18/09/2014
A Global Mid-autumn Carnival!
This is a world-class mid-autumn carnival, a folk-custom gala with the moon cake gambling at the core, and a tourist feast on the platform of Xiamen. In the eighth month of lunar year,
tourists from all around the world will get together in Xiamen to celebrate the gala.
5 Number One Scholars Who Bring You Good Luck
He is the number one scholar of bright future living in ancient red-brick house of Southern Fujian;
He is the number one scholar of safeness living in the blue ocean of Egret Island;
He is the number one scholar of wealth living on the seaside golden yellow beach;
He is the number one scholar of gourmet living in the green Xiamen;
He is the number one scholar of happiness living in the romantic bougainvillea speetabilis shrub;
They are the mascots of the Mid-autumn Carnival in Xiamen, China;
They will bring good luck to us, to every tourist who comes to visit Xiamen;
They will have fun together with us in this carnival.
8 Wonderful Theme Activities
01 Good Luck in Xiamen - Opening Ceremony of 2014 Mid-autumn Carnival in Xiamen, China
A carnival with Xiamen characteristics is going to open.
Pleasant surprises will rush throughout the whole opening month.
Time: 20:00, September 6, 2014 (on the 13th day of the 8th lunar month)
Venue: Egret Goddess Square, Bailuzhou Park (Egret Islet Park)
Highlights:
The global first moon cake gambling “Tourists Enjoy a Joyous Trip in Xiamen” begins here.
“Bring Good Luck to Xiamen” Mid-autumn vehicles set out from here.
Poll for the most beautiful Moon Goddess (Tourist) is held on the Internet.
Tourism animated messaging platform for mobile phone is launched.
Lively and funny Number One Scholars Cosplay adds luster to the ceremony.
Pleasant surprises come one after another.
02 Here Comes the Luck of Bright Future - Tourism Festival of Mid-autumn Moon Cake Gambling (Tourists Enjoy a Joyous Trip in Xiamen)
Time: September 6 -23, 2014
Venues: 14 foreign countries, Hong Kong, Macao, Taiwan, 10 cities in Mainland China, 100 places in Xiamen
Highlights:
Get small surprise during the regular moon cake gambling
+
Get big surprise during the global moon caking gambling final
What are YOU waiting for:
This is a global gala of mid-autumn moon cake gambling, sweeping over 14 foreign countries (The United States, Republic of Korea, Singapore, Malaysia, Thailand, the Philippines, Indonesia, Canada, France, Germany, Italy, Switzerland, the Netherlands and Australia), Hong Kong, Macao, Taiwan, 10 cities in Mainland China (Beijing, Shanghai, Chongqing, Guangzhou, Shenzhen, Chengdu, Wuhan, Nanjing, Hangzhou and Xiamen), and 100 places in Xiamen.
Contact person: Tingsha Wang (王婷莎) Tel.: 0592-968118
03 Here Comes the Luck of Gourmet - Mid-autumn Gourmet Festival
Time: August 26 - September 23, 2014
Venue: All related dining places in Xiamen
Highlights: With the theme of “Enjoy Delicious Food Together in this Joyous City”, Annual Poll of Gourmet Landmark in Xiamen and Series Activities of SM City Plaza Mid-autumn Gourmet Carnival will be launched, where the tourists and citizens can enjoy delicious food and watch the cooking shows performed by chefs from five-star hotels, taking this chance to feel the passion of Xiamen.
Contact person: Qiuchen Jin (金秋晨) Tel.: 0592-5301232
04 Here Comes the Luck of Happiness - Mid-autumn Honeymoon Festival
Time: June - September
Venue: Related scenic spots and shopping malls
Highlights:
Honeymoon festival held in the romantic Xiamen is bound to be warm and sweet. The brand-new activity “My Mid-autumn Honeymoon Travel”, Wedding Exhibition in Department Stores, and the most attractive sweet package “Ecstasy Time” form a customized tourism feast for the new couples. Moreover, Top Ten Creative Wedding Ceremonies, Top Ten Tourism Wedding Photography Agencies in Xiamen, and I Amoy Love Story Collection and other activities will be held to fully cover the wedding industry chain to attract tourists to take wedding photos and spend honeymoon in Xiamen and thus further create and improve the honeymoon tour brand of Xiamen.
Contact person: Yawen Xu (徐雅雯) Tel.: 0592-5581368
05 Here Comes the Luck of Safeness - Lucky Mid-autumn Vehicles Bring Good Luck to the Whole City.
Time: September 6 - 23, 2014
Venue: Siming District, Huli District, Haicang District, Jimei District, Tong’an District, Xiang’an District
Highlights:
Every day, 5 lucky vehicles full of gifts will set out and stop at designated places in the six districts to provide free moon cake gambling for the citizens. Moreover, 4 lucky houses will be built to organize moon cake gambling and distribute gifts. Through all these activities, more tourists will be able to experience the moon cake gambling culture of Xiamen.
Contact person: Bing Wang (王斌) Tel.: 0592-5552282, 15060770065
06 Luck and Prosperity - Enjoy Mid-autumn in Five Lucky Routes
Time: August - October 2014
Venue: Five lucky routes
Highlights:
Five routes are elaborately selected to bring you unique lucks and surprises.
Free “Map of Five Lucky Routes” are available at the places such as Tourism Service Center of Xiamen Airport, Tourist Reception Center of Gulangyu Islet, Gift Pick-up Outlet at Zengcuoan and Tourist Service Center of North Railway Station. Tourists can visit the scenic spots in Xiamen and surrounding cities according to the routes shown in the map. Tourists who take photo with the “Card of Five Lucky Routes” on the map and send the photos to the official Weibo and Wechat of Xiamen Tourism Bureau may obtain a surprising gift.
