Reddoor Studios

06/07/2020

We create and distribute high-quality, trustworthy content that reaches, educates and inspires people with substance use and mental health disorders to take action and get help”

This is our new website

https://www.studiosreddoor.com

24/09/2017

We're growing...and we're hiring a Graphic Artist.

We've got various month long projects which we need help with.

Please submit your CV (resume) to [email protected].

02/08/2017

We're looking for freelance writers!

Do you like to write? Please send us an e-mail to [email protected] with your resume for more information.

On the subject, please mention 'Freelance Writer'

25/07/2017

Even though our business has matured to working with only small to medium sized businesses, we still like to help those that are very small.

We got an email from a life coach wanting to hire us for digital marketing. We asked him if he had his buyer persona(s) and influencer persona(s) built.

He answered, "What's a buyer persona?"

Our answer was:

a buyer persona is a fictional representation of your ideal buyer. It's a must have for all marketing purposes.

Here's a good guide: https://blog.hubspot.com/blog/tabid/6307/bid/33491/everything-marketers-need-to-research-create-detailed-buyer-personas-template.aspx

You can see samples here: https://blog.hubspot.com/marketing/buyer-persona-examples and http://www.buyerpersona.com/example-buyer-persona.

As you can see the more detailed the better. Most businesses have multiple buyer personas that they target through various forms of marketing, including SEO.

Furthermore, when it comes to SEO you'll also want to work on influncer personas. This would be a fictional representation of highly influential people, blogs, magazines, etc in your industry. Influencers are more often than not very different than your buyers.

Some websites make the mistake of creating content that will interest their buyer persona, and that's fine. However, typically, buyers do not have thousands of visitors to their own websites, a large email marketing list, thousands of followers on social media. Therefore, if a buyer likes your great content and shares it on their social media page, it will probably be viewed a couple times and that's all.

On the other hand, if you were to put together a 2,000 to 3,000 word case study on how most breakups are due to lack of passion and time, with multiple interviews, video testimonials, infographics, charts, etc., and then shared it in life coach forums and groups, then emailed it to editors of blogs and/or magazines in the industry, there's a chance that they share it with their giant networks.

Even if it doesn't get the viral traction you wanted, you can always contact high authority blogs and/or magazines and pitch them an idea for a guest blog post, wherein you'll use your massive case study as a source (and insert a link), by which creating an all important backlink to your site.

The more backlinks your site gets from high authority websites in your industry, the better you'll rank in search engines.

All this being said, a buyer persona and an influencer persona is essential to a great digital marketing campaign.

I'm booked for today, but I'm available tomorrow after lunch for a call. I'm on Central Standard Time.

Thank you,

Andrew.

21/07/2017

We want to wish our intern, Enmanuel Rodriguez a ver happy birthday, and congratulate him on getting that scholarship!

11/07/2017

We are very proud to be working with the best private tour company in Colombia, Palenque Tours Colombia.

- Website Redesign
- On-page SEO
- Off-page SEO
- Formed a great friendship with the team

What a fun project to be a part of. Thank you Palenque!

We personalize Colombia tours for you. From adventure to bird-watching, after several years in business we are your go-to Colombian travel partner.

22/06/2017

It's a pleasure to work with Short Grain Media!

21/06/2017

Our team has grown...we're going to need a bigger grill in the office! http://www.studiosreddoor.com/about/

Red Door Studios is a digital marketing agency founded by Joel Duncan and Andrew Macia, two marketers (and very cool dudes) from Toronto and California.

16/06/2017

Red Door Studios is hiring!

We're looking for freelance writers!

Do you like to work from home? Do you love to read, write and have fun while working?

This is for you!
Write to us at [email protected]

12/05/2017

WE ARE HIRING! Paid Internship

15/03/2017

Today we had a beginner SEO question from a new entrepreneur:

"im very new to seo and wanna get good at it can you guys tell me what kind of courses or websites should i learn from?

and im a vocal coach so i wanna rank my website for keywords like 'how to sing' and 'learn to sing' and 'singing lessons near me' so what should i do to rank number 1 in all these searches?"

This was Andrew Macia's answer:

Hi there,

There are many beginner SEO courses out there, but here are 4 tips that will get you started right away:

1. Do keyword research. You can start with the google keyword planner. Find out which keywords are searched for the most in your area.

Long tail keywords will be easier to rank for. I can pretty much guess that broad keywords like "learn to sing" or "how to sing" will be very difficult to rank for. So start with more specific keywords like: "Learn how to sing (name of a song here)." or "singing lessons in (name of your town, neighborhood, city, county and/or state here).

If you have a physical address and phone number make sure to create profiles on social media accounts, social review sites like Yelp and local business directories.

2. Research the competition (content gap analysis). Once you know what keywords you want to go after take a look at what the top ranking pages have on their page.

Create content that's 10 times better than theirs. You can do this by finding gaps in their content. For example. If your keyword is "singing lessons in Austin Texas" take a look at the top ranking sites and ask yourself...as a user what else would I like to see?

If you find that none of the top ranking pages have a video...well then make a video. If you find that they don't have an instructional infographic...make an infographic (you can use Canva.com for free). If you find that they have no statistics...add stats to your content, etc.

3. Reach out to influencers in your industry (Relationship and Backlink Building)

Once you have a piece of great content on your site about learning how to sing something or the benefits of singing lessons then reach out to people in your industry and let them know about your great content.

For example your local music shop might have a website with a blog, they might also have many followers on facebook, therefore, it's a good idea to reach out to them and let them know that you have this awesome piece on the benefits of taking singing lessons.

Even if they don't link back to you, it's good for networking.

4. Feel free to ask us questions we have many people here with lots of experience and are always willing to help.

11/03/2017

Shout out to our graphic artist Luis Felipe Quintana for a great job on this infographic!

This is an infographic of Andrew Macia's 4 steps to creating 10X content for Search Engine Optimization. This is White Hat SEO.