Spode Museum

Spode Museum The Spode Museum Trust is a registered charity established in 1987. Spode has been fortunate that so much remains intact.

The Spode Archive includes some 20,000 ceramic items spanning over 200 years from the late 18th Century to 2008. It also includes some 25,000 engraved copper plates from which transfer prints were made for printed ceramic wares. There are also collections of antique factory tools, furniture and moulds and ยผ million Spode and Copeland documents including watercolour paintings of some 70,000 ceramic

patterns. Because of time span and its near-completeness, the Archive enables unique insight into the history of a world famous factory from the Industrial Revolution to the present, its owners and employees during three centuries and its relevance to the local economy. The ceramics collection is of international standing, and ranges from spectacular items made for the very wealthy and the great 19th Century exhibitions to a definitive collection of Spode blue and white printed earthenwares and a wide variety of more ordinary wares made for domestic and export markets. Archives and valuable collections from factories of world prestige with over 200 years of history, are very rare. However, following the closure of Spodeโ€™s historic factory at Church Street, Stoke, where the collection had been located, much of the collection is presently in store and unavailable to public view. The Trustees are working with a number of parties to establish a new permanent home, hopefully in conserved historic buildings on the Spode Church Street site.

Recently, we waved goodbye to Jan as she steps back to spend more time travelling and gardening. If you've visited us ov...
14/06/2026

Recently, we waved goodbye to Jan as she steps back to spend more time travelling and gardening. If you've visited us over the past decade you will know Jan as the smiling, welcoming face to the museum and font of all Potteries knowledge. In her time here she has done everything from making rocket stove oatcakes, leading heritage walks, waxing lyrical about the wonders of local ceramics and organising the Stoke-on-Clay festival.

Enjoy your (latest) well-earned retirement Jan, we'll all miss you here.

Along with The Little Vintage Tea Room at Spode Museum we pride ourselves on being an inclusive and welcoming community ...
13/06/2026

Along with The Little Vintage Tea Room at Spode Museum we pride ourselves on being an inclusive and welcoming community space where everyone can enjoy their time without fear of harassment or unkindness.

We are hiring!MUSEUM FRONT OF HOUSE SUPERVISOR3 days per week between Wednesday and Sunday.Salary: ยฃ13,104,  ยฃ27,300 FTE...
12/06/2026

We are hiring!

MUSEUM FRONT OF HOUSE SUPERVISOR

3 days per week between Wednesday and Sunday.

Salary: ยฃ13,104, ยฃ27,300 FTE.

For a 12 month fixed term contract initially. This is a varied role as a key member of the team in a small but ambitious museum.

More details and how to apply can be found at:
https://spodemuseumtrust.org/about/opportunities/

Due to popular demand, Willow Pattern Ceramics and Stories of โ€˜Otherโ€™ has been extended until ๐Ÿ‘๐ŸŽ ๐€๐ฎ๐ ๐ฎ๐ฌ๐ญ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”.๐˜‰๐˜ณ๐˜ช๐˜ฏ๐˜จ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ...
11/06/2026

Due to popular demand, Willow Pattern Ceramics and Stories of โ€˜Otherโ€™ has been extended until ๐Ÿ‘๐ŸŽ ๐€๐ฎ๐ ๐ฎ๐ฌ๐ญ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”.