Contact person: Bing Wang (王斌) Tel.: 0592-5552282, 15060770065
Five Lucky Routes
Luck of Happiness - Blessings of Romance
Gulangyu Islet - Zengcuoan - Guanyin Mountain Fantasy Beach - Wuyuan Bay - Fantawild Dreamland - Trithorn Hot Spring Resort - Yunshuiyao (Zhangzhou) - Yongchun North Stream (Quanzhou) - Guanzhi Mountain (Longyan) - Shuitou Village (Kinmen) - Nan’ao Island (Shantou) - Phoenix Heaven Pond (Chaozhou)
Luck of Safeness - Blessings of Auspiciousness
Xiamen Botanical Garden - Nanputuo Temple - East Ring Seaview (Huadao Road) - Qingjiao Ciji Palace - Tianzhu Mountain Forest Park - Riyuegu Hotspring Resort - Brahma Temple - Meishan Temple - Nanshan Temple (Zhangzhou) - Kaiyuan Temple (Quanzhou) - Jiupeng Stream (Longyan) - Taiwu Mountain (Kinmen) - Lingshan Temple (Shantou) - Kaiyuan Temple (Chaozhou)
Luck of Wealth - Blessings of Fortune
Zhongshan Road - Tourist Area of Haicang Bridge (Niutou Mount Moon Cake Gambling Cultural Garden) - SM City Plaza - Lujiang River Night Tour - Taiwan Duty Free Park on Dadeng Island - Haicang Agate Street - Tritonbay Saltwater Hotspring Resort (Zhangzhou) - Town God’s Temple (Quanzhou) - Dongxiao Forest Park (Longyan) - Kinmen National Park (Kinmen) - Treasure Island (Shantou) - Jinshan (Chaozhou)
Luck of Gourmet - Blessings of Delicious Food
Yundang Coffee Street - Lotus Villa - Ruijing Niuzhuang - Snack Street at Zhongshan Road and Renhe Road - Zengcuoan Seafood Street at Huadao Road - Dongyu Seafood Street - Xiaodeng Island - Nanjing Earthen Building (Zhangzhou) - Qingshui Rock (Quanzhou) - Yongding Earthen Building (Longyan) - Outing Food Street (Shantou) - Memorial Archway Street (Chaozhou)
Luck of Bright Future - Blessings of Great Prospect
Xiamen University - Hulishan Cannon Fort - Yundang Tour - Jimei School Village - Tan Kah Kee Park (Turtle Garden) - Horticulture Expo Garden - Tong’an Film Studio - Volcanic Island (Zhangzhou) - Hui’an Chongwu Ancient City (Quanzhou) - Tiangong Mountain (Longyan) - Juguang Tower (Kinmen) - Symbolic Tower of the Tropic of Cancer (Shantou) - Han Wengong Ancestral Temple (Chaozhou)
07 Here Comes the Luck of Wealth - Mobile Phone Tourism Animated Messaging Festival
Time: September 6 - 23, 2014
Highlights:
Just by your mobile phone, the passion of Xiamen Mid-autumn Carnival can be felt. “Roaming the World”, the animated messaging platform on mobile phone enables tourists to enjoy convenient and affordable services during the whole tour. Though this platform, tourists can finish the consumption with discounts at the scenic spots, hotels and shops in Xiamen.
Contact person: Ying Cui (崔 穎) Tel.: 0592-2566992
08 Summit Forum of Development and Cooperation of Cross-strait Homestay Accommodation
Time: September 15 -17, 2014
Venue: Gulangyu Concert Hall
Highlights:
Cross-strait industry associations, homestay accommodation practitioners, experts and scholars will voice their industry-leading opinions on the development, exchange and cooperation of cross-strait homestay accommodation, the influence and role of homestay accommodation to social and economic development and so on.
Contact person: Xiaoyi Bai (白曉藝) Tel.:0592-2060778
09 Closing Ceremony
Time: 20:00, September 23, 2014 (the 30th day of 8th lunar month)
Venue: Egret Goddess Square, Bailuzhou Park (Egret Islet Park)
Highlights:
It is not the end, but the climax of this carnival.
The exciting results of various poll activities will be announced. The Global Final of Tourism Festival of Mid-autumn Moon Cake Gambling (Tourists Enjoy a Joyous Trip in Xiamen) will crown the final lucky winner.
2014 Mid-autumn Carnival in Xiamen, China comes to the end, but Xiamen, a city to luck and joy, will always keep its gate open for you!
Hosts: Xiamen Municipal People’s Government, Fujian Provincial Bureau of Tourism
Organizers: Xiamen Tourism Bureau, Government of Siming District, Government of Huli District, Government of Haicang District, Government of Jimei District, Government of Tong’an District, Government of Xiang’an District, Xiamen Daily, Xiamen Media Group
Hotline: 0592-2892622 Fax: 0592-2892631
Email: [email protected]
Official Website: www.amoycarnival.com
Brand Planning Executor: Xiamen Bright Compass Marketing Plan Co., Ltd.
Advertising and Marketing Executor: Xiamen Asia-pacific Tourist Development Center
Exclusive Strategic Partner: Xiamen Branch of Industrial Bank
Sponsors:
[Two-dimension codes of Xiamen Tourism Bureau’s Weibo, Wechat, Mobile Phone APP and Mobile Phone Animated Messaging]