29/05/2026
What inspires someone to dedicate their life to protecting nature?
For Johnson Cereda, Vice President of Indigenous Peoples and Local Communities Engagement and Partnerships at Conservation International, it started with a pre-historic bird, fascinating animal behavior, and a growing appreciation for the knowledge held within communities — and grew into a passion for connecting that knowledge to global policy.
We’re thrilled to bring you the latest installment of My ‘Why’, our series about the unexpected twists and turns that led people to choose conservation as their calling. These are real-life journeys – sometimes hair-raising, sometimes humorous, always heartfelt – told by the people who lived them.