27/05/2026
We used to brand cattle and stamp books… now it seems that we brand everything.
Branding dates back as far as 2000BC, when farmers marked livestock to show ownership and craftsmen stamped symbols onto their goods to show where they came from. Later, printers, publishers, and bookbinders used marks in books as signatures of quality and identity.
The image shown here is the brand of a 15th-century Venetian bookbinder, stamped onto a book of the Roman playwright Terentius, and is an an early example of branding used to signify origin, craftsmanship, and reputation. Alongside it is the modern Dublin City Council branding, showing how visual identity has evolved from marks of ownership into tools for communication, recognition, and trust.
Today, logos live on websites, social media, and marketing campaigns, helping organisations connect with their audiences.
Different tools. Same idea.