With the emergence of upper and middle classes in fast-growing countries – Brazil, china, Middle East, India, and Russia – its international scope is expanding at a rapid pace. The Luxury sector is starting to cover previously uncharted territories and is opening up to a broader clientele. Now more than ever, the key players in this market form a community with shared values, codes and language. S
econdly, Luxury clients are looking for an experience that lives up to the Brand promise. Service and client relation positions are therefore taking on increased importance in the business model. Lastly, one of the main problems facing hotels and Luxury establishments today is finding qualified Employees. Indeed, these establishments wish to deliver the same quality of Service wherever they are in the world. To do this, they need to recruit Employees with an identical level of expertise. A real challenge, very often a tough one… hence the idea of launching a worldwide certification process. There is consensus on the fact that specific skills are required for jobs in the Luxury sector involving contact with clients but clearly no certification reference exists for this at the present time. And yet, wherever they are the world, clients are entitled to exceptional Service that complies with a standard set of criteria. Employees in turn should prove capable of developing in a rigorous and professional way in a world where emotion is a primary factor. Only a universally recognised certified training, designed by professionals, can fulfill this requirement – an identical level of quality available worldwide. Luxury Attitude has created the first international certification programme validating the ability – in terms of behavioural responses and skills – to exercise a profession in the Luxury universe involving direct contact with clients. This is the driving force behind “Luxury Attitude certified”. At the end of this training course, you’ll come to understand that beyond being an exceptional collaborator, it is essential to see yourself as a key player in the world of luxury, and to fully comprehend how much your added value depends on your capacity to give life to that world’s values, playing a leading role in Client experience.
