01/09/2026
With traditional funding sources facing cuts, The Rocky Mountain Biological Laboratory, which has spent the last 65 years studying yellow-bellied marmots, had to get creative.
That soon led the Colorado researchers to the internet, where marmot videos have amassed millions of likes, with one especially hilarious TikTok video eclipsing three million by itself.
Every one of their videos seems to deliver a little happiness and wholesome humour, on the back of a furry, four-legged rodent creature—and the end result is a fundraising gem.
OnlyMarms is totally free and accepts tips from users about other creative ways to fund research related to the rodent. The OnlyMarms account already has about 1,700 fans and has earned approximately
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