EU SME Centre

14/05/2026

Selecting China as your next export destination? Get ready to enter the Chinese market with our webinar for new exporters from Europe, with BECI, Brussels Enterprises Commerce and Industry and Brussels.

09/05/2026

Happy Europe Day all the way from Beijing! The EU SME Centre attended the celebration organised yesterday by the Delegation of the European Union to China.

Each year, Europe Day commemorates the anniversary of the Schuman Declaration, highlighting the European Union’s continued commitment towards peace, multilateralism, international law, and global cooperation.

23/04/2026

Next Tuesday, join us online for a session on F&B exports from Europe to China. We will cover market access regulations, packaging and labelling requirements, brand positioning in the Chinese market, as well as IPR protection.

This event is organised by the EU SME Centre in partnership with , the Food Cluster of Galicia, and the China IP SME Helpdesk.

30/03/2026

Receive updates on all our new publications and events in your inbox. Read the March issue of our monthly newsletter online: https://mailchi.mp/eusmecentre/march-2026-newsletter-7240500?e=e5057b488c

27/03/2026

Where can SMEs position themselves in China's urban renewal? On Wednesday 1 April, join our workshop with construction and real estate experts, in Beijing or online ➡ https://www.eusmecentre.org.cn/events/urban-renewal-construction-real-estate-china/

20/03/2026

Exporting from to ? Whether you are just starting out or already selling products to the Chinese market, join us online on Wednesday 25 March for a webinar on the current opportunities and challenges of the market for Bulgarian SMEs.

This free event is organised in collaboration with the China IP SME Helpdesk and the Bulgarian-Chinese Chamber of Industrial Development .

19/03/2026

Don't miss the first episode of our new webinar series on consumers in , today at 9 AM CET (Brussels Time) / 4 PM CST (Beijing Time): https://www.eusmecentre.org.cn/events/the-consumer-series-chinas-urban-active-retirees/

16/03/2026

Just two days left before our workshop in on cross-border e-commerce to China with SPI and Câmara de Comércio e Indústria Luso-Chinesa . Register here: https://www.eusmecentre.org.cn/events/lisbon-workshop-selling-to-china-via-cross-border-e-commerce/

05/03/2026

Thinking about launching your brand online in China? Cross-border e-commerce may be the right option for you, but which platform should you select?

Our E-Commerce Webinar Series continues with a session on WeChat for CBEC.
🗓 Thursday 12 March
📍 Online on Zoom
🕝 9 AM Brussels Time (CET) / 4 PM Beijing Time (CST)
Full agenda and registration: https://www.eusmecentre.org.cn/events/e-commerce-series-selling-on-wechat/

02/03/2026

Where to start with business intelligence and commercial background checks when doing business with a new partner in China?

In this video from our recent Risk Mitigation workshop, Icey Xu, Head of Operations at PSU China, details operational due diligence measures in practice for SMEs, with a focus on business intelligence.

With case studies of European companies , she highlights how on-site inspections, background checks and compliance audits can uncover hidden ownership structures and fraudulent practices.

Watch it here: https://videos.sproutvideo.com/embed/a49bd3bd131cedc62e/c7030b0ec1253cad

25/02/2026

How to spot risks and develop the right toolkit of responses when doing business in China?

Tomorrow, join our workshop on risk mitigation, showing you the key steps to conduct commercial background checks and due diligence for your operations in the Chinese market.

Sign up here:

Following the publication of “Simple Steps to Minimise Risks of Scams“, the EU SME Centre and the European Chamber invite SMEs to a workshop on how to conduct commercial background checks and due diligence in China. The purpose of this workshop is to detail the main tools available to European S...