18/06/2026
The Telegraph recently quoted Poppy in a report on the rise of direct cremations - but what is a direct cremation?
A direct or unattended cremation is a cremation without a funeral service or ceremony. People choose direct cremation for many reasons. The reasons may be practical or financial. Maybe the person who died requested it, or they were the sort of person that ‘didn’t like a fuss’. Or maybe those organising the funeral would prefer to hold a separate memorial event later on.
The article outlines what is on offer when you choose a direct cremation, but at Poppy’s, we are proud to offer direct cremations with a difference.
We believe a direct cremation can be the perfect choice for some clients - but we always ensure people know what they are buying a cremation without a service.
If you choose a direct cremation with us, you still have the option of visiting or dressing your person in our calm and peaceful Friends and Family Room. You can give us meaningful items to place in your person’s coffin. With Poppy’s, you will know exactly where and when your person is being cremated – which is not always the case with direct cremation services.
And you can even meet us on the morning and accompany your person’s coffin by foot from our mortuary, through peaceful Lambeth Cemetery, to es**rt them to the door of the crematorium.
NB: in order to read the article for free, you will be asked to accept cookies.
Direct cremation can keep costs low but it isn’t the best fit for everyone, Telegraph Money explains