14/10/2026
We awarded a two-year grant of £10,000 to Embracing Age in April 2024 though the Communities Together Small grant programme.
The project enabled Embracing Age to make a permanent position for the Project Co-ordinator (previously temporary) to recruit, vet, train and provide ongoing support to volunteers to befriend care home residents across the borough of Richmond. The befriending volunteers provided regular companionship to older care home residents who often had little or no outside contact.
The activities included:
Expansion of their Cards of Kindness initiative, delivering 7,613 handmade cards in 2025, more than doubling the previous year. Many residents told care home staff these were the only personal messages they received.
Strengthening intergenerational connections through partnerships with schools, churches and community groups, helping older people feel remembered and valued.
• Delivering additional wellbeing initiatives including handmade gifts, Christmas hampers, clothing and toiletries projects for residents without family support, and reminiscence activities designed to spark conversation and joy.
• Deepening community engagement by involving volunteers, churches and local groups in practical acts of kindness towards care home residents.
They also saw wider impact beyond the original proposal. Care home staff reported improvements in resident wellbeing, increased social interaction and a more uplifting atmosphere due to the consistent presence of volunteers and community activities. Volunteers also reported increased purpose, empathy and stronger community connections through their involvement.
Due to the funding, they have been able to provide one to one and group befriending to 81 residents, making a real difference to reducing loneliness and social isolation.
During 2025, Embracing Age supported 2,351 care home residents across their projects, their highest reach to date. They also increased the number of care homes supported from 116 in 2024 to 176 in 2025, a 51% increase
Embracing Age are a small charity based in Richmond, working with isolated care home residents to improve their quality of life through social inclusion for 9 years. They collaborate with other local organisations and care homes and the project is shaped by residents and is tried & tested.