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GREAT Britain and Northern Ireland Campaign 🇬🇧 Bold ideas. Fresh perspectives. Curious minds. Welcome to the UK.
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01/06/2026

Even Lady Whistledown would be impressed with this secret travel hack. 😉

Dating back to the early 18th century, Elton House allows you to live out your fantasy by spending the night in a stunning Regency-era property right next to the actual Modiste shop in Bath.

The secret behind finding these incredible places is the . The charity rescues extraordinary historic buildings across the UK and restores them into unique self-catering stays.

It is the perfect example of the UK’s world-leading approach to heritage conservation and circular sustainability, prioritising re-use over rebuild.

29/05/2026

We asked UK and US leaders at Greater Together LA to pair up transatlantic icons, and the answers did not disappoint.

From Tyson Fury and Muhammad Ali to The Queen and Matthew McConaughey, the hypothetical pairings were incredible. Other dream duos included Tina Fey and Emma Thompson, Simon Cowell and Denzel Washington, and even Mr. Bean with Mike Tyson.

Meanwhile, Liv Morgan just wanted a sit-down with Posh Spice to talk all things fashion!

When it comes to sparking new ideas the UK and the US really are Greater Together 🇺🇸🤝🇬🇧

22/05/2026

Are the UK and the US really greater together? 🇺🇸🤝🇬🇧

With UK and US founders and leaders building unexpected connections at Greater Together LA, we caught up with , .parks, , , garethsouthgate, , , and .b.kay to hear their thoughts.

By combining our shared culture and our mutual drive to move things forward, the US-UK relationship is stronger than ever.

20/05/2026

A boring building is an environmental blind spot 🏢

Speaking this week at Greater Together LA, Thomas Heatherwick says the answer is a “joy revolution”, designing fascinating spaces people actually want to restore.

By uniting UK and US creative minds, we can spark the unexpected thinking needed to design sustainable futures for everyone 🇺🇸🤝🇬🇧

19/05/2026

The UK and the US share one of the strongest relationships in modern history 🇺🇸🤝🇬🇧

His Majesty The King has shared a special message to mark the remarkable gathering at Greater Together LA.

He notes that our transatlantic partnership is built on decades of of collaboration and a shared passion for innovation. But beyond the economic numbers, it is the living, breathing connections between our people that truly matter.

18/05/2026

This might look like a normal flight ✈️

But it is actually carrying the UK’s biggest ever trade and investment delegation to the US.

Touching down in LA for an ambitious programme of business and culture, top UK companies and innovative scale-ups are crossing the Atlantic to form unexpected connections at Greater Together LA.

We cannot wait to see the partnerships that emerge. Bring on an incredible week of transatlantic collaboration! 🇺🇸🤝🇬🇧

18/05/2026

Tens of millions of Americans are obsessed with one thing. Can you guess what it is? ⚽️

To kick off Greater Together LA, we partnered with the to host an immersive live watch party at . The event transported fans across the pond to experience the atmosphere of an iconic UK stadium right here in Los Angeles.

It is a perfect example of how our shared passions translate into massive transatlantic growth, proving once again that the UK and the US really are Greater Together 🇺🇸🤝🇬🇧

06/05/2026

We bumped into and Lioness legend Anita Asante at to ask what makes women’s football in the UK so special ⚽️

According to , the game is growing faster here than anywhere else in the world. It is driven by real investment, financial support to tackle inequality, and a league packed with brilliant international stars.

Combine that with historic top clubs and incredibly vibrant fandoms, and the UK has created unmatched visibility and access to the sport.

27/04/2026

This beautiful London garden is actually a high-tech living laboratory 🌿

The newly redeveloped site at the is equipped with a network of sensors and microphones. It acts as a research hub, tracking exactly how Greater London’s wildlife reacts to urban noise and environmental changes.

By turning the space into an open testing ground, researchers are discovering which plant and animal species will survive the city’s future climate.

Building on the UK’s long history of biological advancements, this project is creating a blueprint to protect urban wildlife for the future.

06/04/2026

Ay up me duck! 🦆

We sat down with legendary designer Sir to get his take on UK culture for the very first episode of our new ‘GREAT Takes’ series.

He shares why the UK excels at lateral thinking, reveals an incredible hidden gem in London and explains his absolute refusal to eat snacks.

What is your favourite British slang? Drop it below 👇

📸 Photo credit: Michael Gaylard

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