๐˜‰๐˜ณ๐˜ช๐˜ฏ๐˜จ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ๐˜จ๐˜ฆ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ๐˜ด ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜ณ๐˜ฆ๐˜จ๐˜ช๐˜ฐ๐˜ฏ๐˜ข๐˜ญ ๐˜ฎ๐˜ถ๐˜ด๐˜ฆ๐˜ถ๐˜ฎ๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฑ๐˜ณ๐˜ช๐˜ท๐˜ข๐˜ต๐˜ฆ ๐˜ค๐˜ฐ๐˜ญ๐˜ญ๐˜ฆ๐˜ค๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด, ๐˜ข๐˜ญ๐˜ฐ๐˜ฏ๐˜จ๐˜ด๐˜ช๐˜ฅ๐˜ฆ ๐˜ด๐˜ค๐˜ฉ๐˜ฐ๐˜ญ๐˜ข๐˜ณ๐˜ญ๐˜บ ๐˜ช๐˜ฏ๐˜ด๐˜ช๐˜จ๐˜ฉ๐˜ต๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ฆ๐˜ฎ๐˜ฑ๐˜ฐ๐˜ณ๐˜ข๐˜ณ๐˜บ ๐˜ข๐˜ณ๐˜ต๐˜ช๐˜ด๐˜ต๐˜ช๐˜ค ๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ฑ๐˜ณ๐˜ฆ๐˜ต๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด, ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜ฆ๐˜น๐˜ฉ๐˜ช๐˜ฃ๐˜ช๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ช๐˜ฏ๐˜ท๐˜ช๐˜ต๐˜ฆ๐˜ด ๐˜ท๐˜ช๐˜ด๐˜ช๐˜ต๐˜ฐ๐˜ณ๐˜ด ๐˜ต๐˜ฐ ๐˜ณ๐˜ฆ๐˜ง๐˜ญ๐˜ฆ๐˜ค๐˜ต ๐˜ฐ๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฑ๐˜ญ๐˜ฆ๐˜น ๐˜ฉ๐˜ช๐˜ด๐˜ต๐˜ฐ๐˜ณ๐˜ช๐˜ฆ๐˜ด ๐˜ฐ๐˜ง ๐˜ค๐˜ถ๐˜ญ๐˜ต๐˜ถ๐˜ณ๐˜ข๐˜ญ ๐˜ฆ๐˜น๐˜ค๐˜ฉ๐˜ข๐˜ฏ๐˜จ๐˜ฆ, ๐˜ข๐˜ฅ๐˜ข๐˜ฑ๐˜ต๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ, ๐˜ข๐˜ฏ๐˜ฅ ๐˜ณ๐˜ฆ๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ฑ๐˜ณ๐˜ฆ๐˜ต๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ข๐˜ค๐˜ณ๐˜ฐ๐˜ด๐˜ด ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ช๐˜ฏ๐˜ฆ๐˜ฏ๐˜ต๐˜ด.

๐“๐ก๐ž ๐Ž๐ซ๐ข๐ ๐ข๐ง๐ฌ ๐จ๐Ÿ ๐ญ๐ก๐ž ๐–๐ข๐ฅ๐ฅ๐จ๐ฐ ๐๐š๐ญ๐ญ๐ž๐ซ๐ง ๐’๐ญ๐จ๐ซ๐ฒ

The Willow Pattern became a cultural phenomenon in Britain during the late 18th and 19th centuries - appearing not only on ceramics, but also inspiring poems, plays, and romantic tales loosely rooted in imagined Chinese narratives.

Its origins remain debated. Some believe it was adapted from classical Chinese literature like The Romance of the Western Chamber, Dream of the Red Chamber, or The Butterfly Lovers. Others argue the story - like the design itself - was largely a British invention, shaped more by imagination than authentic Chinese tradition.

The first recorded version appeared in 1838, written by Mark Lemon and published in Bentleyโ€™s Miscellany. His tale, A True History of the Celebrated Wedgwood Hieroglyph, Commonly Called the Willow Pattern, transformed the imagery into a romantic chinoiserie narrative of forbidden love and transformation. Influenced by Sir John Francis Davisโ€™s writings on Chinese culture, Lemon incorporated the idea of reincarnation - ending with the lovers reborn as doves. A later version from 1849, by an author known as J.B.L., retold the story with heightened romance. In this telling, the lovers Chang and Koong-see flee, are ultimately discovered, and die tragically - only to be transformed into birds by the gods.

Together, these stories reveal more about 19th-century Britain than China itself. They reflect a hybrid narrative shaped by selective interpretation, romantic fantasy, and commercial intent - likely serving as a marketing tool for ceramic producers like Wedgwood.

- Professor Tiejun Hou

Visit: Spode Museum, Elenora St, Stoke-on-Trent ST4 1QD. Open Wednesday - Sunday 10.00am โ€“ 4.00pm. Closed Monday and Tuesday. Free Entry.

