The handloom and handicraft sector represent an important source of livelihood in India, especially in rural areas. After agriculture, handicrafts is the second largest employer in rural India, with many agricultural communities depending on it as secondary form of income generation during times of drought, lean harvests and famines. Despite a significant contribution to the national GDP and expor
t earning, little effort has been made to enhance the incomes of craftworkers at a macro level. AIACA implements a range of initiatives like:
Policy Advocacy and Research
AIACA has been working consistently on creating a national policy research and advocacy network for the handloom and handicrafts sectors. Dearth of organized data, unavailability of information and the unorganized nature of the sector prevent voices of change from effectively organizing themselves. Hence, in the last few years AIACA has commissioned various studies like Access to Credit for Craftworkers, Handloom Cooperative Reform, Yarn Supply, Baseline study on Environment, Occupational Health and Safety issues in the crafts sector etc. Various national level workshops and consultations are also organized to engage various stakeholders like the government, private business and grassroot level NGO's. Craftmark
Liberalization of the Indian economy has created many threats and opportunities for the Indian crafts sector. While there is a great demand for handicrafts in India and abroad, there is also fierce competition from low cost machine made products impersonating as handicrafts. The Craftmark initiative is an effort by AIACA to help denote genuine Indian handicrafts, develop sector-wide minimum standards and norms for labeling a product as a handicraft product, and increase consumer awareness of distinct handicraft traditions. Craftmark authenticates craft processes to be handmade and provides the use of the Craftmark trademark to craft producers and retailers post verification of their craft processes.