09/06/2026
📣 Save the date.
The 4th World Sports Tourism Congress is coming — and the timing couldn't be bigger.
As the FIFA World Cup 2026 unites the world through sport, we're gathering in Mexico City to shape what comes next.
On the agenda
🏟️ Mega-events, impact and legacy
💡 Innovation, technology and visitor experience
🥾 Active tourism and destination development
🤝 Commercialization, sponsorship and business models
🏛️ Governance, investment and public-private collaboration
♻️ Sustainability, inclusion and accessibility
🎯 Branding of sports tourism destinations
🔮 Trends, challenges and future opportunities
This is where the conversation happens.
📍 Mexico City
🗓️ September 7–9, 2026
🔗 https://www.untourism.int/events/4th-world-sports-tourism-congress