The exhibition is kindly supported by , , , , , @1882 and

1. Microscopic image of Willow Pattern, chrome plated copper plate, Neil Brownsword 2025

2. Microscopic image of Willow Pattern copper plate, Neil Brownsword 2025

3-8. 'A True History of the Celebrated Wedgewood Hieroglyph, Commonly Called the Willow Pattern', written by Mark Lemon, Bentleyโ€™s Miscellany, 1838
Private collection

Neil Brownsword will be talking to BBC radio Stoke about the Willow pattern exhibition at Spode museum today, Wednesday ...
05/06/2026

Neil Brownsword will be talking to BBC radio Stoke about the Willow pattern exhibition at Spode museum today, Wednesday 10th June.

Due to popular demand, Willow Pattern Ceramics and Stories of โ€˜Otherโ€™ has been extended until ๐Ÿ‘๐ŸŽ ๐€๐ฎ๐ ๐ฎ๐ฌ๐ญ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”.

๐˜‰๐˜ณ๐˜ช๐˜ฏ๐˜จ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ๐˜จ๐˜ฆ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ๐˜ด ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜ณ๐˜ฆ๐˜จ๐˜ช๐˜ฐ๐˜ฏ๐˜ข๐˜ญ ๐˜ฎ๐˜ถ๐˜ด๐˜ฆ๐˜ถ๐˜ฎ๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฑ๐˜ณ๐˜ช๐˜ท๐˜ข๐˜ต๐˜ฆ ๐˜ค๐˜ฐ๐˜ญ๐˜ญ๐˜ฆ๐˜ค๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด, ๐˜ข๐˜ญ๐˜ฐ๐˜ฏ๐˜จ๐˜ด๐˜ช๐˜ฅ๐˜ฆ ๐˜ด๐˜ค๐˜ฉ๐˜ฐ๐˜ญ๐˜ข๐˜ณ๐˜ญ๐˜บ ๐˜ช๐˜ฏ๐˜ด๐˜ช๐˜จ๐˜ฉ๐˜ต๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ฆ๐˜ฎ๐˜ฑ๐˜ฐ๐˜ณ๐˜ข๐˜ณ๐˜บ ๐˜ข๐˜ณ๐˜ต๐˜ช๐˜ด๐˜ต๐˜ช๐˜ค ๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ฑ๐˜ณ๐˜ฆ๐˜ต๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด, ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜ฆ๐˜น๐˜ฉ๐˜ช๐˜ฃ๐˜ช๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ช๐˜ฏ๐˜ท๐˜ช๐˜ต๐˜ฆ๐˜ด ๐˜ท๐˜ช๐˜ด๐˜ช๐˜ต๐˜ฐ๐˜ณ๐˜ด ๐˜ต๐˜ฐ ๐˜ณ๐˜ฆ๐˜ง๐˜ญ๐˜ฆ๐˜ค๐˜ต ๐˜ฐ๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฑ๐˜ญ๐˜ฆ๐˜น ๐˜ฉ๐˜ช๐˜ด๐˜ต๐˜ฐ๐˜ณ๐˜ช๐˜ฆ๐˜ด ๐˜ฐ๐˜ง ๐˜ค๐˜ถ๐˜ญ๐˜ต๐˜ถ๐˜ณ๐˜ข๐˜ญ ๐˜ฆ๐˜น๐˜ค๐˜ฉ๐˜ข๐˜ฏ๐˜จ๐˜ฆ, ๐˜ข๐˜ฅ๐˜ข๐˜ฑ๐˜ต๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ, ๐˜ข๐˜ฏ๐˜ฅ ๐˜ณ๐˜ฆ๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ฑ๐˜ณ๐˜ฆ๐˜ต๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ข๐˜ค๐˜ณ๐˜ฐ๐˜ด๐˜ด ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ช๐˜ฏ๐˜ฆ๐˜ฏ๐˜ต๐˜ด.

๐…๐ข๐ง๐ž ๐‚๐ก๐ข๐ง๐š?

During the seventeenth and eighteenth centuries, when long-distance travel remained limited for most Europeans, knowledge of non-European societies was mediated largely through textual accounts, travellersโ€™ narratives, and the circulation of imported goods. Among the most influential of these commodities was Chinese porcelain, whose importation into Europe played a significant role in shaping aesthetic tastes and stimulating technological and commercial developments within established centres of ceramic production, including the Staffordshire potteries that would later comprise Stoke-on-Trent.

