04/09/2026
“Don’t wait for perfect circumstances. Start small, take baby steps and do what you can – celebrate the small wins” - Ami
This is the ethos behind This Girl Can's new challenge - Move for 10
The idea is simple and achievable:
✨ Move for 10 minutes
✨ Do it 10 times in a month
✨ Any activity, any pace
✨ Start whenever you’re ready
It’s all about helping women feel good through small bursts of movement, and reminding them that starting small is more than enough.
Women can sign up on the This Girl Can website, log their sessions, and find loads of ideas to help them get started. The challenge is always open, so you can join any time, pause when needed, and come back when the moment feels right.
We’d love our partners and communities to get involved by:
💡 Encouraging women to search This Girl Can Move for 10
💬 Sharing inspiration or stories that show how easy it can be to begin
🏃 Showing how your activities can help women clock up their 10 minutes
📣 Spreading the word across your networks