23/06/2026
A powerful reminder that a diagnosis doesn’t define a person…
This moving piece from This Morning shares the stories of “dementia rebels”; people who are choosing to live fully, challenge perceptions, and continue being themselves beyond their diagnosis.
It’s inspiring, honest, and a real call to shift how we think about dementia – from limitation to possibility.
At the Rainbow Foundation, this is exactly what we believe. Our dementia support is built around the person, not the diagnosis, recognising that everyone’s experience is unique. We take a compassionate, person‑centred and relationship‑focused approach, supporting people to maintain dignity, independence and connection for as long as possible.
We work alongside individuals, families and carers to:
✨ promote confidence, identity and wellbeing
✨ reduce distress, anxiety and isolation
✨ support meaningful activity and community connection
✨ provide practical guidance and emotional support for carers
✨ understand behaviour as communication and responding with empathy
With specialist support from our in‑house Dementia and Frailty Ambassador, we’re able to offer tailored, dementia‑informed care that helps people stay valued members of their communities.
Stories like these remind us why this work matters so much.
Take a few minutes to read:
👉 https://www.itv.com/thismorning/articles/the-dementia-rebels-refusing-to-be-defined-by-their-diagnosis
'Dementia Rebels' Julie and Gail were both diagnosed with dementia in their 50s and 60s but want to challenge the stigma around the illness.