02/27/2026
Do you get this from your BPO?
When I started in the BPO space in 1990, I had the privilege of promoting our BPO to potential customers. I loved this role, and I learned so much about this amazing industry.
When talking to potential customers, the standard line was 'talking up' the highly trained and motivated agents (reps), and this was one thing that separated us from others. We also spoke about having the best tech - the premium ACD etc.
36 years on, I talk to a lot of BPO's, and I know the message is the same when it comes to agents. The technology has, and continues to evolve rapidly, and now that many BPO's are using the same tech (even how they use AI), the differentiator often comes down to the quality of agents.
So here is a question: Do you believe motivated, engaged agents perform better? I am sure you do! Motivated agents, whether at an in-house center or a BPO, are essential. They can easily make or break relationships!
I am sure many of you would agree that technology frustrates us at times, and we have all had issues contacting different companies. To a certain degree, we tend to accept those tech issues like a chatbot that is cumbersome, an IVR that does not have all the options, etc. However, when you do speak to an agent, they either make you feel good or can disappoint you, and that has a far greater effect on your perception of that brand (your brand if you use a BPO).
You likely get stats from your BPO - contact types, service level, abandoned calls etc. However, do you get stats on employee engagement for agents working on your campaigns?
If agents are not engaged, your costs are likely going to be higher as the BPO, will have to recruit and train agents who leave because they are not engaged, and of course, your CX is going to be affected negatively - you could be losing a lot of customers and not know why. So getting real-time engagement scores is a must.
Back in 2012, we at ContactCenterWorld.com built a tool from the ground up called TopPlace2Work - It's a tool that allows ANY contact center to measure employee engagement, and some of our users include BPO's who provide regular monthly stats to their clients.
Other contact centers (in-house) use it - in fact, around 70% of the top-rated contact centers in 2025* used TopPlace2Work. It gives real-time engagement scores and has optional custom surveys for specific campaigns.
Because it's our program, as the global association, we can verify the data, and even Certify centers as a TopPlace2Work - this is based on monthly engagement scores, not one annual score!
So, if you use, or plan to use a BPO, ask them for stats from TopPlace2Work.com - tried and trusted by leading centers and built for this industry. Remember, if you don't, your costs could be higher and CX scores lower!
BPOs and in-house centre - If you want to try TopPlace2Work.com FREE for 30 days, go to https://www.TopPlace2Work.com
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