02/09/2026
Water is precious.
In England and Wales, demand is rising while supply faces growing pressure from population growth and climate change.
By 2055, England alone will need an extra 5 billion litres of water every day. That's like 25 million people running the tap for 20 minutes every day.
In Wales, climate change is creating increasing uncertainty about future water supplies.
Following the launch of Let's Save Water, a new water efficiency campaign, Ofwat’s Director of Engagement and Marketing Campaigns, Felicity Beverley, shares her thoughts on the growing pressures facing water supplies and why changing the way we use water is one of the most important steps we can take to build resilience for the future.
https://www.ofwat.gov.uk/the-future-of-water-starts-with-all-of-us/