20/08/2026
Get your business race-day ready
Stage 3 of the Lloyds Tour of Britain Men will travel from Hull to Beverley on Friday 4 September 2026, bringing spectators, visitors and national attention to communities along the route:
š Hull, East Park, Holderness Road and Bilton
š Withernsea, Hornsea and Skipsea
š Burton Agnes, Driffield and Wetwang
š Beverley, with the finish at Beverley Racecourse
Councillor Anne Handley, leader of East Riding of Yorkshire Council, said:
āWeāre incredibly proud to be hosting this stage of the Lloyds Tour of Britain.
āThe route will highlight the very best of East Yorkshire, from our stunning coastline and beautiful countryside to the Yorkshire Wolds and our historic market towns.ā
From hospitality and retail to accommodation, attractions and transport, businesses across Hull and East Yorkshire have an opportunity to increase sales, welcome new customers and encourage visitors to return.
The Stage 3 Business Toolkit offers practical guidance to help businesses prepare for race day and make the most of this region-wide opportunity.
You donāt need to be directly on the route to benefit. If visitors eat, stay, shop, travel or explore nearby, your business can be part of the experience.
Download the business toolkit and find further support: https://orlo.uk/Bu1EP