The term โ€˜Chinoiserieโ€™ denotes a European artistic style that appropriates and reinterprets Chinese visual motifs and design principles, achieving particular prominence among elite consumers in the seventeenth and eighteenth centuries. In the absence of sustained direct cultural exchange, such imagery often constructed an imagined and idealised vision of East Asia, expressed through decorative schemes featuring stylised landscapes, flora, fauna, and architectural forms. This aesthetic both reflected and reinforced contemporary European perceptions of the โ€˜Orientโ€™ as exotic and other.

By the nineteenth century, Staffordshire manufacturers continued to capitalise on these motifs, producing wares that catered to enduring consumer demand for such imagery. This commercial practice unfolded within a broader historical context shaped by imperial expansion, global trade networks, and conflicts such as the O***m Wars, which underscore the asymmetrical power dynamics underpinning Anglo-Chinese relations during this period.

๐•๐ข๐ฌ๐ข๐ญ:Spode Museum, Elenora St, Stoke-on-Trent ST4 1QD. Open Wednesday - Sunday 10.00am โ€“ 4.00pm. Closed Monday and Tuesday. Free Entry.

The exhibition is kindly supported by , , , , , @1882 and

1. Sugar box, hybrid hard-paste porcelain, with over-glaze painted decoration; Thomas Wolfe, Stoke-upon-Trent, Staffordshire, c. 1790-1800
Loan courtesy of The Potteries Museum & Art Gallery, Stoke-on-Trent

2. Punch bowl, hybrid hard paste porcelain, with printed and painted decoration with 'Boy in the window' pattern number 425; New Hall, Shelton, Staffordshire, 1795-1800
Private Collection

3. Saucer, hybrid hard paste porcelain, with printed and painted decoration with chinoiserie scene, New Hall, Shelton, Staffordshire, 1795-1800

Due to popular demand, Willow Pattern Ceramics and Stories of โ€˜Otherโ€™ has been extended ๐ฎ๐ง๐ญ๐ข๐ฅ ๐Ÿ‘๐ŸŽ ๐€๐ฎ๐ ๐ฎ๐ฌ๐ญ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”.๐˜‰๐˜ณ๐˜ช๐˜ฏ๐˜จ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ...
27/05/2026

Due to popular demand, Willow Pattern Ceramics and Stories of โ€˜Otherโ€™ has been extended ๐ฎ๐ง๐ญ๐ข๐ฅ ๐Ÿ‘๐ŸŽ ๐€๐ฎ๐ ๐ฎ๐ฌ๐ญ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”.

๐˜‰๐˜ณ๐˜ช๐˜ฏ๐˜จ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ๐˜จ๐˜ฆ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ๐˜ด ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜ณ๐˜ฆ๐˜จ๐˜ช๐˜ฐ๐˜ฏ๐˜ข๐˜ญ ๐˜ฎ๐˜ถ๐˜ด๐˜ฆ๐˜ถ๐˜ฎ๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฑ๐˜ณ๐˜ช๐˜ท๐˜ข๐˜ต๐˜ฆ ๐˜ค๐˜ฐ๐˜ญ๐˜ญ๐˜ฆ๐˜ค๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด, ๐˜ข๐˜ญ๐˜ฐ๐˜ฏ๐˜จ๐˜ด๐˜ช๐˜ฅ๐˜ฆ ๐˜ด๐˜ค๐˜ฉ๐˜ฐ๐˜ญ๐˜ข๐˜ณ๐˜ญ๐˜บ ๐˜ช๐˜ฏ๐˜ด๐˜ช๐˜จ๐˜ฉ๐˜ต๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ฆ๐˜ฎ๐˜ฑ๐˜ฐ๐˜ณ๐˜ข๐˜ณ๐˜บ ๐˜ข๐˜ณ๐˜ต๐˜ช๐˜ด๐˜ต๐˜ช๐˜ค ๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ฑ๐˜ณ๐˜ฆ๐˜ต๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด, ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜ฆ๐˜น๐˜ฉ๐˜ช๐˜ฃ๐˜ช๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ช๐˜ฏ๐˜ท๐˜ช๐˜ต๐˜ฆ๐˜ด ๐˜ท๐˜ช๐˜ด๐˜ช๐˜ต๐˜ฐ๐˜ณ๐˜ด ๐˜ต๐˜ฐ ๐˜ณ๐˜ฆ๐˜ง๐˜ญ๐˜ฆ๐˜ค๐˜ต ๐˜ฐ๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฑ๐˜ญ๐˜ฆ๐˜น ๐˜ฉ๐˜ช๐˜ด๐˜ต๐˜ฐ๐˜ณ๐˜ช๐˜ฆ๐˜ด ๐˜ฐ๐˜ง ๐˜ค๐˜ถ๐˜ญ๐˜ต๐˜ถ๐˜ณ๐˜ข๐˜ญ ๐˜ฆ๐˜น๐˜ค๐˜ฉ๐˜ข๐˜ฏ๐˜จ๐˜ฆ, ๐˜ข๐˜ฅ๐˜ข๐˜ฑ๐˜ต๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ, ๐˜ข๐˜ฏ๐˜ฅ ๐˜ณ๐˜ฆ๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ฑ๐˜ณ๐˜ฆ๐˜ต๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ข๐˜ค๐˜ณ๐˜ฐ๐˜ด๐˜ด ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ช๐˜ฏ๐˜ฆ๐˜ฏ๐˜ต๐˜ด.

