20/08/2026
WHAT’S IN A NAME?
The Government has confirmed that the new unitary authority for Fylde, Wyre and Blackpool will be called Fylde Coast.
There’s been plenty of debate about the name:
• Reform at Lancashire County Council want “Lancashire” included in every new unitary title, with ideas like Lancashire West or Coastal Lancashire being suggested.
• Labour run Blackpool want the name changed so that Blackpool appears in the title.
But unless all councils agree unanimously, the name stays as it is.
‘Fylde Coast’ aptly fits the geography of the area and is widely used already by residents, businesses, tourism bodies, health services and media. It is recognisable and authentic, and we're happy to stick with it.
What do you think?