12/03/2026
🎠Culture as a Driver of Tourism Diversification
Today, the Director of Literature, Performing and Fine Arts from the National Centre for Arts and Culture (NCAC) visited the Tourism Diversification and Resilience in The Gambia Project (TDRGP) to explore collaboration on promoting intangible cultural heritage as part of The Gambia’s tourism diversification agenda.
The discussion highlighted the powerful role of intangible cultural heritage such as music, dance, literature, and traditional performance in enriching the visitor experience and expanding tourism beyond the country’s traditional “sun, sand and sea” model.
The Gambia’s rich cultural heritage—preserved through the work of NCAC—offers immense potential to develop authentic cultural experiences, support local creative industries, and create new opportunities for communities and MSMEs linked to tourism.
By linking culture, heritage, and tourism, this collaboration strengthens The Gambia’s efforts to build a more diverse, resilient, and inclusive tourism sector—one that celebrates our identity while creating sustainable economic opportunities.