๐…๐ข๐ง๐ž ๐‚๐ก๐ข๐ง๐š ๐ข๐ฌ ๐๐จ๐ซ๐ง

Amid the burgeoning popularity of tea consumption in the early eighteenth century, potters in North Staffordshire capitalised on growing demand for refined tableware by attempting to emulate porcelain and other ceramics imported from China. However, these influences were adapted to suit Western tastes, often idealising and reshaping original motifs, thereby perpetuating stereotypes and transforming cultural imagery into aesthetic novelty.

Prior to the emergence of the Willow Pattern, visual elements such as Chinese figures, landscapes, pagodas, bridges, fences, and the willow tree itself were already widely used. Their prevalence reflects Britainโ€™s industrial-scale appropriation and reinterpretation of East Asian cultural imagery during the 18th and 19th centuries.

These objects highlight how cultural influence acted as a key catalyst for innovation, contributing to the development of materials such as bone โ€˜Chinaโ€™, which would go on to play a central role in shaping the identity of British ceramic manufacture.

Visit: Spode Museum, Elenora St, Stoke-on-Trent ST4 1QD. Open Wednesday - Sunday 10.00am โ€“ 4.00pm. Closed Monday and Tuesday. Free Entry.

The exhibition is kindly supported by , , , , , @1882 and

1. Teapot (metal replacement spout), white salt glazed stoneware, with over-glaze painted decoration and inscription โ€˜John Murhall Esq 1762โ€™; Staffordshire, c. 1762
Loan courtesy of The Potteries Museum & Art Gallery, Stoke-on-Trent

2. Tea saucer, soft-paste porcelain, with over-glaze painted decoration; attributed to Baddeley-Littler, Shelton, Staffordshire, 1772-1784
Loan courtesy of The Potteries Museum & Art Gallery, Stoke-on-Trent

Yesterday evening the Spode Museum hosted the book launch of the Willow Pattern publication, โ€œLegacy and Continuityโ€.  R...
27/05/2026

Yesterday evening the Spode Museum hosted the book launch of the Willow Pattern publication, โ€œLegacy and Continuityโ€. Representatives from Staffordshire University, contributing artists to the current Willow exhibition, Chinese guests, including Professor Teijun Hou, and Board Members from the Spode Museum Trust were in attendance.

The Spode Museum was honoured to accept ten exhibits by Chinese artists in the current Willow exhibition to join the Spode Museum Collection.

Address

Elenora Street
Stoke-on-Trent
ST41QQ

Opening Hours

Wednesday 10:30am - 4pm
Thursday 10:30am - 4pm
Friday 10:30am - 4pm
Saturday 10:30am - 4pm
Sunday 10:30am - 4pm

Telephone

+441782411421

Alerts

Be the first to know and let us send you an email when Spode Museum posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share