world have become entirely too used to purchasing products from kitchen appliances to cars, electronics, toys, lighters, pens, tools that are not made to last. They are disposable and so we dispose of them to the detriment of our planet. We have to start being the responsible ones and this is where I resist mindless, thoughtless consumerism.