20/01/2022
jack monroe
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Jan 19
Replying to
This time last year, the cheapest pasta in my local supermarket (one of the Big Four), was 29p for 500g. Today it’s 70p. That’s a 141% price increase as it hits the poorest and most vulnerable households.
Tip
jack monroe
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Jan 19
This time last year, the cheapest rice at the same supermarket was 45p for a kilogram bag. Today it’s £1 for 500g. That’s a 344% price increase as it hits the poorest and most vulnerable households.
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jack monroe
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Jan 19
Baked beans: were 22p, now 32p. A 45% price increase year on year.
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jack monroe
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Jan 19
Canned spaghetti. Was 13p, now 35p. A price increase of 169%.
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jack monroe
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Jan 19
Bread. Was 45p, now 58p. A price increase of 29%.
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jack monroe
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Jan 19
Curry sauce. Was 30p, now 89p. A price increase of 196%.
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jack monroe
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Jan 19
A bag of small apples. Was 59p, now 89p (and the apples are even smaller!) A price increase of 51%.
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jack monroe
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Jan 19
Mushrooms were 59p for 400g. They’re now 57p for 250g. A price increase of 56%. (This practise, of making products smaller while keeping them the same price, is known in the retail industry as ‘shrinkflation’ and its insidious as hell because it’s harder to immediately spot.)
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jack monroe
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Jan 19
Peanut butter. Was 62p, now £1.50. A price increase of 142%.
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jack monroe
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Jan 19
These are just the ones that I know off the top of my head - there will be many many more examples! When I started writing my recipe blog ten years ago, I could feed myself and my son on £10 a week. (I’ll find the original shopping list later and price it up for today’s prices.)
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jack monroe
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Jan 19
The system by which we measure the impact of inflation is fundamentally flawed - it completely ignores the reality and the REAL price rises for people on minimum wages, zero hour contracts, food bank clients, and millions more.
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jack monroe
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Jan 19
But I guess when the vast majority of our media were privately educated and came from the same handful of elite universities, nobody thinks to actually check in with anyone out here in the world to see how we’re doing. (Fu***ng terribly, thanks for asking.)
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jack monroe
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Jan 19
Every time there’s a news bulletin on the rising cost of living, I hope that today might be the day that that some real journalism happens, and someone stops to consider those of us outside of the bubble. Maybe today might finally be that day.
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jack monroe
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Jan 19
(But seeing I’ve been banging on about this for a decade now, it’s probably not going to be. Thanks for reading anyway, I appreciate it.)