28/05/2026
We’ve secured a court-endorsed settlement with Emma Sleep after it admitted to using illegal pressure selling tactics.
The High Court declared by agreement that the company’s use of certain countdown timers, ‘high demand’ messages, and ‘discount’ claims was illegal, confirming the CMA’s position.
Emma Sleep has agreed to binding changes, now enforceable by the Court.
Read more: https://www.gov.uk/government/news/court-endorses-cma-action-as-emma-sleep-agrees-to-change-sales-practices